The Language Skills Of Clothing Guides

　　 Shopping Guide When speaking, first of all, pay attention to the articulation and control of the rhythm and speed of speech. Secondly, pay attention to speaking clearly, cheerfully and affectionately, pay special attention to the order and logic of the speech, and express the meaning to the customer accurately. The following is a brief introduction to the language skills of clothing guides.

Request statements can be divided into three statements: affirmative sentences: "please wait a moment." Interrogative sentence: "can you wait a minute?"

Negative interrogative sentence: "will you be ready soon?" these request statements reflect the customer's respect for the customers.

Example: the customer asked, "do you have this shirt in red?" This is the negative sentence. When the customer listens, he will think, "no, no," and turns away. If you answered with an affirmative sentence, "I'm sorry. The red shirts are sold out, but I think the blue or white ones are more consistent with your temperament. You can try them." This affirmative answer will make customers interested in blue or white shirts and retain customers.

Compare the following two sentences: Although the price is higher, but the quality is very good, the impression of high quality is good, but the quality is very good, but the price is high. The impression that the price is high and the price is high. If all the salesmen in the sale say that the clothes are good, the customers may have doubts, so when necessary, they should also say the underside of clothing. But we must master the shortage first, and the advantages will give customers two different feelings.

In answering customer objections, this is a widely applied method which is very simple and effective. Customer: "I've always wanted to buy a good suit, but your price is too expensive." Shopping guide: "yes, you are right. Our suit is a little expensive, but you see that our fabric and workmanship are worth it."

Sometimes it can be directed to customer The way to ask questions is to guide customers to let customers remove their doubts and find out the answers themselves: "I want to buy a suit." Shopping guide: "what color do you like?" customer, "I want to buy gray." Shopping guide: "we have two kinds of dark grey and light grey. When do you plan to wear them?" customers: "I am going to wear them in spring." Shopping guide: "the weather is getting warmer in spring. Maybe it's more suitable for you to try it." After trying on, the customer tried to compare with the fitting mirror, that is, "1, avoid ordering, use more requests to buy light grey."

In the above example, after the customer bought a light grey suit, the guide could say, "you really have a good eye. colour After all, please wait. In this way, the purchase confidence of customers is strengthened. Of course, this kind of appreciation is true from the heart, not just flattering customers.

Customer: "can you give me a discount?" the guide: "I'm sorry, because this is the new listing clothing that can't meet your discount requirements." Or "I'm sorry. The company stipulates that we can't discount our clothes". Finally, it is important to note that when introducing to customers, the salesperson should be confident in clothing, but do not keep on talking, regardless of customer response. Nor do they want to destroy other brands of clothing guide buyers. They only need to emphasize the advantages of clothing so that customers can make their own conclusions.