George White: School Uniform Industry Or New Profit Growth Point
According to reports, the conference was shared by George White, chairman of Mr. Chi Fang, and Mr. Zhang Xiong, the head of George White school uniform, who shared the overall strategic plan of George White school service, including brand positioning, market strategy, and from partnership to shareholder.
The publication on the one hand opened the field of George's white school uniform.
At the press conference, George White presented five school uniform design themes, including "Ivy", "Harold", "human day April", "mantle Pavilion" and "origin symbiosis", explaining the design concept of the new school uniform in China.
At the same time, George White released the concept of "shaping ladies and gentlemen", "new standard of school uniform design" and "culture of service", which made clear the goal of the sustainable development of school uniform career and the vision of promoting the change of school uniform in China.
On the other hand, it shows the innovation and pioneering spirit of George White in the field of management.
Because of the press conference, George White said publicly that he would seek partners who are like-minded and have the same idea as the first partner of George White school uniform.
After the meeting, many guests expressed their willingness to jointly create the first brand of Chinese school uniform with George White, and paid the partnership intention. The number of partners eventually exceeded the expectation.
This means that George White introduced the cooperative system in the field of school uniforms.
The establishment of the partnership system is of great significance to the development of the company, because it marks the comprehensive upgrading of the company management system from professional managers to business partners.
Through the partnership system, the company introduces the school uniform project partners, helps to improve team stability, and under this incentive mechanism, the team will play a greater entrepreneurial enthusiasm and create greater value space for the company.
Accordingly, the industry pointed out that the company expanded
School uniform area
The probability of success is great.
After all, the company introduced the cooperative system and introduced a new and effective incentive mechanism, which is conducive to the formation of concerted efforts to expand the work style of school uniforms.
Moreover, there are many opportunities for the development of school uniforms.
First, the school uniform industry is very broad.
A few days ago, Cai Zhitao, deputy director of the Education Bureau of Zijin County in Heyuan, Guangdong, was forced to monopolize the county's school uniform for 8 years.
The focus of this information is not only on corruption, but also on the industrial investors, showing a broad market space for the school uniform industry.
According to media reports, "the price of the local school uniform is at most 30 yuan for summer wear and 50 yuan for winter clothing. The county has about 109 thousand students, the total annual income of school uniforms is about 34 million yuan, minus the cost of about 16 million yuan, and it can earn about 18 million yuan."
Two, our country has stepped up.
School uniform
The reorganization of industry will help regular factories to expand industrial dividends.
With the deepening of anti-corruption, the pparency of public bidding for school uniforms has also increased rapidly, which is conducive to the successful bidding of large manufacturers in the bidding process.
At the same time, small and medium manufacturers often consider the cost and other factors, and the quality of production is lower than the national standard.
It is reported that the students' school uniforms produced by Shanghai Ou Xia Fashion Co., Ltd. contain toxic amine carcinogens. After the exposure of the toxic school uniform incident, parents worried all over the country, which caused the attention of the decision-making departments and increased their school uniforms.
industry chain
Rectification.
Such consolidation will surely provide a new growth opportunity for large producers with strong production efficiency and product quality, especially for listed companies.
Therefore, George White actively expands the field of school uniform industry, which means that the company will have new growth points.
It is worth noting that the company's existing professional clothing custom business has maintained a steady development trend.
According to the performance bulletin published recently, in 2014, the company achieved a total revenue of 658 million 471 thousand and 300 yuan, an increase of 13.11% over the same period last year, and a net profit of 81 million 757 thousand and 500 yuan, an increase of 24.88% over the same period last year.
The main reason for the performance change is the company's focus on the garment industry, and has intensified the market development. The company's brand awareness and reputation have been improved.
Moreover, the growth trend of the existing main business is still expected to continue, because the number of professional clothing enterprises is large, the scale is small, and the operation is extensive. According to statistics, the proportion of small and medium enterprises in China's professional wear industry accounts for 80% of the whole industry, and the small enterprises below 100 percent occupy 70% of the total industry.
However, with the increasing demand of the professional dress, branding will be a trend in the development of professional wear. This will provide a growth opportunity for the development of George White with brand advantage.
This shows that the company has sustained high growth genes.
Not only is the development trend of the existing professional clothing customization business good, but also because the company has expanded the new development field of school uniform.
Therefore, the current price earnings ratio of less than 30 times, the future compound growth rate is expected to reach more than 30% of George White, the current stock price is indeed underestimated.
Therefore, expanding the new field of school uniform will become a powerful driving force for the acceleration of stock price in the two tier market of the company.
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