Inman Has Been Searching For The Capital Injection Brand To Usher In Spring.

Previously, "brand name", which is regarded as heterogeneous by traditional brands, is becoming a good brand for traditional brand pformation.

Yesterday, the 8 clothing brands such as Yin men and other clothing brands received 324 million yuan financing.

This is by far the largest amount of e-commerce clothing brand financing.

Some analysts believe that the traditional brand struggling to find "new play" is hoping to establish a wider channel through the investment and acquisition of network brand, and the online brand also hopes to get the traditional brand supply chain and offline sales network, and the two will further merge.

Yesterday's announcement showed that the tide front-line parent company "Dongguan search special clothing Limited by Share Ltd" (hereinafter referred to as "search special") invested 324 million yuan in the strategic investment of Hui Mei clothing, and the estimated value of the 1 billion 300 million yuan in the current round of financing of sinicus garments.

After the equity pfer and capital increase is completed, the search will hold 25.2% of the registered capital of Hui Mei clothing.

The notice said that after the current round of financing, it did not affect Fang Jianhua, founder, chairman and general manager of Hui Mei Group, and his management team's leadership over the company's development direction and strategic decision.

For the purpose of the financing, Fang Jianhua said that in 2015, it will increase investment in IT information system and mobile Internet, and will continue to look for "small and beautiful" brand with distinctive and strong fans to invest or acquire. At the same time, the resources invested in existing and newly developed incubator brands will be further increased.

At present, there are eight distinctive brand names, such as Yin man, Chu language and left life. Among them, Yin man and Chu language contributed 1 billion 120 million yuan in 2013.

Investors have found the "front line" and "search special" for casual wear brands.

By the end of 2014, the popular front had set up 1800 entity stores in large and medium-sized cities.

In addition to capital injection, in the industry view, the two sides are more concerned about the business level of borrowing and integration.

In an interview with the Beijing Commercial Daily, Mr. Yin man said that financing will be used for the layout of the whole channel, and there will be more exploration and try under the online and offline.

What's more, it was similar to that of Tai Po's acquisition of Luo Lai home textiles, which is also a marriage between traditional giants and online startups.

Wang Zhiquan, CEO, told reporters yesterday in Beijing Commercial Daily that many traditional brands do not know how to play online, so they are more interested in online brands.

But now there are not many companies to recruit.

Beijing Business Daily reporter found that sales at Tmall store were not ideal, and only 5 pieces of goods sold exceeded 1000 pieces.

More sales of goods concentrated in single digits, clothing category is also relatively single.

Search for the special side said that the company hopes to use this investment to enhance the market share and operational capacity of the electricity supplier channel.

On the other hand, he also suffered setbacks in the process of laying down the store.

Since September 2011, Yin man has opened more than 30 outlets, but because of the overlapping of two channels, the price of online is lower than that of the line, which leads consumers to eventually abandon the offline channels.

The store has been shut down.

After announcing the investment plan, the stock price limit was searched yesterday.

The same price increase also appeared in August last year, when he announced that he had announced that he would increase his capital to buy three brands of women's clothing, including "Mai Mai", "Xi world" and "Yun Si Mu".

Statistics show that in August last year announced the capital increase plan, the search stock price was 10.3 yuan, yesterday rose 10% after closing at 25.63 yuan.

Insiders believe that this also reflects the market under the online and offline

Approval.

In the view of this person, China's retail channel has entered a new stage of online and offline integration, and the fashion industry is in the key layout period of the whole channel.

As for the company, investment Yin man not only has the brand benefit, but also shows the attitude of embracing the Internet.

From this perspective, the urgency and initiative of traditional brand search is much higher than that of Yin man.

This also means that "brand name" is likely to become a "meat and cake" scrambled by traditional brands.

After obtaining the financing, Fang Jianhua also made the first official statement: "the company has declared the IPO plan, but the time node of the specific work has not yet been finalized."