Guangzhou'S First Overall Relocation Professional Market Officially Opened

The largest three old renovation project in Guangzhou is on the ground, and the more than 2000 liberated South merchants moved to West Bay Road to continue the Guangzhou shoe world dream.

The first professional market of Guangzhou's relocation as a whole -- the first floor spot area of Fortune Plaza International Shoe Plaza on West Bay Road was officially opened in March 12th, and nearly 1000 businessmen from the liberated South business circle began to welcome Chinese and foreign businessmen in the world's top-level specialized market.

It is reported that the project has achieved a rare overall relocation effect in Guangzhou's business history, and it is also a highlight of the upgrading of Liwan District's traditional trade and upgrading of traditional professional market.

At the same time, the wealth world international shoe Plaza project is also the three largest renovation project in Guangzhou, which fits Guangzhou's strategic plan of "vigorously developing modern service industry" and actively planning "pformation and upgrading of trade and service industry".

However, experts also pointed out that it is more difficult to run the market well, and it is more difficult to move the market.

Market management said that it will continue to work with all parties to make Guangzhou's sole local shoe brand "incubator" continue the world dream of Guangzhou shoe industry in Liwan District.

Businessman: twenty-fifth years of shoe dream starts from Sai Wan Road

Since 1991, Mr. Lee has been working on the liberation of the southern commercial circle in Guangzhou, and has run all the local women's shoes, Wenzhou shoes and Huidong shoes. At the moment, they sell the shoes of their own brands and sell them for 24 years.

In the liberation of the southern business circle, he not only realized the first barrel of life, but also witnessed the 20 years of Guangzhou's professional market.

Mr. Li told reporters that before 2000, the liberation of the southern business circle was a cornucopia, and most of the wholesalers made a lot of money.

The huge wealth effect has brought more and more street shops and temporary buildings, including the Daxin Road, the uprising Road, the jade belt street, the high West Street, the liberating shoe industry city and the metropolis shoe city, which brings great pressure to the surrounding warehouses, pportation, logistics, fire safety and so on. Even the stalls are also grid shops, giving people a sense of oppression and no space for the display of goods, resulting in no upgrading of the market space, and the business circle has little room for future development.

At the end of 2013, a fire in Jianye Building made Guangzhou liberate the South shoe business circle to the time of pformation and upgrading. In August last year, Guangzhou metropolis shoe industry city management and Management Co., Ltd. issued a notice to make it clear that it formally ceased operation in October 15, 2015.

Therefore, in the twenty-fifth years of shoe industry, Mr. Li decided to let his shoe industry dream on Sai Wan Road.

Reporters saw at the scene, "Li gentlemen" and many, market management statistics, more than 90% of the business has been officially opened, to achieve the overall relocation expectations.

Policy: Fortune world international shoe Plaza agrees with the strategic deployment of Guangzhou

In February 2014, shortly after the fire in Jianye Building, under the background of the construction of an international trade center in Guangzhou, the Guangzhou Municipal People's government put forward the implementation opinions of promoting the pformation and upgrading of the specialized wholesale market by the people's Government of the city of Beijing. By 2016, the 60 wholesale markets in the city have been pformed and upgraded to form a modern wholesale market system with a reasonable spatial layout, a substantial increase in the level of internationalization and modernization.

In the past year, Yuexiu District took the lead in introducing the negative list and the power and responsibility catalogue of professional market management, formulated the list of industrial upgrading, closed the 14 unprofessional, unlawful, and irregular "three no" professional markets, built a professional market e-commerce incubator base, and promoted the development of 32 traditional professional markets such as Yide Road, dried fruit and seafood, with the help of e-commerce and modern logistics.

According to the plan, the metropolis shoe city will be closed this year, and the turnover of the southern business circle will be reduced by 25%.

As a professional market to undertake the liberation of southern business circle in Yuexiu District, it is also the three largest renovation project in Guangzhou. The fortune world is in line with Guangzhou's strategic plan of "vigorously developing modern service industry" and actively planning "pformation and upgrading of trade and service industry".

The representative of the Liwan District government said that Liwan District has been one of the most famous commercial bustling areas in Guangzhou since ancient times. It has a good foundation for traditional commerce and trade. The pformation and upgrading of the specialized market is of great significance to the promotion and development of Liwan's traditional commerce and trade.

The successful operation of fortune world will set an example and exemplary role for the pformation and upgrading of Liwan District's traditional professional market, and provide valuable experience for reference.

Chamber of Commerce: successful overall relocation will promote the pformation and upgrading of the footwear market.

It is more difficult to run the market well, and it is more difficult to move the market.

The historical precipitation over the past 30 years of the liberation of the southern business circle has attracted buyers from all over the country and even the whole world to purchase. The volume of pactions is more than 500 million pairs each year, accounting for 5% of the whole country. It is the sole specialized market of footwear industry in Guangzhou.

Continuation of the only independent brand incubation market in Guangzhou has become the common aspiration of all circles.

Guangzhou leather shoes industry association and Wenzhou footwear branch representatives have made a detailed investigation and analysis of the surrounding market in Guangzhou. They believe that the main market of Guangzhou footwear industry is: Southern China shoe city Guangzhou Avenue South, West shoe city of West Ring Road, Baiyun District, and Guangzhou shoe city, and Fortune Plaza of West Bay Road.

