Less Growth In Clothing Growth, Less Commodity Prices

In 2014, textile exports amounted to 112 billion 180 million US dollars, an increase of 4.9%, clothing exports of US $186 billion 310 million, an increase of 5.2%, and clothing growth was still higher than that of textiles. However, from the annual trend, especially in the fourth quarter, the export growth rate of clothing began to slow down, and negative growth appeared in the last two months, and the export growth rate of textiles was catching up with and surpassing that of clothing.

The export growth of the three categories of textiles increased gradually with the increase of processing level: the yarn decreased by 0.3%, the fabric grew by 4.9%, and the textile finished products increased by 6.3%.

Middle needle,

Total exports 35 billion 500 million pieces (sets), an increase of 6.6%.

The prices of major export commodities declined, yarn decreased by 8.1%, and needle and woven garments decreased by 1.3%.

In 2014, the eastern region and the central and western regions achieved export growth, while the eastern region exported 284 billion 220 million US dollars, an increase of 4%.

Among them, Zhejiang, Guangdong, Jiangsu, Fujian and Shandong rank among the top five export provinces and cities.

Export growth has been maintained by a small decrease. The total contribution of 5 provinces to the national export growth has reached 68%.

Moreover, the export growth of various provinces was relatively stable.

The total exports of the central and western regions totaled 50 billion 280 million US dollars, an increase of 10.5%, an increase over the eastern region, of which 9 provinces and cities had an export growth of more than 20%.

However, the problem of uneven development between the central and western regions and the large fluctuation of domestic exports increased.

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"My voice is good, because there are big data, and all kinds of clouds are built up, so I speak by data, so I speak less."

Zhang Jindong skillfully brought out Suning's "technical hard power" when answering questions from reporters.

Big data is critical to the future operation of enterprises. As early as 2011, Suning put forward the development plan of big data.

In the aspect of enterprise operation in 2015, the important way proposed by Zhang Jindong is the breakthrough of data driven mode.

Suning's commodity acquisition team is required to integrate upstream design, production and brand resources based on online and offline data, take the single product marketing as a breakthrough, take the initiative to initiate orders, advance the advance sale, and 20% of the commodities achieve bottom-up data driven and channel leading.

Suning compared with other electric business enterprises, the biggest advantage is offline stores.

Zhang Jindong proposed a breakthrough in the regional operation mode of localization linkage.

In recent years, Suning's pformation of the Internet is mainly at the headquarters level. In 2015, 60 major areas at home and abroad will be featured in local investment, cloud store landing, channel sinking, membership expansion and so on, which should reflect the pformation characteristics of the Internet in the large area, which also includes rural electricity providers, self lifting cabinets, and garrisoning schools.

In terms of marketing, Zhang Jindong advocated a breakthrough in socialized interactive marketing mode, combined with the characteristics of two-way dissemination of the Internet, and made marketing activities happen.

The deep pformation of operation mode directly brings about the change of enterprise organization and management.

"Whether it is traditional appliances, 3C, or mother, baby, supermarket, clothing, or logistics, finance, data derivative business departments, we must vigorously promote system specialization and departmental corporatization operation, so that the internal professional system can face the external industry market from top to bottom, and enhance the vertical competitiveness of the industry."

This is an important attempt to specializes in the suing department.

In addition, we should change the original long link management, achieve level flattening, be responsible for the internal propulsion, be responsible for the implementation of the first question, improve the quality of decision-making and speed up the efficiency of decision-making.

In addition, the organization is flexible, promoting task oriented, project oriented organizational design, encouraging internal and external collaboration, cross boundary portfolio, small team and micro innovation.

In fact, Zhang Jindong's thought has gone far in Suning's pformation.

Insiders pointed out that if Zhang Jindong's thought can be fully understood and implemented by the entire company, Suning's ability to accelerate will be faster and faster.

However, for the understanding and execution of the team, Zhang Jindong seems to be very tolerant: "Suning around the process of Internet pformation, from the ideological unification to the organizational process, and ultimately to the execution of the team, there will be some repetition in this process. But as long as we form this trend, we will form a hundred schools of thought contending and the development effect of letting a hundred flowers bloom."

We allow trial and error in the development process. This process is very painful. The 6 year is just beginning and the road ahead is still long. "