South Korea'S Clothing Homes Enter The Fashion Market For The Middle-Aged And The Elderly.

"Girls' clothing, less clothing, and lady's clothing market are all the most competitive places for businesses."

Ye Fang said this is the biggest cake in the clothing market.

But in terms of development trend, the potential of fashion clothing for middle and old age is very huge.

Figures show that 42.8% of the urban elderly in China now have deposits.

With the increasing pension of the elderly, the elderly will increase their deposits.

It is estimated that by 2020, the total amount of pensions of the elderly in China will reach 28145 billion yuan, and by 2030, it will increase to 73219 billion yuan.

Correspondingly, consumption power.

According to statistics, it is estimated that the purchasing power of the elderly in China will rise to 4112 US dollars from 1620 US dollars in ten years ago.

"People of every age group have their own unique beauty and have the right to fashion."

Ye Fang said that the living standards of Chinese people are still rising and fashion awareness is constantly strengthening.

This is what the clothing industry often says is "granary and real fashion".

In her data system, the market share of fashion clothing for middle age and elderly can reach trillion yuan soon.

Under such a situation, it is known as "

"Korea's clothes house quickly reacted and offered the brand" Di kuina ", and entered the fashion market of middle and old age in a high-profile manner.

Yes

The founder, CEO Zhao Ying Guang, is the social responsibility of the Korean clothing house as the clothing electricity supplier. It is also an important part of the Korean brand's multi brand strategy.

In Korea's clothes house.

There are two development paths.

First, cross cutting is subdivision, such as men's wear, women's wear, children's wear, and so on, which is the current mode of Han Du. Vertical cutting is based on the positioning of the consumer market, low-end, high-end, high-end.

In Zhao Yingguang's view, Han Du Yi house has built a healthy system suitable for multi brand construction through the "single product whole operation system" centered on the product group. The system has a strong desire and ability from bottom to top, and a top-down guidance and support system. This system is very suitable for the small and beautiful fashion brands in the Internet age.

Under this background, the di kuina brand, positioned as "fashionable dress for the elderly", came into being.

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"It is not the unique strategy of Martha's department to launch a broader low-level market, but how to quickly catch up with it after several years of layout has remained one of the challenges that the company needs to solve."

In the fast fashion world, the tragedies of "a few joys and sorrows" are being staged.

Several days ago, H&M group announced that it planned to open 400 stores in the US and China based global market in 2015, and extended the product category to the positive actions of make-up, body care and hair care products. The days of Marks apparel & Spencer, a clothing retailer from Britain, were not so easy.

In March 2nd, Martha group confirmed to the twenty-first Century economic report on its progress in the implementation of its strategic plan in China. The company plans to close five stores in the Shanghai area (Shanghai Wanda store, Changzhou Wanda shop, Changzhou wyue Plaza store, Wuxi Wanda shop, Jiangyin Wanda shop) by August 2015, and complete the renovation of the Shanghai Shanghai Nanjing West Road flagship store in autumn this year, in March 2nd.

According to the new Greater China investment strategy of Martha's Department, the resource structure of Shanghai headquarters will be re evaluated to ensure that the store structure is consistent with the company's strategic development plan.

While working hard to explore the channel of e-commerce, the company is also looking for potential partners to focus on long-term development with a view to jointly promoting China's business growth.

The move has been interpreted by the outside world as an omen for many times when Marsha is willing to sell Greater China business.

"In 2013, China has jumped to the second largest apparel market in the world. Fast fashion is becoming the absolute main force of clothing sales in the second tier market.

The bigger the cake does not mean that the business of all participants will become more prosperous. The concept of design and development has been far away from China's Marsha general merchandise dilemma, which is a typical example.

Clothing industry veteran told reporters.