The United States Warehouse Agency "Post Lida" Into China's Cross-Border Logistics Industry Attracted Overseas Competitors.

　　 Cross border Logistics It's definitely a piece of meat and potatoes. In a short period of time, domestic logistics providers have stepped in, and the market has seen all kinds of actions of "four links and one reach".

It is learned that at present, domestic service providers enter the cross border logistics mainly in the layout of small package products. express And so on. When the domestic logistics providers saw the huge market of cross border logistics and went to sea collectively, foreign service providers also "killed" to the door. They embraced "Chinese sellers" by taking advantage of the experience of many years in the local market and their familiarity with the local market.

However, this does not mean that both sides need to fight. The reporter understands that the new foreign service providers mainly provide "overseas warehouse service" to Chinese sellers, and also run direct mail products with great advantages. Whether it is the "overseas warehouse" or the domestic collection of direct mail products, seeking cooperation among domestic service providers is a fast and effective way to expand the market.

China's CEO Coolio, a regional warehouse service provider integrating the Chinese market, told reporters that the diversification of cross-border e-commerce logistics products is a great seller, and that when the cross border logistics chain strengthens cooperation among the parties to achieve complementary advantages, there will be more opportunities to create better logistics products.

Overseas service providers enter the office, and overseas warehouses are the focus of their attention.

Cross border logistics is a barrier to cross-border electricity providers, because the cost is high, sellers are limited in the way of logistics distribution, the distribution time is low, the problem of return and replacement can not be solved, buyers experience much less problems, and no buyers experience, much less branding. However, the current situation is that Chinese sellers have always been trying to attract buyers by combining prices. If there is no breakthroughs in logistics and distribution, they can not meet buyers' demand for replacement products, and products will have advantages and sacrifice profit margins for sale.

Against this background, overseas warehouses are seen as a way to break through cross-border logistics and cross-border electricity providers. The near future, Amazon EBay, speed sell three big platforms to chase overseas warehouse, pushing overseas warehouse more than ever. So, what secrets are there in the overseas warehouse?

The company is preparing to expand and layout the Chinese market. Reporters learned that its headquarters in Shenzhen Southern China City, Xiamen branch has been open, Yiwu branch will start serving customers at the end of March, Shanghai branch will open in mid 4.

CEO Coolio of the company in China told reporters that the seller can achieve local shipments through overseas warehouses, which can meet consumers' demand for return, and buyers experience is consistent with local purchase experience. He said that the seller can realize the local delivery, increase the exposure of the product, and raise the price of the product to the local retail price. Because buyers bring home shopping experience, and sellers' reputable sales and sales conversion rates are much higher. "The conversion rate of overseas warehouse sales is 3-5 times higher than that of non overseas warehouses, while the overall cost of using overseas warehouses is 30% lower than that of express delivery. When the seller takes a large quantity of goods, the cost will be further reduced. "

At this time, post Lida vigorously lay out the Chinese market, focusing on overseas warehouses. In the United States, many e-commerce providers entrusted the logistics block to post Lida, a local electricity supplier Foot Traffic who made socks. Its large number of online orders were distributed through the highly developed system developed by post Lida. Coolio believes that the advantage of overseas warehousing and logistics providers lies in its rich localization experience, which can support the strong logistics system operated by local Internet operators, and also support the operation of Chinese sellers, and local service providers know better about local consumers, such as what kind of packaging consumers prefer. In addition, familiarity with local business environment can also help sellers avoid risks from market and policy.

Coolio told reporters that the location of warehouse was based on cheap and convenient delivery, and chose the center of American geographic location Kansas City. The average delivery to 48 states across the United States is 2.34 days, which is very quick. At present, there are no minimum shipping requirements, no warehousing charges, no long-term contracts, and the order operation fee and the US local mail fee are very low. They can not only serve the big sellers, but also meet the needs of small and medium-sized sellers. Post Lida also collaborate with Amazon to provide a return address service. The seller can use the warehouse address of makda for Amazon's return address and receive returns.

Regarding sellers' use of overseas warehouses, Coolio reminds us that the biggest risk of overseas warehouses is inventory and capital backlog caused by unsalable products. Therefore, sellers should choose products that are sold well and have market space. They can try a little in the early stage, gradually accumulate after familiarity, and the risk will be very low after the goods are stabilized. In response, the company also has relevant countermeasures: once the seller's product is overstocking, post Lida can accept the seller's entrustment, through inventory cleaning and consignment, to help clean up inventory and maximize the realization of funds. Dr. CEO Patrick Farrell, a US company, has worked for 5 years at the Cargo Largo high level inventory clearing company in the US. If the seller has overstock products in Amazon FBA or other overseas warehouses, he can also entrust maid to clean up and liquidate them.

Cross border logistics and distribution are complex, and the parties should strengthen cooperation on the chain.

The citations mentioned that China's cross border logistics market is surging. It seems that the collision between similar products and services is unavoidable. But in the eyes of Coolio, different logistics products and even overseas warehouses can gain customers by their own advantages. Some industries can survive only the first few, but the logistics industry needs no manpower or material resources to support efficient services, so there is no way to form a natural or high monopoly. Therefore, large and small warehousing enterprises have some living space. The more diversified products, the greater the seller's choice; reasonable and appropriate competition is to better serve the electricity supplier.

As a warehousing and integration service provider, Coolio is deeply impressed by the fact that logistics links involve many aspects. The best services often come from the division of labor between different chains. For example, post Lida's expertise is warehousing operations, and distribution is looking for other professional express companies, the more the better, the convenience of consumers to compare prices.

"Parity is controlled through the system (Intelligent courier controller), and the system is linked to several cooperative logistics providers to feed back real-time price changes. After the confirmation of the buyer's order, the system automatically compares and recommends to the seller the best price delivery plan. In addition, the system can seamlessly connect with multi business platform and ERP. It can automatically process orders, automatic feedback waybill number to electronic business platform, follow up management of logistics process and so on. All in all, we provide integrated services. The core of the system is a professional American team to develop and manage the system. This is our strong point, and the delivery is to professional service providers, two phases to build a strong e-commerce logistics network. Coolio said.

To develop overseas warehouse services, a major problem that needs to be solved for sellers is "head process and customs clearance". Post Lida, before serving the expansion of the Chinese market, serves cross-border e-commerce customers in other regions, such as Germany, but also imports logistics for us traditional importers, and brings together products purchased from China to transport to the United States to reduce costs. Therefore, it can help sellers to go ahead and clear customs. Coolio said, welcome domestic professional export logistics forwarders to cooperate, and also support the seller to deliver the goods to the warehouse.

Compared with the domestic electricity supplier logistics distribution, cross-border logistics is undoubtedly more complex, including domestic collection, domestic and overseas two clearance points, and local distribution. Every link has a very professional service provider. In Coolio's view, the service providers on each chain can also strengthen the integration and launch better logistics products, reduce the logistics cost of sellers and improve the delivery efficiency. At present, mailda's "American direct mail" products are discussing with the large private courier companies about the details of the cooperation on the ground. At that time, they will bring new choices to the e-commerce customers. At present, a few customers in Xiamen are running on a pilot basis. The whole journey from Xiamen departure to American consumers takes only 3-6 days, and the speed of delivery is four EUB.

According to introduction, post Lida is the official partner of Global Direct Entry (universal direct mail) service authorized by the US postal service. It is the only company in the us with 11 Chinese partners in the world. Coolio Xu, one of the founders of mailda, is Chinese.