Details Of Clothing Store Location Are Easy To Ignore
When choosing a location for a clothing store, the entrepreneur should analyze the terrain characteristics in a holistic way, that is to set up a shop with a high visibility location, so that shops can be placed on the street as far as possible, and as far as possible, the location of two or three facing street junctions can enhance the visibility, and more outlets can be set up.
Some large public places face higher visibility.
clothing
Shop location has many details, of which shop orientation can not be ignored. For example, the storefronts facing the West are too sunny in summer, and the storefronts facing the north are vulnerable to the north wind in winter. These are all problems that should be considered when choosing a site.
Store future
benefit
The assessment can not be ignored. The benefit assessment can be combined with the inspection of many data, such as the number of people in front of the store, the proportion of customers who can enter the shop, and the purchasing power of the lot by calculating the number of customers, so that the entrepreneur can have a good idea of the future operation.
Only through the whole and
details
In many aspects, the location of the entrepreneur will not be wrong. There will be no ups and downs in the future.
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To choose a store, we should first understand the concept of "business circle".
Business circle refers to the coverage of the attraction of customers in certain commercial areas, which is the geographical scope of the customers who maintain certain sales volume.
Due to the influence of consumption habits, market traditions, pportation and other factors, specific market areas often form a specific business circle.
In the selection of business circle, in order to adapt to the flow of population and facilitate the shopping of customers, under the guidance of the principle of expanding sales, the vast majority of endpoints choose the location of shops in the downtown areas, the urban arteries and pportation hub of the stream of people, the vicinity of the urban residential areas, and the shopping areas in the suburbs, such as traffic arteries, villages and residential areas.
This is mainly in the most prosperous area of the city center. The main street throughout the city is crowded with many famous department stores and professional shops.
For clothing industry, it must be in crowded places, which is the best choice.
This is the commercial street and the stream of people in big cities.
During holidays and commuting hours, the flow of people is like tide. The location of the store is chosen to facilitate people to go shopping.
As a clothing store, people who buy clothes are bought in their leisure time and will not buy them at work. Therefore, generally speaking, these places are not suitable for clothing stores.
The customers of the commercial streets in urban residential areas are mainly nearby residents. Shops are set up at these locations to facilitate the purchase of nearby residents.
The commercial center in the fringe area is usually located near the important railway station, and is small in scale.
For small clothing stores, it is also suitable for urban residential areas, which is conducive to meeting the needs of consumers.
For general clothing, buyers buy for convenience.
With the increasingly crowded urban streets, parking difficulties and serious environmental pollution, along with the development of the private cars, the residents in some cities move to the suburbs to form a suburban residential area. In order to meet the shopping needs of the suburban residents, many shops are located near the suburbs, forming a suburban shopping center.
People who can live in the suburbs are generally the upper middle class of society.
If it is a general dress, business may not be good.
However, because many residents have private cars, most people want to buy clothing items and go to the downtown business district.
Therefore, the central business district of the city is the best choice.
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