Home >

Three Warning For Shoe And Garment Industry In Wenzhou

2011/7/14 10:18:00 37

??? 日本語 Fran?ais English 中文

Lately,

Wenzhou

Three flag group, Jiangnan leather, Portman and Zhejiang Tianshi electronics and other small and medium-sized enterprises went bankrupt, and the news of the boss abandoning the factory ran away, which made the owners of small and medium-sized shoes and clothes panic.

Although the head of the Wenzhou development and Reform Commission (NDRC) has interpreted the phenomenon of "stop and stop" in some enterprises in Wenzhou as "a normal phenomenon in the pformation and upgrading of industries", some Wenzhou SMEs' failure to coincide has also given us three warning points in the footwear industry.

Small and medium enterprises in Wenzhou "

Collapse tide

Who will manage the jobs of unemployed workers?

Warning 1: do not blindly upgrade.

Chinese shoes and clothing in Post Crisis Era

enterprise

Are facing six major survival pressures: labor shortage, wage increases, appreciation of the renminbi, raw material prices, homogenization and marketing mode of aging, which makes the original only "blade profit" shoes and clothing industry's profit margins are thinner, the development bottleneck is very obvious, therefore, almost all the Wenzhou shoe enterprises boss is busy "pformation and upgrading".

In the face of the trend of "collective" pformation and upgrading of Wenzhou shoe enterprises, Professor Hai Wen, vice president of Peking University, has injected a sobering agent to Wenzhou shoe enterprises that are keen on collective pformation and upgrading. "Shoes enterprises do not necessarily have to pform and upgrade. Even if they want to pform, entrepreneurs should also analyze whether they are too low-grade or too low end.

Entrepreneurs should have a clear understanding of their product brands, and carry out necessary equipment renewal and market expansion according to their own needs.

For the traditional manufacturing industry, pformation and upgrading is a trend, but not a panacea for all shoes and clothing enterprises to grow healthily.

For the shoe and garment enterprises with inadequate preparation for pformation, pformation may be a catalyst for business failures, but instead, some garment brands will soon fall into despair.

Many shoe and clothing enterprises want to break into the blue sea. Maybe when you break in, the blue ocean has become the Red Sea.

Therefore, shoes and clothing enterprises must realize that competition is big fish eating small fish, fast fish eating slow fish.

Blind pformation is equivalent to adventure, adventure is not the source of the strength of the shoe garment industry. In fact, Wenzhou shoe clothing industry is the most taboo of the development strategy of the cat fishing style.

Warning two: Be kind to employees.

On June 28th, the Longwan Public Security Bureau of Wenzhou city was given criminal detention on suspicion of refusing to pay remuneration for labor.

Lu Mou and Chen Mou jointly set up an unlicensed shoe processing workshop in Longwan Yong Zhong street, and recruited more than 60 employees.

Due to poor management, the processing plant was officially closed in June 8th.

However, before closing down, Lu and Chen had real estate in Wenzhou and had the ability to pay their employees, but they refused to pay 16 yuan of wages owed to their employees on the grounds of no money. They became the first shoe owner in Wenzhou who refused to pay labor remuneration.

There are similarities between the shoe processing workshop opened by Lu and Chen and the bankrupt enterprises in Wenzhou. First, the internal management of enterprises is chaotic, and the basic management system is lacking, so that employees are at a loss as to what to do, and employees do not know what to do to meet the requirements of the enterprise.

Because of the boss's words, there is no clear standard of work, even if the staff work hard, it is difficult to obtain recognition.

Two, business owners are at high altitude and unwilling to communicate effectively with their employees. Employees are only tools of making money in the eyes of enterprises. They lack the sense of ownership and do not share the same fate with their owners. Three, employees have too much work intensity, and work hours are three hours in the morning, afternoon and evening. The total working time is more than 12 hours a day, and there is only one rest day in a month.

To be an enterprise, we must talk about people first and not treat the staff well. Why should we stop working? Now that the shortage of labor is becoming more and more serious, we need to treat our employees better.

The Wenzhou economic and Trade Bureau has investigated the employment of 855 enterprises. The results show that 74.5% of the enterprises say that they are short of employment, especially in the labor-intensive industries such as shoes, Wenzhou women's wear and glasses, lighters, pens, locks and so on. The most serious labor shortage is over 80%, and over 80% of the enterprises use 10% of them.

At present, the phenomenon of labor shortage in footwear industry is very common. Almost all the shoes and clothing enterprises have posted advertisements on the door all the year round.

In the past, employees were looking for factories everywhere. Now it is factories that look for employees every day, some factories even reduce hiring standards.

Despite constant wage increases, employee loyalty continues to fall.

How can an enterprise without cohesive force withstand any "storm" at any time?

Therefore, shoes and clothing enterprises must improve the management system, treat their employees well, strictly abide by the labor law, and truly achieve the goal of "people-oriented", so as to achieve the goal of great development and great leap forward.

{page_break}

The proportion of Wenzhou shoes and clothing enterprises is very high by informal financing means.

Warning three: eliminate irregular financing means

The financing channels are not smooth, and the capital chain breaks the fuse of the failure of Wenzhou's small and medium-sized enterprises.

At present, China has adopted a tight monetary policy. Bank loans are very difficult, and the high cost of private lending has led to greater pressure on enterprises to survive. Informal financing has become another big mountain to crush enterprises.

The monthly interest rate of the regular banking channels is not more than 1%, while the monthly interest rate of private lending is as high as 5% - 6%.

In general, shoes and clothing enterprises only have a gross profit margin of 15% per year. If private lending enterprises are obviously losing money, the private lending of enterprises should be more cautious.

It is reported that at present, there are about more than 2000 shoe and clothing enterprises in Wenzhou, and only 10% of small and medium-sized enterprises have relations with banks.

This shows that the proportion of shoes and clothing enterprises in Wenzhou which is financing by means of informal financing is very high and the risk is great.

According to media reports, since the second half of last year, the operation of Tianshi electronics has gone from bad to worse. Most of the workers' wages in the factory can not be issued on time. They generally have to be in arrears for two or three months, and they are in arrears for six months in serious cases.

An important procedure in the production process of Tianshi electronics has not been approved, resulting in the bank's compression of some of its credit funds, the tight funds of the enterprises, and the use of other informal financing methods, resulting in the breakup of the company's capital chain.

At present, the medium and small enterprises of shoes and clothing have generally produced the financial anxiety disorder. Financing with informal financing means has become a common phenomenon of SMEs' financing. Once the usury is unable to repay, the bankruptcy of enterprises or the owners of enterprises will inevitably be inevitable.

Therefore, shoes and clothing enterprises should appeal to the state to improve the credit environment of small and medium-sized enterprises on the macro policy, reduce the tax revenue of small and medium-sized enterprises, and realize the integration of mergers and acquisitions. At the same time, shoes and clothing enterprises must put an end to the informal financing means.

Since ancient times, China has said that it is a blessing in disguise and a blessing in disguise.

The phenomenon of the closure of small and medium-sized enterprises in Wenzhou is a bad thing. But if we look at it from a dialectical perspective, we will find that the failure of SMEs in Wenzhou will also alarm the shoe and clothing enterprises. It has made a clear sense: in the post crisis era, shoes and clothing enterprises must deeply practise their internal strength, make scientific decisions, put people first, and keep their feet on the ground.