How Do You Put Shoes In Store To Attract Your Attention?

On the shopping mall in Tokyo, the Japanese architect Ito Toyo (Toyo Ito) was Italy footwear and accessories in 2004.

Tod 's designed a 7 - storey tree - lined building standing between the Prada flagship store and Dior shop.

Diego Della Valle, President of Tod s, wants to give the brand a unique sense of identity from the building. Now he has invited the Japanese red design team, Nendo, to display furniture for its interior design space.

The task of the Nendo design studio is to display furniture for the lobby of the 6 floor of the Tod 's watch road building, which is a set of modular furnishings for the display of Tod' s shoes.

"We have designed framed furniture for this purpose, which is easy to relate to the external lines of the building, just like a vibrant skyline formed by densely packed buildings of various shapes and sizes," Nendo said.

"We use the light reflected from the mirror to reflect the external landscape into the indoor hall, which is more vivid."

Of course, in addition to showing Tod 's

Outside the product, the 6 floor hall is also a multi-functional space, such as holding press conferences, exhibitions, celebrations and so on. This series of modular furniture designed by Nendo team can also be arranged on different occasions. If you do not need to use it, you can compress it tightly and make room for more space.

In addition, Nendo has designed a pparent acrylic ceiling panel for the 6 halls hall, which can be easily replaced by other materials and colors to ensure that this flexible processing can match different occasions and functions to suit future activities or exhibitions.

As luck would have it, at the beginning of this month, Nendo was another house.

The GoerTek Camper retail space, which is designed by the brand, has just appeared. It uses a series of sturdy paper columns to display shoes.

Under the shoes of each booth, LED lights are concealed and diffuse light is emitted to further enhance the three-dimensional sense and light characteristics of Camper shoes.