Will Millet Smart Shoes Be A New Blue Ocean?

Recently, Li Ning Co announced that it had reached a strategic agreement with millet ecological chain enterprise and millet Bracelet founder, to jointly develop new generation of intelligence.

To explore the health field of big data together.

Lining hopes to cooperate with Hua Mei technology to change Lining's current crisis of pformation.

How big is the market space? I hope that with this technology and millet Bracelet technology, users will feel Lining's sense of technology.

Smart shoes were once derived from the chain of millet products.

In 2013, Li Wanqiang, vice president of Xiaomi technology, once said that the launch of smart shoes would be a move of millet. In the future, wearing millet smart shoes and connecting them with millet mobile phones can not only measure the route, but also calculate the heart rate during running.

Li Wanqiang also reiterated that millet phone is still the most important product line of millet hardware, like millet box, smart shoes will also be an extension of the product chain.

Children's smart shoes, which have been popular since last year, are popular among the parents who are annoyed with their children. They urgently need a pair of shoes to enable them to keep track of where their children are and how to track their whereabouts.

Especially in densely populated places, such as shopping centers or parks, children are easily lost if they do not pay attention to them. Once they are lost, they will be repentant.

The Internet is entering the human life in an all-round way. It is impossible to block everything. In the future, all of them may be intelligent wearable products. That is to say, the era of wearable Internet has arrived. The most important thing is that entrepreneurs need to use their imagination, not only to make earrings, to make rings, but also to make smart shoes.

Smart wearable devices and intelligent wearable devices are two concepts. Smart wearable devices usually have some intelligent solutions. In order to solve these problems, choose some more cool way of wearing, for example, smart bracelet.

The wearability of equipment is different. The intellectualization of wearable equipment first suits people's wearing habits, and then it is intellectualized.

The difference between these two concepts lies in the needs of people, and the consumption groups are different. The former users are technology or sports enthusiasts, while the latter are ordinary consumers.

Personalized smart shoes are user's pseudo demand.

As early as Lining and Hua Mei technology cooperation, there are many smart shoes on the market.

In this regard, the pioneers of daring to make bold innovations are Nike and Adidas, each of which launched their own professional smart shoes in 2012. For basketball and football, they can help athletes better train and data their physical training effects. However, because of the high price, the prices of such products are always warm. The sales of intelligent shoes are more like the positioning of Nike's flagship customized shoes products, which are prepared for users with special personalized service needs.

For ordinary users, few users will buy a smart shoe with smart chip function. This consumption habit seems strange. Obviously, in everyday life, we choose a sport shoes, the first choice is its style and color, and then whether the price meets its expectations. The function of intelligent App seems to be just a function of user icing on the cake. After all, sports shoes are daily wear products, not smart products, and some special users will like this function. For example, technical Geek and professional athletes will like it, but it doesn't mean that this function is in line with the consumption habits of mainstream users.

Lining and Hua Mei jointly build smart shoes, hoping to connect human emotions and activities into the Internet and create revolutionary new products.

It is reported that Lining running department and millet Bracelet after a year of research, the Lining professional sports laboratory's Chinese runner data and professional test data into a series of new algorithm, from millet Bracelet research and development team implanted into the soles intelligent chip.

The smart shoes released by Lining and Hua Mei technology can provide professional guidance through collecting and analyzing runners' running posture and gait data.

At the same time, the new running shoes will be connected with the app mobile terminal of the millet mobile terminal, and carry out motion record, gait analysis, professional guidance and mileage replacement for the movement process and result.

Technology and fashion have been very closely linked.

The first machine in the age of industrial revolution is closely related to fashion.

The industrial revolution has just changed the habit of wearing clothes.

With technology, a group of designers emerged in the ordinary middle class and the bourgeoisie.

In the 2014 geek Park, Chinese fashion godmother Hong Huang expressed his views on wearable and fashionable: "the fashion of the world will be reshaped by science and technology. The fashion designer and designer who will seize this opportunity will become the leader of the new world."

Lining's development in recent years has always been criticized. It wants to pform, but it has never been sought after by users.

This cooperation with China rice technology is Lining's most daring breakthrough in pformation.

Lining's two sports intelligent shoes are almost the same as the ordinary sports running shoes on the market, but they have no other advantages in other aspects.

Under the premise that everyone has a millet bracelet, the function of smart shoes is actually dispensable for users, and does not arouse users' desire to buy strongly.

So in my opinion, the sales volume of smart shoes is still inferior to the subdivision of products. What kind of people are the main players in the product sales promotion?

Children's smart shoes are a good function for their parents.

Nike and Adidas's intelligent sneakers are also helpful to athletes according to their different subdivision fields.

But for ordinary consumers, the brand side still needs to solve the marketing problem of "why do I want to buy this product"? If you launch an intelligent sports running shoes, you need to solve the data accumulated by users, and how to pform it into the actual role of people's lives, so as to better motivate users to exercise.

For example, sports running shoes cooperate with popular Parkour games. In reality, some data of user training can be converted into gold coins in virtual Parkour games, or even some props can be exchanged, which can produce certain product stickiness to users, so as to better serve users.

Smart shoes will be a new blue ocean market? Yes, it depends on how vendors do marketing promotion according to the characteristics of smart shoes to stimulate users' desire to buy. If you just think that a shoe with GPS Bluetooth chip, and a App can be called smart shoes, then this is really too young too simple!