Channel Sink Sword Means Rural Electric Business

"I used to compare Suning's pformation to build a building, and the rough room that played the foundation and frame was likely to feel rough, but once the decoration is finished, it will be pleasing to the eye."

Zhang Jindong's appreciation of pleasure has appeared in 2014. This year is the strategic implementation year of Suning's Internet pformation, and it is also a year of the pformation of Suning Internet.

"The change of Suning in 2014 is not the result of" Duang ". It is the result of years of pformation. It is very popular to use this two sessions to say that Suning's pformation to the Internet is very" capricious ".

Zhang Jindong describes the change of Suning with humorous Internet catchwords.

These changes will enable Suning to enter the straight line acceleration process in 2015.

5 years ago,

Always talking about the color change of the electricity supplier, it seems that the development of the electric business means the competition and replacement of the traditional enterprises. The Internet seems to be antagonistic to the traditional enterprises.

The development of mobile Internet has created an opportunity for the integration of traditional enterprises and the Internet.

In the past two years, traditional enterprises have offered to embrace the Internet. Suning has gone a long way on this road. Zhang Jindong's ideas on Suning's development are more and more clear.

Earlier, Suning once proposed to do Amazon + WAL-MART, and in the face of the media, Zhang Jindong said Suning O2O's development model has been far ahead of WAL-MART. For Suning, including Chinese enterprises, it should not follow the past goals, it should have broader goals, from products, services to finance, and so on, to become an omni-directional enterprise.

Zhang Jindong emphasized that for the traditional enterprises, the Internet is a tool.

Over the past 5 years, Suning's pformation experience has been summed up in 8 words: one body, two wings, three clouds and four ends.

The so-called "integration" is to stick to the essence of retail.

No matter how the retail format changes and how the channel changes, Suning always adheres to the retail nature of customer service and commodity management, and makes full use of new tools such as the Internet, the Internet of things, cloud computing, innovating the business mode and customer service mode, and realizing technology retail and intelligent services.

The two wings are the two open platforms under the online and offline industry.

Online is the Su Ningyun platform to open the front and back resources of enterprises to the whole society.

The positive interaction between products and quality flow, the line of sunning cloud store, which is fully open around the local life, integrates display, experience, service, drainage and sales to create a space for urban life and customer service.

"Three clouds" is about the retail nature of the retail enterprise, the "commodity, information and capital" of the three core resources to socialized and marketed, to establish a logistics cloud, data cloud and financial cloud which is open to suppliers and consumers and social partners.

Zhang Jindong pointed out that enterprise resource cloud is not only a breakthrough in concept, but also a breakthrough in technology, and a breakthrough in business mode and profit mode.

The "four terminal" is around the online and offline platform of the two wings, because of the time, because of the people, integration layout POS terminal, PC terminal, mobile terminal, TV terminal.

This is equivalent to opening the Internet stores in shopping malls, residential areas, office buildings, to customers' offices, homes and pockets, in the hands of sales, customer service and logistics personnel.

Zhang Jindong pointed out that the essence of Internet thinking lies in openness and sharing.

The resources of enterprises are unlimited because of their openness, and the value of enterprises is increased by sharing.

Zhang Jindong said that as a typical case of traditional enterprise pformation, Suning is also willing to share the experience of successful pformation to social and traditional enterprises, and is also doing so.

With the first and second tier cities

Saturation of permeability, rural electric business will become the blue ocean of future electricity supplier development. Since last year, major electric providers have been sinking channels to promote business in low level cities and rural markets.

From the perspective of national policy, it is also a good thing.

In 2015, Central Document No. 1 again focused on "three rural issues". The document clearly stated that "support e-commerce, logistics, commerce, finance and other enterprises to participate in the construction of e-commerce platform, and develop e-commerce integrated demonstration in rural areas".

Zhang Jindong believes that the development of rural electricity providers, while developing the potential of rural consumption, is more important through the platform of e-commerce, grafting all kinds of resources to serve rural areas, helping agricultural products achieve efficient circulation and raising the level of rural incomes.

The development of rural electric business is becoming an important support for promoting the standardization of agricultural products, promoting agricultural modernization, helping farm products to enter the city and serving agriculture, rural areas and farmers.

Rural electric business is the future direction of development, but because of the long supply chain chain, coupled with the problem of fresh agricultural pport, the rural electricity supplier is very complicated in the supply chain.

Sun Weimin, vice chairman of Suning cloud business, pointed out that the rural electricity suppliers are divided into two parts, positive and negative, which are the industrial products going to the countryside.

In the era of mobile Internet, the rural consumer group touches the net more easily, but in the process of industrial products going to the countryside, the logistics below the town is highly dispersed, and it is difficult to form scale benefit.

In view of the rural market, this year, Suning has set up shop and service stations in three level market, including some township markets, and more service stations are Suning's logistics and after-sale layout, forming a certain scale benefit at the township level.

For those towns that have developed into industrial clusters, Suning began to set up some purchasing bases for rural businesses.

"For agricultural products to enter the city part, the most complex is the production of family based units. Next, Suning hopes to further promote the use of township level outlets to further enter the village, forming a positive reverse logistics at the village level."

Sun Weimin pointed out that agricultural products need standardization, and hope that through intermediaries, local agricultural products will be certified according to local conditions. Once done, Suning's platform enterprises can set foot in it.

The biggest bottleneck of rural electric business lies in the fact that the basic cost of logistics is too high, including the packaging and preservation of products, and even the cold chain pportation. The price of agricultural products can not be effectively promoted in a short period of time, and the development of enterprises will be under some pressure.

This year's two sessions, Zhang Jindong's 6 proposals are around the electricity supplier industry.

In the proposal to encourage the electricity supplier to go to the countryside and promote the circulation system of agricultural products, Zhang Jindong put forward 4 specific proposals: first, speed up the standardization of agricultural products; construct the system of standardizing the standardization of agricultural products; standardize the "forced" mode of small peasant production to modernization; second, integrate the construction of agricultural products logistics into the national major project plan, and speed up the project by giving enterprises policy support; third, encourage domestic electric business enterprises to build a platform for the countryside, use the channel and network advantages of the electricity supplier, and drain the agricultural product resources on the line, and open up the circulation channels for the agricultural products to enter the city; fourth, support the enterprises to build a modern agricultural production base, and promote the upgrading of the modern agricultural industry.