Three Big Traditional Market Share Drops

According to the EU customs statistics, in 2014 1~11 months, the EU imported $125 billion 700 million from the global textile and apparel industry, an increase of 8.9%.

The EU has imported $47 billion 510 million of textile and apparel products from China, an increase of 7.4%, lower than the average growth rate, and imports of textiles and clothing from ASEAN 11 billion 210 million US dollars, an increase of 13.4%.

China's textile and apparel market share in the EU was 37.8%, down 0.5 percentage points from the same period last year, and the ASEAN market share was 8.9%, an increase of 0.3 percentage points over the same period last year.

Turkey and Bangladesh accounted for 13.4% and 11.2% respectively.

According to us customs statistics, in 2014 1~11 months, the United States imported textiles and clothing from the world for 108 billion 560 million US dollars, an increase of 2.9%.

Among them, imports from China

41 billion 580 million US dollars, an increase of 1.5%; imports from ASEAN 20 billion 790 million US dollars, an increase of 4%.

The share of Chinese products in the US market is 38.3%, down 0.5 percentage points from the same period in 2013.

ASEAN's share in the US market was 19.2%, an increase of 0.2 percentage points over the same period in 2013.

According to Japanese customs statistics, in 2014, the annual total of Japan

40 billion 130 million dollars, down 5.5%.

Among them, imports from China amounted to 27 billion 40 million US dollars, a decrease of 10.5%, a decline of over average, and an increase of 11.3% from ASEAN's imports of 7 billion 380 million, mainly from Vietnam and Indonesia.

China in

The share continued to be eroded by ASEAN. China's share fell for the first time in 70%, accounting for only 67.4%, down 3.7 percentage points from 2013, while ASEAN's share rose to 18.4% in the same period, a 3.8 percentage point higher than that in 2013.

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Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, pointed out that last year, many traditional retail enterprises have already learned the power of the electricity supplier, and realized the importance of combining with the electricity supplier.

In Guangdong, modern department stores, Guang Bai Department stores and Guangzhou friendship have made various attempts in touch networks. Some small cooperation between traditional department stores and electric providers has also tasted the sweetness, and finally changed their consciousness, knowing that the electricity supplier is a good thing, not an enemy.

In fact, McKinsey's latest China digital consumer survey 2015 also shows that consumers have been very popular and will continue to develop online and offline (O2O).

The survey shows that 71% of Chinese digital consumers are already using O2O services, of which 97% of consumers say they will continue to use O2O services or even increase their usage frequency in the next 6 months.

Nearly 1/3 of consumers who have not yet used O2O services say they are willing to try in the next 6 months.

At the same time, Chinese consumers' expectations for O2O have also become clearer: for goods and commodities, 72% of consumers hope that O2O can provide online shopping for offline returns, and 56% of them want to place orders online and offline.

In this regard, Huang Wenjie said that in 2015, the traditional department store industry should be more closely integrated with the electricity supplier. With the two sides approaching and merging gradually, the advantages of both sides can also be brought into full play. At the same time, through effective integration, this advantage will gradually appear, and the traditional department stores will gradually get out of these difficulties in the process of combining with the electricity supplier.