Jiangsu Textile Industry Association: Brand Strategy Should Be Vigorously Implemented In Pformation And Upgrading

At the opening of the fourteenth Jiangsu International Fashion Festival, the province

President Xie Ming said: "the economic downturn has indeed made many enterprises face severe challenges, but also brought about a new round of adjustment and opportunity for the textile and clothing industry.

Vigorously implementing brand strategy is an important measure for pformation and upgrading, and the Jiangsu international garment Festival is a public platform for brand expansion and upgrading.

We have a strong sense of mission to make better use of its functions of linking up and down, holding hands at home and abroad, and promoting information flow.

2012 is the year when the Chinese garment industry implements the "12th Five-Year" plan. It is also an important moment for Jiangsu's textile and apparel industry.

The fourteenth Jiangsu International Fashion Festival

2012 Jiangsu fashion week and three series of activities.

China Jiangsu international clothing, home textiles and fabric Expo will set up 1400 booths, invite 400 overseas businessmen, agents and franchisees, about 5000 people, 20 thousand professional buyers, and the scale of exhibition will be high.

A batch of domestic

The trend of enterprises will become the highlight of this Jiangsu international clothing festival.

Bosideng, on the scale of nearly 1000 square meters, has not only publicized the grand scale of its single product down jacket sales nationwide, but also will explain its four seasons and internationalization strategy and the latest achievements; Aston has been attacking this event for several years with the role of outstanding brand representatives, and has occupied the market with a unique fast fashion mode. Under the condition of weak domestic sales, this year's single store sales are still growing steadily.

Through the adjustment of product structure, the added value of a batch of high quality fabric products has gone against the trend.

It is reported that this year's Jiangsu clothing festival fabric business exhibitors enthusiasm is very high.

Judging from enterprises such as ambition, Lok Kee and Zhangjiagang Jinling textile, this clothing festival reflects the initial results of Jiangsu's textile and garment structure adjustment and brand strategy. At the same time, continuing to carry forward the fashion concept and persisting in running fashion week is not only a wonderful activity, but this year it will also launch Jiangsu's innovative personas for the first time, and promote textile and clothing to a higher platform for fashion and creative industries.

Yu Bing, chairman of Jiangsu clothing association, mentioned that this forum will stimulate the excitement of participants in the discussion of the industry's innovation hotspots and changes, concerns about fashion and popularity, high degree of internationalization, big business, good development of independent brands, unprecedented enthusiasm of exhibitors and the trend of fabric selection.