"Fashion Mom" Online Amoy Fashion

As the founder of brand,

Given the rich brand connotation of "Di kuina": Di kuina is often used in the Portuguese speaking countries for female names, meaning "sunshine woman".

The brand name of di kuina is to make old moms become fashionable and sunny.

In order to make the fashion mother dress style suitable for the special physical characteristics of middle-aged and old women, Ye Fanghe

They have redefined the basic profile and version of the middle aged and old women, and have designed a style storehouse covering the whole category, which greatly enriched the product styles of the middle-aged and old women's clothing, changed the backward appearance of the middle aged and old women's dress, "a ten year wear", and a colorful world of dressing for the middle-aged and old women.

"In fact, many brand clothing manufacturers also saw it.

The reason why the potential is unwilling to launch is to consider the issue of production cost caused by the physical diversity of middle and old aged women.

Ye Fang said that the reason why han Du she's high profile is to enter the field of fashion for the elderly is based on the flexible supply chain, which can realize multiple, fast, small and low cost and achieve the market demand.

"Di kuina" middle-aged and old women's clothing, once listed, is favored by consumers.

"Sales of $16 million in the first 8 months is far beyond our expectations."

Ye Fang said that the reason why "Di kuina" is favored is also related to the electricity supplier itself.

The fashion consciousness of middle-aged and old women is largely driven by their children.

Their children are good at online shopping, so it is easy to "wash" from Tmall, Jingdong and other websites to the appropriate clothes.

Another fact that has been overlooked is that 32% of the elderly have had online shopping experience. They mainly buy clothes and daily necessities. Among them, there are many online shopper, who are themselves "fashion old people".

Ms. Zhang, a consumer who often buys Dina's mother's dress in Qingdao, told reporters that she used to see Korean moms dressing very fashionable from Korean dramas. They liked them very much. They used to send their friends back from Korea, and her daughter occasionally bought several pieces on the Internet, but they were neither aspects nor material benefits.

Now, the daughter recommended to her the online shop of di kuina, and she just picked it up and told her daughter.

Reporters also searched for the middle-aged and old women's clothing on several mainstream e-commerce platforms. The results also confirmed Fang Fang's view from one side. Most of the products were similar in style and outdated in design. Compared with young women's clothing, the difference of fashion sense was quite obvious.

And Han Feng mother installed in addition to Korean shopping, and only a few brands such as di Kui Na are doing.

It is clear that the fashion road for the middle-aged and old women's clothing market is still a long way to go.