HSF, Hey Customers Want To Simplify The Shopping Process Is More Complicated.

In the end, should we improve the terminal logistics? Layout community O2O? Or kill two birds with one stone, together with express delivery, and community O2O blossom. Of course, this is not a simple matter. Now, we often talk about "closed loop". It is necessary to have the Ecological Logic of landing.

From the market side, express It is said that at present, less than 20% of the total, and may occupy a considerable proportion of Campus (which can be understood as non community O2O target customers), the scale is still small, and the terminal logistics problem is more reflected in the logistics and electricity suppliers. Therefore, at present, the express delivery is limited, and the terminal logistics needs a relatively independent solution, such as Ali, Amazon [micro-blog] cooperative store mode is more pragmatic.

To be a community O2O, there are 2 points: first, how big is the market now? Secondly, although the end point of community O2O is in the terminal logistics (it can also be seen as the entrance to new consumption), the key point is not here at present. Compared with the quality of goods and delivery speed, we still value the quality of goods better. This is precisely the short board of SF, so the 1+1 here is not necessarily greater than. If you want to know the result that we all know now, it is not necessary to directly test 500 or 2000 stores at a time, and make a App to make a quick trial and error. Shun Feng Here it seems to be rich and capricious, and no wonder fans are entangled.

SF, of course, saw the high cost of opening a shop. If only the contractor who made the last mile of express delivery, it would obviously make people cry.

The most direct way to recover the cost is advertising. Shun Feng can generate revenue and reduce costs by optimizing advertising and promoting the brand suppliers through the best choice. All products that are well chosen by Hakka and SF are real production brands. Unlike Taobao's vast range of products, these suppliers can, and are willing to pay for, promotional expenses. If SF can help them occupy more price earnings ratios and speed up sales, a healthy cooperative relationship will be established quickly.

Second, the fresh market.

There is a certain need for preservation. risk 。 All kinds of fruit and vegetable market or seafood shops, there are not enough goods to provide fresh. Shun Feng if you mention it, you will think of Shun Feng. What is the concept of consumption?

The uncontrollability of terminal distribution of fresh products poses a great challenge to quality control. In transportation, Shun Feng can be assured that product quality is the key. Now buy in the vegetable market or supermarket to pick and choose. If every product control of SF is good, then the "online consumption and offline collection" mode can be established quickly.

Moreover, the density of China's urban population is very high, and the frequency of community consumption is very high. There are massive markets and direct consumption patterns in the community, which can successfully generate a group of suppliers of high quality fresh products, skip the middle level distributors through the express mode of direct consumers, skip the risk of storage and transportation in the middle way, and reach the final consumers, which is a good choice for SF.

In a word, in the long run, it is probably the best choice for SF to make hay customers and make platforms. But in terms of how to build the key issue of hey customers, Shun Feng is indeed a producer of couriers, and naturally lacks the genes for direct dealings with stores, retail outlets and consumers. To completely change the mode of consumer shopping and completely connect "suppliers to consumers" is absolutely a marvelous but difficult and difficult task. Shun Feng and his hey customers have a long way to go.