What You Do Not Know Is The Great Hardships Behind Fast Fashion Success.

In economically developed countries in Europe and the United States,

Gap, Zara and other cheap fashion brands have already seized the market: their appearance is everywhere, where there are people, there are pavements.

With huge consumer groups and low-end consumer markets, these enterprises rapidly revalue and continue to shorten the cycle of their product updates. H&M can sell a lot of newly designed clothes in just more than 20 days.

With the acceleration of globalization, fast fashion has gradually pformed the battlefield from developed countries to large population developing countries. When people are happy to buy the so-called "cheap and cheap" fashion products brought by assembly line operation and cheap labor force, the high cost of fast fashion is also approaching.

Fast fashion: is it really cheap and fine?

The rapid development of fast fashion has benefited from its shorter production cycle and lower product prices. In order to achieve maximum benefits, the fashion cost shifted to labor costs, and constantly moved factories to cheaper areas of labor: from Europe to America, to China and Mexico, and then to Kampuchea, Bangladesh and Pakistan for a long time.

However, this cost pfer is not without cost. It sacrifices the level of labor education and the fineness of clothing production, so that more consumers are willing to buy these products.

In addition, in the production process of high intensity and short cycle fashion, the products are facing not only quality but also a greater hidden danger - dye pollution.

In an article about clothes, New York Times said, "the clothing we buy on the market, especially the clothes of fast fashion brands, often lead to lead contamination due to the short production cycle and insufficient drying time.

Long wearing lead clothing causes the accumulation of lead in the body and has a negative effect.

The lead accumulated in bones will be released during pregnancy, and at the same time, it will damage the physiological functions and embryonic development of pregnant women.

In addition, it will increase the chance of infertility, stroke and hypertension.

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Fast fashion: is it really harmless to society?

Some people think that although fast fashion is criticized in terms of clothing quality, it has a great role in promoting economic development and market prosperity.

Is fast fashion really beneficial to society?

The US journal of Greenpeace published a survey on clothing of fast fashion brands in 29 countries and regions in April 2012.

The survey covered 20 main areas.

141 samples.

According to the survey, clothing and dyestuffs produced by fast fashion enterprises such as H&M and ZARA contain potentially carcinogenic substances and strong hormone disorder substances, which are extremely harmful to their main producers, such as China and Mexico.

The harm is mainly due to the increase of cancer risk in the origin and the imbalance of the hormones of the workers. At the same time, due to the short production cycle, consumers may also be affected by long-term exposure to clothing.

In addition to harming the health of workers and consumers, the overfast fast fashion industry also poses challenges to social environmental governance: American journalist Elizabeth Cline puts forward the idea that cheap fashion products in her book "excessive dressing: the shocking price behind fast fashion, Overdressed: The Shockingly High Cost Of Cheap Fashion" actually does more harm than good to society.

She believes that the frequent upgrading and low quality of these products have led to a large number of clothes being abandoned, and these clothes are often not worn repeatedly.

In the frenzied pursuit of cheap fashion products, a lot of resources have been wasted and even led to deep environmental risks: whether these clothes can be degraded is still a puzzle.

The fast fashion clothes that seem to save money are actually much more burdens on society than people can imagine.

US News, the US News website, put forward that fast fashion has brought tremendous pressure to the society, but it has also infringed the spirit of the long craftsmen.

In fact, Zara and H&M receive huge tickets every year for plagiarizing other brand designs, but this does not prevent them from selling new copies of each quarter and selling them at a low price.

Some foreign media said that these fast fashion enterprises are squeezing the survival space of small designers and other garment enterprises.

Fast fashion: is it really saving money?

So, does fast fashion really save consumers money than other brands?

Overseas fashion website Racked commented that women spend more money on fast fashion products than they imagined.

In the article "quality or quantity Quality or Quantity", editors calculated an account for consumers.

The article says: because fast fashion, low price and various styles are more likely to cause impulse shopping, the money that consumers invest in it is often equivalent to buying a big suit with fine workmanship and fine design.

However, with the rapid upgrading of these brands, the frequency of these clothes is not large.

Low price and quality problems often lead to premature elimination of clothing. Consumers spend more money than buying classic brands.

American fast fashion brand A

A survey by Footwear associations shows that the average American buys 8 pairs of shoes and 68 pieces of clothing each year, which is the epitome of impulse consumption brought by fast fashion.

As the saying goes, there is no free lunch in the world.

Behind the fast fashion offers us all kinds of cheap goods, it is hiding the high cost that we can not afford to pay.

Behind the so-called low price pursuit of prosperity, consumers should also think more and make more sober choices.