Nike Develops Football Jacket For Training

The sportswear manufacturer Nike developed a male jacket for soccer players and named it "Revolution Jacket". Nike discovered that the jacket worn by football players in the past limits their mobility, or is not willing to wear because of their weight and bulky appearance. Revolution Jacket is the solution to the above problems.

The sleeves of the jacket can swing independently without the restriction of the jacket body, which not only enables the upper part of the football player to carry out high activities, but also maintains the comfort when wearing.

　　 Jacket The outer layer is polyester fabric and the upper part of the upper back, shoulder and upper arm is Nike. Dri-FIT Patent fabric lace (made of recycled polyester fiber).

Dri-FIT cloth can meet the movement needs of athletes at high altitude, and improve their movements. Air permeability 。 In addition, the jacket uses Dri-FIT cloth lace under the armpit to let the air enter the jacket and has a cool effect.

In addition, in order to avoid the movement of jackets during the training of football players, a cover layer is designed to prevent the zipper from swinging.

"Revolution Jacket" is priced at $150 and can be purchased in Nike stores and online stores.

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Hai Lan home related personages said on Tuesday that the Wangfujing store, the largest flagship store in Beijing, opened recently, gathering two brands of Hai Lan home and Bai Yi Shun, covering an area of over 400 square meters. The company plans to open 400 new brand stores this year. Management is optimistic about the company's clothing sales this year, and plans to increase revenue by more than 20% over the same period last year.

It is widely expected that clothing sales will continue to slump in the first half of this year. The performance of Hai Men's home in China's leading men's wear business is increasing. Last year, Hai Lan's brand profit increased by over 50%. The company's "upstream credit sale system + downstream financial affiliate system" has created a cost-effective product with a low markup rate and a high dynamic sales rate. In 2014, the number of stores reached 3348, an increase of 15.97% over the same period, and the effective business area grew by 29.76%.

It is worth mentioning that the company has adjusted its profit sharing and supplier management mechanism to consolidate its advantages. After signing the contract every 12 months for a settlement cycle, the company will increase the settlement ratio of the franchisee in the initial stage, increase the company's settlement ratio after the reasonable profit of the franchisee, and gain a high growth premium of the brand under the premise that the franchisee get a reasonable return. At the same time, the upstream suppliers should be integrated to improve the stability of the supply chain through the self management mode of output management, so as to ensure the performance price ratio of the products.

In terms of e-commerce, Hai Lan's home appliance implemented the same price strategy on line and offline. In 2014, the sales volume of e-commerce reached 400 million yuan, up 302% over the same period last year. Familiar with the company said, in 2015, the company's e-commerce sales doubled, will focus on the online and offline customer system, and further promote the O2O mode. The company previously said that after the sales volume reached a certain scale, the profit sharing mechanism would be designed based on factors such as consumers' regions.