"Made In China" How To Build A New Floor

Lately,

The report of "Hai Tao fever" in Japan swept away the hot debate. Apart from some irrational factors of purchasers, the topic of Chinese manufacturing once again aroused reflection and became the focus of the CPPCC National Committee members and NPC deputies during the two sessions this year.

"Made in China 2025" has been written into the government work report, and the development of Chinese industry has been listed as the highlight of China's development.

As a world factory and a big manufacturing country, how can our products pform and upgrade?

When will Chinese manufacturing become a Chinese brand and no longer export to domestic market?

Around these problems, Huaxi Metropolis Daily invited officials, academicians and entrepreneurs to "Inquisition".

Expert interrogation

Li Yining: making personalized products to provide humanized services

During the two sessions this year, when participating in the group discussion, Li Yining, member of the National Committee of the Chinese people's Political Consultative Conference and chief economist of economics, said he didn't know that it was China's famous fur city not long ago when he visited Hebei and Cangzhou Suning county.

Li Yining noticed that few Chinese people buy fur and know Suning County, but prefer Italy to Europe.

The same fur coat has brand value in Italy and can be sold to more than ten million euros. The price gap with China is very large.

The embarrassment faced by China's fur city clothing industry is actually a microcosm of the embarrassment of China's manufacturing industry.

"The sale of our leather depends mainly on the Russian market."

Last year, the Russian economy declined, and China's fur export was also affected. This incident brought him some thought. He put forward two sentences to the other side, "brand abroad, leaving customers at home."

Li Yining's message to fur city is a message to all manufacturing industries in China under the new economic norm. He hopes that "Chinese entrepreneurs will create personalized products and provide humanized services, so that they can brand abroad, keep customers in China, make business bigger and create more value."

{page_break}

Shi Bi: innovation drive is system engineering, mechanism innovation.

"Are companies willing to invest in R & D now?

Are you really willing to be the top product? "

Shi Bi, member of the CPPCC National Committee and academician of the Chinese Academy of engineering, asked.

The innovation drive in his eyes is a systematic project, which involves the innovation of mechanism and system, as well as the change of traditional habits, such as the habits of ordinary people, the normal operation of sunlight, and fair competition.

He said that the problems arising from China's manufacturing at this stage are inevitable and understandable in the course of historical development.

He made prescriptions for the development of China's manufacturing industry in order to pursue scientific and technological progress, fair operation, fair competition and scientific management.

Xie Heping: "made in China" upgrading enhances innovation confidence

Xie Heping, President of the National People's Congress, academician of the Chinese Academy of engineering and President of Sichuan University, told an interview on the topic made in China that after more than thirty years of reform and development, China has jumped from a relatively backward country to the second largest economy in the world.

However, we should admit that there is still a big gap between us and the developed countries in terms of technology development, and there is still a long way to go.

China's science and technology is currently in an important pitional period of "three runs parallel", that is, "running along, running and leading" in the field of scientific research.

Xie Heping said that to build an upgraded version of "made in China" and enhance self-confidence in innovation is not only necessary, but also has a realistic basis.

We must recognize clearly the characteristics of science and technology in the stage, and propose and cultivate and establish "self confidence in innovation" consciously. This is of crucial importance to speed up the pformation and pition of this stage.

Official recruitment

Li Yizhong, former member of the CPPCC National Committee and the Ministry of industry and Commerce

Li Yizhong: standards are in line with international standards and master core technologies.

"To buy at home or to buy abroad, we have to respect the choice of consumers."

Li Yizhong, the CPPCC National Committee member and former Minister of the Ministry of industry and commerce, is rational and objective.

。

When analyzing consumers' choices, he said, "why do you like to buy abroad?

The quality is higher and the price is cheaper. "

Li Yizhong said that we should reflect on our shortcomings through the choice of consumers.

For example, is our product quality standard compatible with international standards?

Is our tax system the reform?

Should our integrity system be further strengthened?

Should we step up efforts to crack down on fake and shoddy products and let consumers believe in our products? "

"Made in China 2025" made Li Yizhong feel that China's industry has a long way to go. To speed up industrial development, first of all, we should grasp the key technologies and core technologies, while the key technology and core technology innovation and tackling need a process.

{page_break}

Chen Xiaoya: innovation driven boost pformation and upgrading of China's manufacturing industry

"Transformation and upgrading of China's manufacturing industry, innovation driven is the key thrust."

