Gilt Goes Further Through Jumei.Com'S Entry Into China To Promote Overseas Famous Brands

Chinese consumers' sea power has accelerated overseas shopping websites into China's nuggets.

At the end of last year, after the access to Alipay, the Chinese process of luxury flash buying website Gilt was pushed forward again. Gilt on official micro-blog said that the United States and Gilt group reached a cooperation agreement to jointly promote the entry of overseas famous brands into China.

Jumei.com also received the endorsement of genuine concept.

Access to Alipay payment is another important move for Gilt to go deep into the Chinese market.

Before that, Gilt has gone through the gloom of the aura and the ups and downs of sales. It is urgent to open up new markets to boost morale.

In the first year of its establishment, Gilt sales increased by 6 times.

Over the next 2008-2010 years, Gilt's total sales jumped from $25 million to $425 million.

However, Gilt began in 2012.

And turn off the non core businesses, such as selling Park Mens & Bond at full price, reducing the business scale of Gilt City and Gilt City, which specializes in local business, and selling Jetsetter, which specializes in tourism.

Most importantly, it has been claimed that IPO's Gilt has been postponed in 2009, and sales and valuation are also declining.

On the day of "double 11", Gilt achieved record breaking.

An increase of 1110% over the same period last year.

In less than half a year, Gilt has made further progress in the Chinese market.

Cooperation.

For Gilt, cosmetic products are only one of them, and shoes and bags are not the dominant categories and potential development categories.

From the perspective of operation mode and category, vip.com seems to be more specific.

At present, jumei.com has not disclosed the way and content of cooperation, but only indicates that the cooperation between them is one of the contents of the "fast duty free shop".

Finding brand endorsement and sourcing support is the most important thing at the moment.

Poly American CEO Chen Ou said in an internal mail that in 2015, jumei.com subsidized overseas purchases in logistics and taxation by 1 billion yuan.

Such a huge subsidy is actually a matter of killing two birds with one stone. One is to endorse the genuine product, the other is to occupy the territory in the fierce competition of the electricity supplier and the offshore market.

At the beginning of this year, poly American executives went to South Korea to win the resources of the cosmetics brand. At that time, Chen Ou said that in the cross-border mode, the direct purchase mode was adopted resolutely to ensure the quality and logistics directly.

But Gilt is a platform and channel, only one of the brand's terminal exports. It is totally different from the direct docking Korean brand.