Clothing Store "Sea Election" Site Should Also Be Tailored.

Most people choose to shop in the designated area. In fact, they also need to conduct "sea election" to find shops, so that there will be more choices and more business opportunities. Take Chancheng as an example, there are newspaper advertisements, shopping malls, housing intermediaries, the Internet and many other platforms.

It is understood that there is a "28 rule" in the shops market, that is, the shops that rent information openly account for only 20% of the total, while 80% of them are concealed transactions in private transfers. Therefore, we must open up channels for the shops and manage them together.

It is not terrible to compete with competitors in the same industry. On the contrary, this is the best way to win the target customers. "Goods ratio three" is the shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumer groups, do not worry about fierce competition, and related shops gather helps to raise the attention of the same target consumers. Identify accurately industry The market positioning can greatly increase the return on investment, such as "digital Street", "clothing street" and "decoration material Street" of goldfish street. market positioning It can get twice the result with half the effort.

It should be noted that the selection of professional markets or shopping malls should carefully examine these markets and shopping malls. Administration Factors such as level, size and local influence should be carefully settled on smaller scale, shorter opening time and poor management level.

Small shops are becoming more and more popular among small and medium-sized investors because of their low total price. However, the smaller the investment is, the easier it is to get high returns. For small investors, investment shops should be considered in many ways. "Group rent" is an economical and effective way of investment.

All along, more than a dozen square meters of small shops are very sought after, rents have risen, and 100~200 square meters of large shops because of the high price and falling. Under such circumstances, it is suggested that a few entrepreneurs take a large group of shops on the basis of group renting, and then divide them, or find out the sub leasing objects through intermediary companies.

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No matter what the psychological feeling of price or beauty is, it is known after comparison. Therefore, the shoes and garments that are mainly pushed should be compared and sold. When customers choose the items to be sold, they will put the products with high quality and high price next to them, so that customers can compare them with themselves. For example, selling silk fabrics, putting silk fabrics on the next side, and telling the customers how to distinguish that feeling is completely different from the feeling after wearing. Even if the price is higher, people are willing to spend more money on it.

If the shop location is not on the busy street, people who pass by do not have the need to purchase shoes and clothing, then the store's product placement is very important. The door can be hung with exaggerated unique collocation, the purpose is to attract people to see. The brand breaks the code, the shopping mall monopoly draws off the cabinet and so on the mark to be able to awaken to hang out. In short, as long as we can attract customers to the store, we can try it.

Shopkeepers should know something about shoes and clothing knowledge and collocation knowledge, such as clothing, and tell them how to distinguish clothing, fabric, dyeing, accessories, the difference between good clothes and bad clothes, and how to match them. The more customers know about clothes, the more willing they are to buy your clothes.

A large number of low-priced goods can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are always one or two natural leaders in a group of people. Their words are especially influential, so they should stimulate their speeches more. Once they are enthusiastic and commenting on this is a real brand, those who are reasonably priced and know the goods will speed up the judgement of the people around them. For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also sell you a lot.