When interviewed by the Huaxi Metropolis Daily, Chen Xiaoya, former CPPCC member and former deputy director of the Ministry of science and technology, said that only innovation can boost the upgrading of China's manufacturing industry and avoid the embarrassment of Chinese manufacturing for others.

She believes that innovation is not a slogan but a policy support, a supply of talents, and a culture and environment that supports innovation and development. Otherwise, innovation can hardly be realized.

"In the past, good things in our country always satisfy exports first."

Chen Xiaoya said that the living standard of our country has improved, and the people's demand for material life has also improved.

Therefore, more enterprises need to guide consumers to consume higher quality products.

She is glad to see that some enterprises are doing this work.

She believes that in the future, more enterprises in China will lead the consumption concept.

For the future of China's manufacturing industry, she believes that through innovation driven will usher in a good era, but this needs a process.

Entrepreneurs' reflection

He Tongxin: strengthening the building of China's manufacturing brand

"China's manufacturing capability is quite strong, but our world famous brand is not large, and the scale is not large. I suggest strengthening the work in this area."

He Tongxin, chairman of the CPPCC National Committee and chairman of China General Technology Group, told the reporter of the Huaxi Metropolis Daily that popularity is also productivity, and the product's popularity and reputation are high, and sales will be better.

For example, for example, China's mobile phones and appliances are relatively strong in brand building, such as HUAWEI, Lenovo, millet and other brands of mobile phones, as well as Haier, Changhong and other household appliances brands, both in the international reputation and sales are good.

"China's manufacturing industry should learn from these enterprises, create their own international brands, and take advantage of the" one belt and one way "strategy to go abroad.

He Tongxin said frankly that brand building is not effective overnight, which requires enterprises to continue decades or even hundreds of years of efforts.

At the same time, he and Xin also pointed out that in terms of products and services, Chinese manufacturing should cultivate core technology and core design with independent intellectual property rights.

In his view, innovation driven is the core power to speed up the pformation of structure.

He believes that innovation driven development strategy includes technological innovation, brand innovation, including business model innovation, including new format innovation and new industry innovation.

{page_break}

Lei Jun: China's manufacturing should aim at "world-class"

"You only have to sell products at any cost before you have the chance to do well."

In March 4th, Lei Jun, chairman of the National People's Congress and Lei Jun, chairman of Xiaomi, said that the experience of millet is "to achieve the ultimate goal of user experience" and to pursue concentration.

It is particularly important that we must find the best people, cooperate with the best suppliers, and then use the optimized process to be world-class.

And at any cost, R & D. "

Lei Jun said that if China makes a good product, it must not be said that the product is almost on the top. If it is not well done, it can be eliminated.

Zhao Yong: breaking the curse of consumer psychology and brand curse

"We can't blame consumers, but we have to work hard to make Chinese people have more confidence in Chinese brands."

Zhao Yong, chairman of the National People's Congress and chairman of Changhong, looked at the dilemma and the situation of China's manufacturing industry.

He believes that there is a "psychological curse" and "brand curse" problem among Chinese people who are keen to go shopping abroad.

First of all, it involves the concept of Chinese enterprises in the minds of consumers, and the national brand image will affect the image of the enterprise. For example, when it comes to the American brand, people will think of technology. When it comes to the German brand, it comes to the rigour of German enterprises. When it comes to Japan, the quality of the brand is not wrong.

Conversely, why is the image of the country so?

It is also because of the image of the past brand, this is complementary to each other.

It should be said that China's brand is not only in overseas markets, but also in the Chinese market.

Zhao Yong added, "but I also want to say that in fact, the gap between technology and quality of Chinese enterprises in many product fields is far from fundamental.

This "before" was probably 35 years ago.

For example, he said he went to some famous international stores to talk about products coming into the market, and they were not willing to do so.

But over the past two years, great changes have taken place. Many shopping malls welcome their products on shelves.

Because these stores have realized that today's Chinese brands, especially the product technology, quality and service level of top Chinese enterprises, have provided consumers with a better choice or another option.

As a matter of fact, many well-known electronic products are made in China.

"With a large number of Chinese brands to break through such a 'magic curse', it will enhance our national brand, and will also create conditions for more Chinese brands to be developed by developed countries.

This time will not be too long.

Zhao Yong