Textile Enterprises Seek New Development Under Heavy Pressure

Representatives of the two trade textile industry: we are very tired but will be very good.

In the two sessions this year, Premier Li Keqiang put forward in the "government work report" that the work in 2015 will focus on maintaining high growth at medium and high speed and moving towards the "double target" of medium and high end level. Behind the two "middle high", one is speed down, the other is quality. This also means that in 2015, the bottom line of the national economic growth target has been lowered, but the quality requirement is even higher. The difficulty of achieving the goal is greater and the effort will be more arduous. The National People's Congress (NPC) represents the expected experience of achieving the "dual goals". Shandong Ruyi Technology Qiu Yafu, chairman of the Group Co., Ltd., in an interview with reporters, commented on the past 2014: "this year, we had a very difficult time, very tired, and very good."

"Difficult" is because, as a manufacturing enterprise, the cost of production factor has risen all the way, and has undertaken "the heaviest development pressure in 40 years". "Very tired" is because, as a business man, he has been away from business for 1/3 all the year round, and has been busy for many links of the industrial chain, such as wool spinning, cotton spinning, clothing and brand. The reason is that the sales revenue and profit of the company have been increased last year, and the index has been completed at the beginning of the year.

This feeling is not just Qiu Yafu. The speed of economic growth is slowing down, and textile enterprises are bearing heavy loads. Every day they are groping for new roads in the "new normal" which is less familiar with each other.

Last year, Jiangsu sunshine Limited by Share Ltd felt the difficulty was that labor prices continued to rise and profits shrank. "In 2014, the cost of investment in labor costs was basically 58 thousand yuan per capita, while the profit margin could reach 14%~15% in 2010 and 6.4% in 2014. Enterprises are facing fierce competition. market competition " NPC deputy, Chen Lifen, general manager of Jiangsu sunshine Limited by Share Ltd, told reporters.

For this reason, the family has been concentrating on it for many years. Wool spinning In order to meet the market demand for high-end customization, the senior enterprises with steady pursuit of technology, quality and design upgrading have to adjust their product structure to start expanding the proportion of online and offline services. At the same time, we should consider implementing overseas mergers and acquisitions to expand our brand in the international market with the advantage of local channels. But "how to walk more steadily" and "preferential policies" are all new issues that need to be solved before enterprises.

Under such difficulty and fatigue, textile enterprises are busy in transformation and upgrading. Jin Jianhua, general manager of the National Committee of CPPCC and the general manager of Shanghai Pei Luo Meng, told reporters that in recent years, the brand has been upgraded by the development of advanced customization from the introduction of advanced technicians from France and Italy in the past century. Wang Limei, the NPC deputy and general manager of Hongbo business in Harbin, has noticed some new changes in the domestic demand market, and promoted the upgrading of the apparel trade platform with the aim of adapting to these new changes. "There are three changes in the domestic demand market in 2014: first, people begin to pursue high performance price ratio in consumption; the two is that people's demand for clothing, shoes and hats and home textile products is enhanced; the products with design sense are very prominent in the market; three, customer needs are changed from" only products "to" to serve "and" to experience ", and the service experience of some kinds of collection shops is becoming more and more popular. Fast selling products are developing rapidly in the domestic market, and have more and more loyal consumers, bringing the latent influence of people's consumption concept. Wang Limei believes that domestic consumers are increasingly accepting international style products, so the development of China's fashion industry needs a more international platform. She told reporters: "driven by the concept of" New Silk Road ", Harbin fashion week has achieved fourth sessions. It has attracted 10 countries' participation. European top perfume, jewelry and other luxury brands have also been attracted. These resources have brought opportunities for the upgrading of the garment industry. In the future, we are thinking of running a "45 Week fashion week in the north latitude", gathering the developed cities with similar latitudes such as Milan and Berlin.

After searching for difficulties and fatigue, the exploration of textile enterprises has the dawn of suffering. 4 years ago, Ruyi group realized the low cost expansion by using capital acquisition and improving the industrial chain. Now the overseas M & A enterprises have become the new growth point of the overall business profits, and the acquisition and investment in 7 countries have made great progress in the management and operation of the market. For example, the acquisition of Australian pastures and cotton fields has achieved the transnational allocation of raw material resources. In Japan, the merger and acquisition business achieved a turnaround in 2014, and achieved better integration with local culture in management. After 1 million 200 thousand months' efforts, the acquisition of the British rice mill of the United Kingdom has solved the management difficulties caused by the resettlement of personnel and cultural differences. At home, the company shut down 3 factories, eliminated backward printing and dyeing capacity, and imported high-speed digital printing equipment from Switzerland to achieve the upgrading and upgrading of technical equipment. In this regard, colleagues said: "Ruyi's success has brought good omens to the industry."

Looking back at the "government work report", as an economist has said, only by crossing the "GDP target" of growth of about 7% to see the quality objectives can we see the main thrust; only by doing speed regulation without reducing the potential and increasing quantity and quality can we achieve the upgrading of quality and efficiency in China's economy. This means that in the coming period, "very difficult, very tired, very good" will be a new normal for the textile industry and even the whole country's economy. Let us strengthen our confidence and do everything possible to usher in the final "good" in the process of "difficult" and "tired" games.