Fabric Enterprises Three Magic Weapons To Win The Market

To summarize the experience of the current fabric enterprises in attacking the market, we will first jump out of several key words: one to one R & D, quick response, and confidentiality mechanism.

It is not difficult to understand the relationship between them and the strategic decision making of enterprises to win customers: targeted product development is an enterprise.

Keywords one: one to one research and development

Demand voice

After the targeted planning of the trend manual and product manuals, is the current buyers are willing to accept the promotion mode.

Existing soft rib

Most enterprises are still lacking in market sensitivity, such as collecting and analyzing some popular trend information. They still remain on the surface. For new product development, what new elements should be concerned about and how to build up overall planning, so there are often many ingredients, patterns and technical contents of new products, but they are not combined with customer needs.

Corporate paradigm

Tianjin's textile products are closely following the international and domestic trends in product development. The information from the WGSN authoritative website and the China Textile Information Center is used as the basic information source to refine the fabric design elements, including raw materials, organization, color, style, handle and clothing styles. It is divided into eight categories of men's and women's garments according to their clothing categories. Each series subdivides technical support means, styles and colors, and delineation of the clothing brand service objects, and makes product manuals, so that the new products have strong pertinence and adaptability.

According to the individualized demand of brand clothing, enterprises implement VIP services. According to the distribution of clothing brands at home and abroad, the country is divided into 5 major regions, and the international market is divided into 3 regions. Each region is equipped with a fabric development designer and fully communicates with the fashion designers.

Technically provide professional one to one service, develop targeted fabric development plan according to the style of clothing, and incorporate into the annual development cycle plan of the enterprise to provide immediate service for special needs.

Editorial Reviews

Whether we can effectively formulate new product development orientation and implementation plan in line with the market, and targeted marketing according to the characteristics of new products is the key factor for the successful product market.

Keywords two: quick response

Demand voice

At present, the purchasing cycle of some large brands and retailers is no longer two times a year, but 4 times, 6 times or even 8 times a year.

Existing soft rib

The product development of most enterprises in China is basically carried out in spring, summer and autumn and winter.

Corporate paradigm

In the long run, Huafu group summed up the "first time mode" to achieve rapid response.

For the first time, the latest trend of the colored yarn products will be pushed to the front of the customers at the fastest speed.

Relying on the enterprise ERP management system and combining the "first time" mode, Huafu fully realizes the sharing and coordination of internal and external resources, so that the delivery time of orders can be significantly improved.

The delivery date of the proofing variety is 3~5 days. The regular varieties can be delivered on the next day, and the new varieties of about 45 tons can be delivered on 15~20 days.

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Editorial Reviews

Timely response to market demand, rapidly meeting the needs of the market, constantly introducing innovative products and improving the sound circulation system of new product development, these four constitute the foundation, key, essence and guarantee of rapid reflection mechanism in turn.

Keywords three: confidentiality mechanism

Demand voice

Some new products will soon be copied by other suppliers after listing, which is a headache for fabric enterprises.

In addition, clothing brands also want to make sure that some of the fabrics they use are unique.

Existing soft rib

As a matter of fact, there is not much technical threshold for ordinary fabrics. If enterprises lack the ability of initiative innovation, you copy me and I copy you will become a common phenomenon.

Once the fabric companies do not identify the product positioning, the corresponding customer group is also vague, and some customers who lack integrity can take advantage of it.

In addition, some enterprises have formulated corresponding intellectual property rights protection measures, corresponding sample management methods and confidentiality mechanisms for copying problems, but for the time being, there is still much room for improvement in terms of the contents of confidentiality agreements and the popularity of confidentiality agreements in the industry.

Corporate paradigm

Many products of Huili in Zhejiang are developed for customers one by one. Old customers, Saint Laurent home textiles, most of their home textile printing products exported to Japan are developed by Huili. The technical content of flower patterns is relatively high. Under the restriction of contract, from flower design to final presentation, all processes are closed. Huili can only do this one, and can not do second.

In addition, Huili has signed a 5 year development contract with an outdoor brand in the United States, although Huili has developed many new products for it, but because of the one to one development, it can not be displayed by contract restrictions.

Editorial Reviews

Foreign countries have a strong sense of protection in independent product development, and have relatively standardized operation procedures.

Signing a confidentiality agreement is an important protection method for fabric enterprises to independently develop products. This is not only a requirement of confidentiality for customers, but also, if a new product is sold between other enterprises and customers, the confidentiality clause is binding on the fabric enterprises.