However, Southern China shoe city, West shoe city and shoe city have been established for many years, and the market condition is ripe and saturated. Even if there are too few vacant shops, the rental price of shops is also high, which has no attraction to the relocation merchants, and can not undertake the business of liberating such a large number of South shoe business circles.

Only the wealth world international shoe industry Plaza has the ability to undertake nearly 1000 businesses in the liberated southern business circle.

The relocation of the South commercial circle will have a profound impact on the overall development of the footwear industry in Guangzhou. If handled properly, it will promote the pformation and upgrading of the footwear industry and consolidate Guangzhou's position as an international shoe sourcing center.

And whether the "incubator" of Guangzhou's sole local shoe brand can continue the world dream of Guangzhou shoe industry in Liwan District remains to be sustained by the government, business circles and enterprises.

Mr. Li told reporters that the marketing strategy of the management can attract popularity in the coming period.

Mr. Li said that at present, China's shoe industry has excess capacity and fierce competition in the market. The relocation of the professional market in Guangzhou has made most businessmen wait-and-see. As he decided to move, he had to adjust his annual production plan to deal with the problem of overcapacity.

Expert: pformation and upgrading of Guangzhou's professional market is imperative.

According to the survey data given by Professor Wang Xianqing of Guangdong University of Finance and economics and Guangdong Professional Market Research Institute, at present, the stock market in various regions of Guangzhou reaches 1238, of which 87% are distributed in five central cities, namely Liwan, Yuexiu, Baiyun, Tianhe and Haizhu, and 55% are located within the inner ring line.

The number, size and type of specialized markets in Guangzhou are among the first in the country.

According to incomplete statistics, the total paction volume of Guangzhou's professional market now reaches 500 billion yuan, of which there are 158 markets with an annual turnover of over 100 million yuan, covering more than 40 commodity categories and forming a relatively complete specialized wholesale market system.

At the same time, the professional market in Guangzhou still has the following problems: the traditional old city center, the traffic is crowded; the storage area is small; the parking is not convenient; the business environment is poor, the grade is low, the supporting facilities are backward, the rent is high, the business cost is high; the unlicensed business operation, illegal buildings, black workshops, chaotic selling, and occupying road management are very prominent; there are also many hidden dangers in the aspects of public order, fire protection, taxation and management.

Therefore, the pformation and upgrading of Guangzhou's professional market is imperative.

The emergence of Fortune Plaza International Shoe Plaza provides a reference for the pformation and upgrading of Guangzhou's professional market.

Wang Xianqing believes that at present, the main mode of pformation and upgrading of Guangzhou's professional market is market oriented, planning guidance, government promotion, multi win and pragmatic results.

The general idea is to take the development rule of professional market pformation and upgrading as the starting point, take the implementation of the standard setting and standardization management of the professional market pformation as the breakthrough point, take the standardization, standardization, modernization, high-end, specialization and specialization as the guidance, take the reduction and upgrading, function optimization, rational layout and industrial agglomeration as the goal, take the development of e-commerce, innovative trading mode, business mode and circulation format as the means, and design different pformation and upgrading paths according to the different professional market's current situation characteristics and development value.

Market operators: more than three thousand brands entered the world class one-stop shoe sourcing center.

Expand the business map of Guangzhou, you will find that the wealth world international shoe Plaza is located at the intersection of the three traditional business circles. The subway line 5 goes directly to the front gate, and is close to Guangzhou Railway Station and provincial passenger stations.

You can easily find that warehouses are all over the world, and the price is excellent. With the help of logistics services across the country and even the world, goods can be turned around and money is rolling.

As the saying goes, under the big tree is cool, the wealth world international shoe Plaza is wholly owned by Yuexiu real estate owned by state-owned enterprises, providing solid backing for continuous operation.

All these provide external guarantee for the emergence of world-class shoe sourcing center in Guangzhou.

Walk into the wealth world international shoe industry square, you will find that you have found the unique internal strength, 260 thousand square meters of construction area, spacious and comfortable procurement environment, a wide range of shoe types, careful and thoughtful procurement services, including spot, order, domestic sales, export, electricity suppliers, five major sales channels, retail, wholesale compatibility, leather and PU one-stop shoe sourcing center will provide new sourcing experience for global customers.

Market operators told reporters that at present, the whole venue has settled more than 3000 businesses, and just 60 days to complete with the liberation of the southern business circle, or even part of the West shoe business circle is also competing for pfer upgrade docking.

From the decoration to the trial industry, Guangzhou has achieved the overall relocation of the professional market in the history of business, and has been recognized by the government, shoe trade and numerous merchants.

Investment, collection, decoration and trial industry will be completed at one go.

Marketing interaction wins first battle, and wonderful future keeps coming.

A comprehensive trial in the first tier spot area in January 28, 2015.

During the trial period, the wealth world international shoe Plaza has been a small test of cattle knife.

Preliminary statistics show that the first 12 days of the trial industry had detonated 100 thousand people to rush to the cargo rush, and 6 million sales were awarded.