Mercogliano: Fashion Leather Fabric Adds Brand Value.

Leather, as an important material in the fashion items mentioned above, was also very popular when it landed in Italy.

Recently, reporters interviewed the chairman of the Italy leather tanning Association (UNIC) and the executive representative of Salvatore, the top leather exhibition company of Italy, on the development history of leather industry, fashion innovation and the views on the Chinese market.

Referring to leather in Italy, you may first have to introduce the exhibition of Italy's leanpei Li leather because it is a great event that can really feel the charm of Italy's fashionable leather.

The history of the development of the Italy leather exhibition has basically coincides with the historical development of the leather industry in Italy.

The "Lai Lang Pei Li Leather Show" was first born in Milan in 1981. After about 3 to 4 years of successful hosting and development in Milan, the address was moved to Bologna.

Originally, the target customers of the exhibition were exhibitors and exhibitors, all of whom came from Italy, mainly from shoe manufacturers.

Mercogliano told reporters, but as the market environment changes, the development path of the leather industry in Italy is quietly shifting.

Mercogliano explained that with the development of global economy, leather manufacturers in Italy have two new target markets, international market and luxury brand market.

Italy leather has conquered the finished products manufacturers and designers outside Italy with excellent technology and fashion design. The products of "Italy leather" label are also popular and popular among high-end fashion consumers. Leather's application in various industries such as home, automobile and aviation has further created new channels and paths for the sale of Italy leather.

Meanwhile, over the past 10 to 15 years, luxury brands have experienced rapid growth and rise, creating many industry myths.

Gucci, Prada, Armani, Salvatore Ferragama, Dolce &Gabanna, Versace, these long history imprint, bearing the global fashion vane Italy brand wrapped in the unique artistic temperament and unique materials and crafts in the global luxury market rapidly rising, the popularity of the world, sales performance is rising steadily.

The growing demand has driven the growth of luxury brands' demand for high-end leather materials.

"At the same time, Italy's tanning industry has been greatly increased and climbed," Mercogliano added. "It can be said that the development of the leather industry is basically consistent with the development of Italy leather industry.

As Mercogliano said, the exhibitors of the Italy leather exhibition are based on Italy leather manufacturers, showing the latest leather fashion and technology, attracting visitors and buyers from many countries around the world.

Why can Italy leather, like its predecessor, "the great emperor of Rome", almost fight for the whole middle and high-end leather market in the whole world, becoming a fabric that is popular among luxury brands, high-end brands and designers?

As we all know, the Italy Leanne Pei Li leather exhibition has gathered the top leather enterprises in Italy. They bring the leather fabrics that represent the most fashionable trend with advanced technology.

"In recent years, the exhibition has been moved back to fashion capital Milan, and the exhibition time is scheduled for the fashion week in Milan, because the fashion elements of Milan are in line with the characteristics of Italy leather."

Mercogliano explains.

Mercogliano introduces that there is a special area in the exhibition of "Lai Pei Li", which is known as the "trend selection" area. At the exhibition, there is a special speech session, and fashion research experts are invited to publish the trend of leather fashion.

Leather blending fashion trends and advanced technology not only creates the source of inspiration for designers, but also is the best example of developing and meeting the needs of consumers and achieving sustainable development and operation with downstream enterprises in the industrial chain.

To promote Italy

The innovation and development of the company has created a professional designer team to run around the world, draw on fashion inspiration, research trends, and release the latest leather fashion trend two times a year.

Not only that, the designer team has also worked with the main members of the Italy leather tanning Association and the exhibitors of the Italy leather enterprise exhibitors, and selected samples from the latest products of these enterprises to conform to the trend trend.

Industry chain provides fashion research and development reference.

The introduction of Chinese characters and the Chinese dialogue from time to time in the exhibition at the exhibition of Liang Li Pei Li are in stark contrast to the fact that the exhibitors are mainly European exhibitors.

Mercogliano explained that in Italy alone, we have witnessed the growth of China's economy and the development of the Chinese market.

"With the development of China's economy, the demand of Chinese consumers for high quality products is growing, and the number of high-end shoe manufacturers in China is increasing. The increase in the number of Chinese visitors in recent years is enough to bear witness to this fact."

Mercogliano emphasizes.

Mercogliano added that Italy's tanning industry is also keen on the Chinese market. 10 years ago, when the first time in Guangzhou came to Guangzhou, more than 200 leather enterprises went along with them, hoping to bring the top raw materials and the latest trend of leather to China's leather products manufacturers and brands.

The number of middle class in China is increasing, brand awareness is increasing, and the number of independent high-end brands is rising.

Mercogliano believes that in the near future, the Chinese market will be as large as the European and American markets, and the demand for the top quality fashion leather will increase substantially.

He hopes that Italy's high-end fashion leather will be understood by more Chinese brands and designers. It can help brand building and value increase of Chinese shoe bags and other finished brands, and promote the development of China's fashion industry.