Shu Lang: What Kind Of Clothes Do Children Make Up?

　　 Reporter: how to view more and more clothing brands nowadays? Children's wear Market?

Su Lang: with the improvement of the quality of life, the children who love each other naturally become the new mainstay of family consumption. The popularity of children's clothing and high-end children's clothing has promoted a new round of market competition. So a lot of ready-made clothes brands have set foot in and launched their children's wear brands.

　　 Reporter: some people say that the children's clothing market is a big cake.

Shu Lang: at present, children's wear market is still a big cake. With the development of the economy, the number of single children is increasing, and the family's budget for children's consumption is higher and higher. And the major brands have spotted the children's clothing market. potential Children's clothing has been gradually occupied the prominent position of the shopping mall, which makes the price and market trend of children's wear higher and higher. Children's clothing brand competition is becoming more and more intense. Not only the domestic clothing brands are entering the children's wear market, but also the international brands are staring at the "cake", which has an advantage over domestic brands.

　　 Reporter: compared with those enterprises specializing in children's clothing, show long What are the advantages and disadvantages of these garment brands for children's clothing?

Shu Lang: GOGIRL children's clothing as a new brand emerging, the advantage is that the color is colorful, fashion, fabric natural, healthy, environmental protection, comfortable, and other brand styles are more obvious difference. In the terminal sales link, the marketing mode of GOGIRL children's clothing will be redefined on the basis of the experience of other seven store stores and stores of the seven other brands, so as to redefine the new brand, build its own sales channel and dual channel mode with other channels, and create a relaxed and happy shopping environment through various marketing channels, including advertising planning offensive, storefront design, product catalog and visual merchandising, so as to convey the value concept of the brand, strengthen and enhance the brand image, and create a new style of children's clothing in China.

　　 Reporter: what is this year's plan for children's clothing?

Shu Lang: the style is more fashionable, the dress is more comfortable, the color is more beautiful, the fabric is healthier, the price is more affordable.

　　 Reporter: what are the differences between making children's wear and making women's clothes?

Shu Lang: Children's clothing needs more attention to detail and quality and comfort. In the face of the increasing market of children's clothing, parents are more worried about whether the clothing materials are environmentally friendly, and whether the costume design is scientific, which are the issues that we should consider and ponder over as children's wear designers. For women's clothing, we can consider more fashion, but for children's clothing, not only in the style and version of the color, its safety and comfort is the most important.

　　 Reporter: does the child's clothing involve electronic commerce? What is the sales status?

Su Lang: Yes, we already have relevant online stores, and sales have been good. Many tide daddy moms are keen on staying online. After setting up an online shopping mall, we have reduced the cost of clothing sales while meeting the special shopping needs of online shoppers.

　　 Reporter: is it facing the shortage of children's design talents?

Shu Lang: This is not a big worry because the company's talent strategy is to train a new generation of young designers, who are full of passion and creativity.