The Growth Of China Fashion Forum In 2015

At that time, when the market was still in short supply, a group of fashion brands with a simple view of development had a thirst for knowledge. Therefore, the forum invited the chairman of the French fashion Union, Merck Lee E, Pierre Cardin, the representative of China, Song Huaigui, the founder of CI in Asia, and a large number of European and American experts. So, in the next few years, the beginning of brand operation began. Shan Shan takes the lead in brand image design.

Then China joined the WTO, and a large number of brands poured into China, and was renamed China in 2003. clothing Forum, suddenly, "high and mid-range brand consumer market is occupied by a large number of international brands, domestic independent brands accounted for only 40%".

Now the forum has recognized its mission and has begun to position itself. Accompanied by a number of enterprises, such as white-collar workers and exceptions, they began to show the power of the "dream team". But at this time, the forum still chases the hot spots and needs to go deeper into operation.

2005 opening the "post quota era", the forum recognizes that Chinese brands must establish their own aesthetic values, the competition of brand image ends, and the era of brand aesthetics begins.

Aesthetic culture has become a value recognition of the forum. In succession, Grumbach, President of the French High Fashion Association, came to China. The design director of the fashion studio in France is coming to Taiwan. Hong Lifen, the famous Japanese architect, is here. The artist of Taiwan is here, and the Japanese aesthetic expert is coming. Xu Binglai, the director of Contemporary art, has arrived. The art theorist Zhai Mo has come here.

Xia Guoxin, a chairman of the company, is also one of the members. During this time, he was most concerned about the clarity of the product style. He thought in the forum space. He consulted with experts and invited foreign designers, and finally found the answer: color changes every year, but the color is full and can not be changed; the fabric varieties need to be changed, but the soft characteristics can not be changed; the style should be continuously developed, but the internal characteristics can not be changed. Step by step, the song is becoming more and more favored by consumers.

At this time the exception, also in the market, in a unique style, to create their own market. In 2006 and 2008, mark design, the exception of design director, went to France fashion week. The "Humanistic Olympics" in 2008 also raised a global craze for Chinese culture. Adidas and Nike launched products containing Chinese elements.

At this time, just before the financial crisis, "we need to lose weight," said Fukazawa Naohito, a famous Japanese designer. "We need to care about the environment, ecological design can make us better live."

Indeed, at the height of the global financial turmoil, "let white collar fashion go down and return to the feminine beauty and elegance." Miao Hongbing, a white-collar chairman, said that walking into a white-collar shop would be traced by a strong creative force.

The lingerie shows a slogan of "new simplicity", which tends to be more practical in style, and more environmentally friendly.

And Yamamoto Teruji's arrival is a wisdom storm. "Designers must always run through their beliefs and create with their own hands." He said that if you keep thinking about what your hands are doing, you will surely move the world. He suggested that Chinese designers combine traditional Chinese aesthetics with Chinese clothing.

Obviously, this makes Mao Jihong very excited. "The slogan of the exception is" looking for the self in Contemporary Chinese life aesthetics. " He said that seeking is to find and replace what was once but replaced; contemporary is that China is different from the essence of ancient China; Chinese life aesthetics is concerned about Chinese culture.

In the 2013 spring, useless and new surprises, Peng Liyuan's clothes to wear for the visit came from "useless", which was passed on in the forum.

Behind the design, there is still a guarantee of quality.

In 2008, Huang Yongsong, a famous publisher and designer in Taiwan, brought a story. When he went to Guizhou to investigate the ancient batik making process, he wanted to buy a back fan for an exhibition, but the old lady repeatedly refused it. Finally, she cut a corner on the back fan and handed him the rest. The old lady said, "I will leave my soul and give you my body".

The story touched the audience. "As long as the handicraft industry is good, it will be good for the light industry, and its heavy industry will be fine, and its precision industry will be fine."

In fact, the famous sculptor Sui Jianguo, Cao Zha Yan kite successor Fei Baoling, paper-cut master Yang Meiying and so on a group of "everyone" came to the forum one after another.

In 2012, according to the London Fashion Week, its characteristics are rich in Chinese handicrafts, such as a pair of seemingly ordinary leather shoes, which are traditional Chinese "thousand layers".

