Amazon'S Entry Into Tmall Affects Cross-Border Electricity Providers

Some friends will be surprised at the two sides' cooperation. Now that they have already worked together, why not the whole category but only the direct import business? It is not surprising that tiger is considered an important point of this cooperation. The initial cooperation with cross border trade is very beneficial to both sides.

Ali last year's double eleven officially launched cross-border electricity business, the key countries and regions of the representative goods can be bought in Tmall.

But iron elder brother thinks that Tmall's cross-border has just started for several months, and the whole ecosystem is not perfect.

For example, now Tmall international products are basically entering the territory through the sea Amoy form, and most of the products will last for half a month.

And the direct import business is to import goods to the domestic market first, the user order is shipped in the domestic warehouse, users do not need to submit the purchase of the necessary identity card information, with the characteristics of fast and convenient.

However, because of the problem of inventory cost, the import direct production is often concentrated in the hot products such as food and mother to baby.

As a result, Amazon's entry will improve the ecology of Ali's cross-border electricity supplier, and form a pattern of just needed goods to go Amazon.

For the profit of this cooperation, iron brother thinks that each side has their own expected interests and no size.

Tmall's presence has not only enriched commodity categories, but also brought about new models.

Because the import direct mining mode has higher requirements for the operation capability of enterprises, there are few enterprises that can afford large scale direct import in Tmall's shipping platform. Therefore, Amazon's entry into Tmall is a good news for Tmall.

More importantly, Tmall cross-border electric business has just started, the team is not very experienced in this experience, through cooperation with the old cross-border e-commerce platform to learn the Amazon's global supply chain management mode, this is the most valuable asset.

Amazon has gained the most important traffic and users.

Although Amazon has been working in China for a long time, its market share has not been greatly improved due to cultural differences.

This cooperation with Tmall will be able to quickly pform Tmall users into the first batch of experienced users of Amazon brand, which is undoubtedly what Amazon needs most at the moment.

What is more profound is that after years of operation, Tmall has precipitated China's largest.

If Amazon can use user data to analyze and study the preferences of Chinese consumers, it is very necessary for Amazon, which has been confused in the process of Chinese pformation.

It is not difficult to see that the bilateral cooperation is a win-win cooperation. Ali accelerated the process of internationalization, and Amazon accelerated the process of Sinicization.

Tie Ge believes that the Amazon settled in Tmall for cross-border.

The field has a huge impact. Some sea scouring websites may be destroyed.

The reason why Hai Tao's vertical website can be very hot in front of the strong Tmall is mainly because the vast volume of goods that Tmall has made has made it difficult for Tmall to complete its investment work in a short time. On the one hand, Tmall is looking for businesses to enter. On the one hand, it must strictly examine its qualifications.

Once Amazon is settled, the products of mother and baby, food, toys and kitchenware can be enriched immediately, and Amazon's strong brand endorsement has greatly increased the brand of Tmall.

While Tmall can concentrate on developing and attracting other non rigid commodities and accelerating the process of commodity richness.

For some time,

The goods of cross border electricity suppliers are very rich, and there are no difference between them. And because of the brand advantage of Tmall, users will naturally abandon the website.

So far, Hai Tao's website has completed its historical mission.

In fact, it is a bit surprised for this cooperation. After all, it is still very difficult for this level of enterprise to merge. The cooperation between the two sides started from 2013, and now it has been almost two and a half years.

And the impact on the entire Chinese electricity supplier ecosystem is enormous. If Dangdang, Gome, and customers are settled in Tmall for the purpose of traffic, they may extend from simple traffic cooperation to electricity supplier ecological cooperation in the future.

Jingdong will also enter Tmall someday.