Semir Fabric 50 Billion Terminal Sales Structure Chess Game

Qiu Guang and he said: first, do the best and the best casual wear; do strong and big children's clothing, pform from children's clothing providers to children's industrial comprehensive service providers.

Among them, the main initiatives include improving product cost performance, improving existing supply chains, upgrading existing business channels, achieving the best products, making the most accurate brand positioning, and preventing brand aging.

Two, vigorously promote e-commerce.

By 2018, the electricity supplier sector will achieve a goal of reconstructing Semir.

In the future, the contribution of the electricity supplier mainly comes from two aspects. First, the online sale under the traditional offline inventory, broken color and broken specification products.

At present, the 1 billion sales scale of Semir electricity supplier is mainly contributed.

Second, expand its own e-commerce platform, based on the current "brother to buy" platform, we plan to build a comprehensive e-commerce platform for children's brands.

Three, develop O2O's traditional business mode.

Qiu Guang and O2O consider it a systematic and difficult project.

Semir apparel truly achieves online and offline products and prices. It can overcome communication, achieve interaction between online and offline, and give O2O a good space and experience.

"Why is it difficult? From my point of view, there are two main factors. First, from the experience of developed countries, they have been developing e-commerce for so many years, but which brand is really O2O?

We do not see such benchmarking enterprises, especially in the

Plate.

This shows that this work is very arduous and very difficult.

At the same time, based on Semir's current mode.

We have more than 7000 stores in the country, and over 90% channels are agents.

How to balance the interests of your online sales and offline clients is a tough topic. "

Four, moderate pluralism.

In addition to the children's industry, Qiu Guang and

It can also borrow capital platform and give full play to capital advantage.

"Semir is now in such a good financial position, it can also produce greater benefits.

Therefore, we have some layout for other areas, such as medical and health development.

Five, develop multi brand formats.

Qiu Guang and he believe that Semir and Barbara are the leading market players in terms of a single brand, and the market share is relatively large.

But overall, last year, the market in the two main areas is only about 18000000000 yuan of terminal sales. If we want to reach 50 billion yuan in 2018, we need to cultivate new brands.

The expansion of children's industry and the development of multiple brands can also create a Semir.