And he has always been searching for unknown old masters of art, trying to effectively protect the traditional craft that will soon disappear.

In fact, after coming back from fashion week in Paris, mark also thought that he was an artist or a handmade man. Eventually she chose the latter.

Because she has always insisted on clothing to speak, "the most important thing is to do, as long as there is a clear belief, will strive to form a culture."

Marco said, "close your eyes and listen to your heart."

By the 2010, with the development of media and information, the importance of listening to oneself is more important.

This requires the establishment of an independent core value. The organizers of the China clothing forum believe that China has entered the era of brand products, and without brand products, it will surely lose its development path and lose its spirit.

This is a bigger system. "We should lead the team to create a story and create a new experience." UNIQLO chairman Ryui Masa said.

In terms of experience, Miao Hongbing is the most powerful speaker. After more than 10 years of development, white-collar workers started the operation system of service brand, starting from the details, launching happiness marketing. "We sell not only products and services," he said, but also an attitude and a proposition.

Formally, the brand has the spirit and the main axis of decision-making. As a result, the forum began to focus on the whole world, focusing on the integration of aesthetics and Commerce from the perspectives of culture, management, marketing and communication.

As a result, the idea of "dream team" of Chinese clothing brand is more mature and gradually becomes a research enterprise, and the methodology of brand development is constantly improved.

2015 China clothing The forum is in its 20 session. After 20 years of wisdom accumulation, the China garment forum has become the source of the advanced concept of China's clothing industry. In this hall of thought, the elite from all walks of life, art, commerce, science, culture and other fields have gathered together to exchange and learn from the fashion civilization of the world.

2015 the China Fashion Forum was held on 29 and 30 March. The forum moved to Grand Hyatt Beijing Hotel, taking the theme of "facing the consumption of brand products" as the theme, integrating Chinese and Western learning, creating a new way to fight against this. Mesozoic international graphic designer maestro, Japanese designer Fukazawa Naohito, the founder and designer of the French custom fashion brand Alexis Mabille, is known as the future master Alexis Mabille, the founder of France's advanced custom fashion brand Alexis Mabille, CEO Martin Mabille, the founder of the global buyer group, the founder of the American American, the famous architect, Zhang Yonghe, the founder of Fukazawa Naohito, the founder of the Han voice, Huang Yongsong, and the contemporary artist Chao Ge will come to the forum. It has both the prospective thinking on the consumption trend and the industrial direction, and the deep excavation of traditional handicraft and cultural aesthetics. At that time, Yamamoto Teruji, the world's fashion designer, MUJI, Japan's representative of Japan, represented Matsui Chusan, Japan.

Innovation has been seen as an important booster for growth. With the development of social economy, the profound change of contemporary Chinese culture lies in the change of "aesthetic outlook" and the change of "outlook on life". People need products with cultural heritage and innovation at the same time. The focus of enterprises must return to the product itself, and truly start from the basis of technology, technology, design, materials and so on, to produce products that consumers really need, and establish a life aesthetics belonging to contemporary China.

"We are delighted to see that Chinese clothing has undergone radical revolutionary changes. Public opinion says that our Chinese clothing is low-end, low value-added and overcapacity. I don't think so. The fabric we produce has gone far beyond the technological level and R & D capabilities of many countries, and our Chinese garment industry must increase its brand and increase the added value of its products. " Mr. Qiu Yafu, chairman of Shandong Ruyi group, talked about the 2010 China clothing forum.

"The content of the forum is the best commemoration of the 20 th birthday." Wang Jun, executive chairman of China Fashion Forum, said he hoped that the forum would become an innovative factory and brand laboratory for entrepreneurs. Entrepreneurs should not only complete their own subjects here, but also produce huge biochemical effects among them.

This brings new demands to the organizers, and needs to be considered from the core values and products. brand The problem of self building needs to consider the issue of brand consistency and diversity. We need to consider the problem of brand composition and construction from the perspective of inheritance.

It is important for the entrepreneurs to participate in the system. They should not only choose the content they like. The forum has hot content and unpopular content. "Unpopular content may be more important for the future brand building."

Just like the logo of the forum, it is a treasure house. It is also an angel's wings, a pushing wings for all, and is flying together under the same dream. This is the sky of thought and wisdom.