Does Jingdong Want To Stop Renewing Its Words Or Rely On Itself?

Last March, Jingdong was able to hold hands with Tencent. There must be an important reason: Tencent promised to provide WeChat access to Jingdong.

A year has passed, and now it seems that the WeChat entry has brought about a significant increase in the mobile terminal business for Jingdong.

From the point of order volume, Jingdong's mobile orders increased from 36% of Q3 in 2014 to 36% in the fourth quarter of the year, an increase of 372% over the same period.

According to the data provided by Jingdong, in the fourth quarter of 2014, the user experience and order conversion rate of Jingdong in WeChat and mobile QQ shopping portal were further enhanced.

These two social networking channels average daily total pactions in the fourth quarter of 2014 over two times the third quarter level.

However, there are also insiders pointed out that the lack of genetic gene Tencent, e-commerce has been its short board, in the long run, WeChat can bring the electricity supplier drainage will not be much more impressive.

According to these insiders, if WeChat can bring enough electricity providers to drain, Tencent's own pat and Yi Xun should have been laughing in the rivers and lakes.

WeChat's own business pformation has not been successful, let alone bring the earth shaking changes to the Jingdong.

Besides, Jingdong is not a strong company.

Import and survival of the electricity supplier.

On the Jingdong platform, buyers often have demand first and then enter, relying on the support of their own platform strength and logistics advantages.

In addition, Jingdong has been able to survive without any interaction with ALI Alipay and Tencent. This independent style has attracted many users.

However, after joining the Tencent, Jingdong has become the two tier application that is tied up with WeChat's "friends circle". Apart from the amount of traffic WeChat can import, Jingdong's brand image has been dwarfed by "two level application".

On the whole, Tencent will not only want to get capital return from Jingdong, but even when Jingdong can not make profits.

Tencent alliance Jingdong, I am afraid that the strategic factors should be more, to give themselves more.

Gene.

From the Jingdong itself, Liu Qiangdong has also played a lot of "white stripes" in recent years.

In February 2010, Liu Qiangdong declared that he would not set foot in books for 5 years.

At that time, he and Li Guoqiang picked up their arms.

However, in 2010, the Jingdong's book channel was officially launched.

On micro-blog,

The revenue figures for 2011 and 2010 were 30 billion and 10 billion 200 million yuan respectively, but the earnings were "naughty" and the actual figures were 21 billion 129 million yuan and 8 billion 583 million yuan.

In addition, in 2011, Jingdong announced that its distribution team had reached 20 thousand, and planned to reach 40 thousand in 2012.

According to the prospectus, as of September 30, 2013, the number of Jingdong couriers was 18 thousand.

Liu Qiangdong has said that the supplier account must be shortened greatly.

However, media exposure Jingdong accounts for suppliers for up to 50 days.

In 2012, when he was gambling with sunningho, Liu Qiangdong said, "take out one hundred million shares of Suning Appliance stock and distribute them to micro-blog users."

However, in 2012, Jingdong's annual growth rate was only 96%, much lower than that of suning.com's 210%.

Moreover, Liu Qiangdong has said categorically that it will not be listed before 2015.

As a result, in May 22, 2014, Liu Qiang was dressed in a formal dress and appeared on the bell site of the NASDAQ in the United States.

So far, Jingdong has made too many jokes.

WeChat is not an artifact. In the future, Jingdong will have to rely on itself if it wants to stop renewing its words.