Building Product Competitiveness In The Era Of High Cost

The thirteenth (2011) National Textile new product development seminar was held recently on the theme of product competitiveness in the era of high cost. The meeting jointly discussed the industrial transformation and upgrading, new product development strategy under the new situation, explored the development trend of new materials and new technologies, created value-added products for effective demand, and improved market competitiveness.

This session is divided into three themes: integrated innovation and technology. innovate Chapter, market trend. At the end of the conference, Li Binhong, director of the national textile product development center, made a concluding speech.

Integrated innovation

Speeding up the construction of scientific and technological innovation Spin power

Zhang Li, vice president of China Textile Industry Association

Industry and technology need to be further improved during the "12th Five-Year" period. Technological innovation is a key factor for China to move towards a strong textile country. How to establish a product development system including market prediction, product technology and structural form design, cultural creativity, resource allocation and production process control, and marketing feedback, and promote the integration and innovation ability of industry, University and research institutes in the industrial chain, and promote the transformation of industrial technology into market development capability and brand value, and develop a large number of small and medium enterprises and industrial clusters. Product development public service platform to enhance the international competitiveness of textile products is a topic that we need to pay attention to and focus on.

New product development ideas for chemical fiber industry in 12th Five-Year

Xiaoping, President of China Chemical Fiber Industry Association

China's chemical fiber enterprises need to use supply chain management, through upstream and downstream collaborative development system, and effectively use the downstream brand resources and platforms, so as to achieve a win-win situation of the entire industry chain.

China's garment brand development and supplier cooperation

Xie Qing, Deputy Secretary General of China Apparel Association

increase brand The contribution rate and the enhancement of core competitiveness have become an important work and common concept for enterprises to dissolve unfavorable factors and effectively open up the market. At present, the mode innovation of enterprises is endless: enterprise mode innovation, brand mode innovation, channel innovation, product innovation, cultural innovation, the integration of industry and commerce is further strengthened, and many domestic clothing brands have made exploration and practice.

Using TRIZ theory and method

Promoting textile technology innovation and product development

Professor Shi Meiwu, general post Armament Equipment Research Institute

TRIZ is the abbreviation of the English translation of the theory of inventive problem solving. In the field of textile technology innovation, TRIZ theory can be used to solve the contradiction between coating speed and uniformity of coating, and to solve the problems of season and region of camouflage pattern.

Software electromagnetic shielding Material Science Development

Han Baijie, general manager of Tian Luo photoelectric materials Co., Ltd.

The status of software electromagnetic shielding materials as functional textiles will be recognized gradually, and will be fully applied in the civil field, so as to realize the technical development of textiles and the promotion of functional clothing, especially the radiation protection clothing is a huge market potential.

Technical innovation

Development and application of new fiber yarns

Song Hongchen, deputy general manager of Lingxian County Baoding Textile Co., Ltd.

Facing many new fibers, it is not easy to do well in product development. This is a systematic project. In the process of developing products, we should thoroughly study the structural characteristics and performance characteristics of new fibers, highlight the fine characteristics of new fibers, foster strengths and circumvent weaknesses, formulate reasonable technological parameters and technical routes, communicate with and communicate with downstream customers, and gradually accumulate experience in development. At the same time, we should pay special attention to the research and cultivation of new product markets. {page_break}

Development and application of multi component fiber blended yarn

Li Xiangdong, deputy general manager of Huayuan eco technology Co., Ltd.

The multi component fiber blended yarn can give full play to fiber advantages and complement each other, improve grades and increase selling points, reduce costs and create popularity. In the process of development, we must achieve proper blending and mixing ratio, highlight the main body and match properly. Through years of R & D and practice, the company already owns the proprietary blended yarn production technology with the core of "Brocade spinning".

Development trend of functional textile fabrics

Long Hairu, professor and director of textile school, Donghua University

The realization of functional properties of textile fabrics is mainly related to the composition of raw materials, fabric structure design and finishing process. Fiber and yarn function and performance play a vital role, followed by finishing method.

Discussion on the production of printing and dyeing technology

Zhang Qing, vice president of Shanghai Textile Science Research Institute

In the printing and dyeing industry, advanced technology achievements and products are important ways of technology application. The design idea of product technology is divided into three aspects: differentiated products, distinctive performance, refined products, deep development of products, practical products, fiber and functional finishing, and the development of industry depends on the application of advanced technology.

Characteristics of modern textile finishing

Zhang Jianmin, senior technical adviser of Australian Wool Innovation Limited

At present, the trend of fabric finishing is: standard light finishing has become the mainstream; light duty products occupy a certain market; the anti-static function of wool and polyester products has become a trend; machine washable easy care is still a hot spot in the market; wrinkle resistant technology is still the focus of breakthroughs; the development of fashionable women's fabrics needs to be breakthroughs.

Market trend

2012/2013 autumn and winter international textile trends

CINZIA GREMMO, President of Italy Italtex company

In the latest 4 trends of women's wear, casual wear, men's and shirt fabrics, we should focus on color, fabric organization, yarn, pattern, and finishing of garments and home textiles, as well as the key elements in the development and design of fabrics and the misunderstandings that are prone to be produced.

Design trends guide experience in fabric innovation

Zou You, Professor of Beijing Institute Of Fashion Technology

The importance of clothing materials in clothing design is beyond doubt. In the two aspects of design, R & D and fabric production, grafting effective communication bridge is particularly important today.

2012/2013 trend of China's textile fabrics in autumn and winter

Zhang Wei, director of fashion trend center of China Textile Information Center

The four themes of "respect for tradition", "moderation of life", "emotional technology" and "beyond reality" represent the future popularity of Chinese textile fabrics. Fabric materials, color application and weaving methods under the four themes deserve attention of fabric enterprises.

Summing up

Building product competitiveness in the era of high cost

Li Binhong, director of the national textile product development center

How to transform the scale advantages derived from the natural growth of the market to the supporting advantages of the industrial chain, the advantages of technological innovation and the advantages of resource efficiency, and to enhance the added value and competitiveness of products become an industry topic.

From the perspective of product trends, the world is increasingly concerned about environmental protection. Technological progress has brought about changes in consumer demand and business models. In the future, competitive product development needs to integrate the product elements of fashion, function and ecology according to customers' consumption interest and consumption ability.

From the purchasing trend, product orders will show the characteristics of small batch, multi variety and short delivery period, and gradually transform to mass customization. Based on the comprehensive cost control and reducing the risk of supply chain management, international buyers will transform from offshore processing to offshore processing and even local processing transformation according to product characteristics; domestic clothing brands will gradually change with suppliers. Quality and homogenization of products caused by capital dependence on the supply chain, and upstream enterprises jointly study the market, jointly develop products, risk sharing, and benefit sharing.

The key to enhance the competitiveness of the product market lies in whether the enterprises can effectively play three key elements of R & D, sales and dissemination, determine product competition strategy by "R & D + sales", create the influence of product market by "R & D + dissemination", and achieve "product marketing" through "communication + sales".