Hey, The Customer Is Dumb: The End Node Of The Aliasing.

Hey, customers can't rely on the convenience store's physical business, but rely on the delivery capability of SF.

So a business mode that provides online and offline purchase and courier service is worth trying.

Shun Feng hopes to launch a new consumption mode, create a new platform, so that consumers can generate new consumption habits.

Now Taobao is really convenient, but what is missing? It's physical experience and high quality delivery service.

Hey, customers want to cut in this direction and dig deeper into the community's spending power.

Hey, customer service can also be divided into two categories, one is to optimize service (online): including platform promotion, product advertising of partners, on-site order, speed up consumption conversion rate, O2O line next port, accelerate the training of consumption habits, tell consumers what they want.

The two is to serve the cold chain (below the line): temperature control refrigeration and refrigeration equipment become the standard of hey customers; store and reduce the failure rate of delivery; and reduce the last mile distribution cost.

But after looking at it for more than half a year, everyone has been tuckled and criticized. He walked into a haze and was puzzled. He had to ask the customer service carefully.

Ah... "

Then, leave.

So, hey, the idea is to simplify the shopping process, but the fact is more complicated.

Hey, many of the services that the customer first brought, now look at it.

"More reliable", others like "merchandise pre order", through posters, PAD display and so on, it makes people feel very abrupt. Chinese people's consumption habit is either to buy in physical stores, or to express orders on the Internet. This "poster +PAD" way makes the middle-aged and old people have a "traditional + high-tech" deceptive feeling.

In the store to buy consumption, or to order online, giving people more sense is to promote the promotion of SF.

There is a two-dimensional code corresponding to the commodity in the store, but there are not many kinds of goods, so we need to browse the details or browse the web.

Catalog sales, which are yet to be verified in the domestic market, is the "online shopping line experience" and "JIT service" is the direction and the future. But the key is your online capability. If the rich commodities, comparable prices, buyers' evaluation and so on are not in place, what experience is empty talk; as for "financial services" and "convenience services" and other value-added projects, the branches that are born after the trunk tree grows, can only be said to be imaginations. Now, the revolution needs fire, who are your customers and your fans? What do they want? Even in foreign countries.

O2O there is no mystery, you can not let people scream, but can not make people embarrassed and do not understand.

Moreover, new consumption patterns or platforms need to be invested, but any business mode needs to be in line with the laws of the market.

Hey, the cost of the storefront is high, the orders brought by a single store are totally incomparable with the unit income generated by the convenience stores of the same area, so it has always been a loss.

Shun Feng

We want to start branding, cultivate new consumption habits of consumers, combine their own distribution advantages, deliver fresh vegetables and fruits that are difficult to control at the end of the delivery to consumers' hands, and take advantage of high value-added commodities such as red wine, milk powder and electronic products.

But the losses caused by high cost make SF only use the "Hey guest".

Services to reduce logistics costs.

The direct result is to make hay customers a small distribution center and self promotion center for terminal distribution.

Of course, the place where the express delivery can reduce the cost of a part of the terminal delivery, but for this single function, the property and locker may be a better choice.

Hey, customers have another biggest embarrassment. Most of the consumers who need to mention themselves are wrapped up in Taobao shopping, and most of the buyers and sellers on Taobao are not SF.

Hey, customers are indeed a big gimmick, but their user experience does not match.

Hey, a big difference between customers and ordinary electricity providers is supposed to be physical experience, but most products are not displayed in physical objects.

If we want to take physical exhibits, then the cost of hay customers will soar further.

The emergence of HSF is ultimately aimed at promoting the community consumption platform. Its original plan is close to the upscale mature estate, but the profitability of a single store is limited, and the operation needs company subsidies and the budget is not enough.

Many of them are not able to choose a good enough location, originally to excavate the new mode of community online consumption, and the change of location causes the consumption crowd to be greatly different.