Han Du Clothes House Hand In Hand To Push Cooperation

On March 11th, after the Tmall issued a directional investment policy, not only did many of the original brands that had not yet been settled in Tmall feel dejected, looking for other development paths, but the businessmen who hoped to launch their brands also got into anxiety.

The multi brand development strategy of Han Du Yi she Group offers another way of thinking.

A few days ago, Zhao Yingguang, chairman of the Korean clothing house, revealed to the billion power network that the group has reached 20 brands and completed the basic coverage of categories and styles. The future sub brands will be launched with well-known brands or international brands.

"These well-known brands have basically been in the brand Library of Tmall merchants, or will be added to the brand Library in the future."

At present, Han Du Yi house has completed a basic negotiation with three famous brands, but it is not convenient to disclose the specific name of the brand.

Billion power network understands that these brands involve three categories: Children's wear, sports outdoor and underwear.

It is reported that the Korean home group will set up a joint venture with the famous brands under these lines. In this way, the online business of famous brands will be launched, and it is possible to launch the new Internet brand separately.

Zhao Yingguang introduced that the offline brand of future cooperation is responsible for the product part, while the marketing business is responsible for the Korean clothing house.

"New brands are our common children. Although we follow the name of well-known brands, we share common benefits."

An industry insider pointed out that the cooperation between Korea and the famous brands under the line will help the producers.

Advantages and the advantages of Internet marketing and integration of electricity supplier operation experience of Han Du Yi she can complement each other and help further enhance the product quality and brand influence of Han Du's house.

stay

After opening up targeted investment and greatly increasing the entry threshold, Zhao Yingguang believes that rectifying the order of operation is a good thing. In the future, Tmall will further strengthen the quality control of commodities, achieve high quality and high price, and provide users with cost-effective products.

"Businesses that fail to guarantee product quality will be eliminated in the next round."

In addition, Zhao Yingguang pointed out that quality can bring better prices, and businesses only rely on them.

These two legs are the long way to go.

"It's OK for a businessman to make a product of high quality and low price, but it's too difficult."

Zhao Yingguang, for example, a pair of jeans to meet the national standard, assuming that the cost is 60 yuan, and some brands to sell the product to 300 yuan to make money, but the excellent brand can only earn 100 yuan to make money.

If the business operation capacity is insufficient and the cost is too high, it also wants to sell the goods to 100 yuan, which can only reduce the cost to 30 yuan.

"The result is that the jeans with the same cost of 60 yuan can earn a small sum of money selling the products to 300 yuan, and those who sell 100 yuan will be able to make a lot of money if they sell their products with a strong ability to operate, while those who sell the goods to 30 yuan and sell for 100 yuan will be eliminated because of poor quality."