The New Start Of Fashion "Han Feng" Blowing Into The Weaving Children'S Clothing City

Han Feng blows into weaving children's clothing City

1 days to help you go through 1.2 000 children's wear factories.

200 Korean children's clothing enterprises will be stationed. Their selling point is "tide".

Jiang Minghai, a 31 year old Korean man, says he can't remember how many years he has been in China.

He opened an online shopping mall for Korean children's clothing in Shanghai, where more than 900 Korean businesses have been registered.

One end is a Chinese customer, one end is the Korean local children's clothing brand, he constructs is the middle retail paction platform.

Last month, he signed the contract from Shanghai, a small town of 350 thousand in Zhejiang, the town of "weaving". He plans to introduce at least 400 Korean companies in the "Chinese children's clothing city" which has nearly 20 years of children's clothing history, and set up a "Korean Pavilion", this time to build a wholesale platform for Korean children's clothing.

1.2 thousands of children's clothing enterprises

"Do children's clothing in weaving, have never heard of loss!"

Wan Jiali, general manager of new China children's wear city in Zhili, told reporters that although he came here for more than half a year, he was full of affection for this place.

People familiar with Wan Jia Li know that he used to be the general manager of the clothing market in Sijiqing, Hangzhou, and the town of Zhili town hopes to bring about new changes in the junior children's clothing market through his rich experience.

Zhili children's clothing city is located in Zhili Town, east of Huzhou. 20 years ago, it was a quiet and comfortable town in the water town.

20 years later, there are 1.2 children's clothing companies.

In the beginning, weaving made clothes for people from foreign garment factories.

After more than 10 years of development, you can find that almost every household has a small workshop.

In the street of Zhili, the reporter saw that many shopkeepers packaged the clothes they made directly and placed them at the door of the shop; all kinds of billboards for children's clothing were everywhere, dazzling.

"The first floor is storefront, the two or three floor is used as workshop, the four floor is sleeping.

Every household is the same. It's a market without walls. "

Wan Jiali said he saw that the market was changing. "It was all primary processing. There were no special children's clothing brands. Although they all made money, they didn't earn much.

Recently, there are several influential brands of children's wear.

For example, King Tong king and sesame are open, and so on, local brand awareness is strengthening.

"In 2009, the production volume of children's clothing industry in Zhili town was stable at 450 million, sales revenue exceeded 20 billion yuan, and the national market share exceeded 30%."

At present, the scattered children's clothing market is brewing pformation.

2 billion 500 million yuan to build children's clothing new "city"

"Last year started the Zhili China children's wear city, a total investment of 2 billion 500 million yuan, the first phase of next month will be opened."

The staff of the Propaganda Department of Zhili town government said that Zhili children's wear city will become a professional children's wear market with an area of 600 mu.

"We hope to attract merchants to a specialized market."

Unlike other professional markets, the South Korean Pavilion is first built in Zhili China children's wear city, which is specially designed for Korean local businessmen to come to China to build sales and display platforms.

And this plan has been brewing for several years.

"I started a Korean brand children's wear city in 2006. I didn't know if I could make it. This is my first attempt."

Wan Jiali said, "in recent years, the influence of the Korean wave has been great. Their children's clothing industry is more advanced than ours, and the style update is very fast, and it is most close to the Chinese aesthetic and consumption habits.

If South Korea's children's clothing can't get in, how can it be called an international children's clothing city?

By chance, Jiang Minghai and WAN Jiali approached.

A week after I went to weaving, I heard that the project was signed, and I signed the contract immediately.

Now 13360 square meters are exclusively for Korean Pavilion, and I will be responsible for investment promotion.

Jiang Minghai has been involved in baby products before, and this market is what he has been looking for.

When reporters contacted Jiang Minghai, he was investing in Seoul.

He told reporters that the biggest selling point of Korean children's clothing industry is style.

"South Korea's children's wear is also forced to come out. We can produce tens of thousands of pieces of clothing in China because there are many people and the market is too big.

The South Korean population is only tens of millions, and hundreds of pieces of clothing are saturated in China, so they must win the market by constantly updating their styles.

Wan Jia Li analysis.

But Jiang Minghai's interest is still a huge consumer market for Chinese children's clothing.

"South Korea's largest South Gate children's clothing market in Seoul, 70% of the export volume is consumed by the Chinese, which is very scary."

"Although Korean children's clothing is sold in China, the price is usually three to five times higher or higher than that of local clothing, but I believe in the Chinese people's spending power."

Jiang Minghai has signed 200 Korean children's clothing businesses, and he will soon sign 400 merchants.

Introduction of "Hanfeng"

Is to hatch the local Gold Phoenix.

Zhang Lianzhong is the president of Zhili chamber of Commerce. His Yihua clothing has four brands, with annual sales of around 200 million yuan.

Zhang Lianzhong rented 800 square meters of storefront in the new Zhili children's wear city.

"400 square meters are mainly to show my four brands, and 400 square meters. I have introduced several children's clothing brands in Shanghai, Guangzhou."

He said that the professional market, on the one hand, can display its brand, and it can also draw business opportunities from the platform.

"Before people came to Zhili children's clothing city, they rushed to weaving.

Now 50% of the merchants in Zhili are out of town, including Hunan, Shanghai, Guangzhou and so on. They have become commercial clusters. People are rushing to the children's clothing all over the country.

"If we want to develop in the East China market, the professional market of Zhili will be the first choice," Mr. Wang told the reporter.

Wan Jiali disclosed that the current market, in addition to the first stage works to build boutique children's clothing wholesale trading and brand exhibition area, there are two phase of the fabric market, the three phase of the hotel business exhibition logistics project development.

As a result, the whole industry chain will be integrated.

The opening of the Korean Pavilion made many local children's clothing enterprises very happy. Zhang Lianzhong said he would go to Korea for at least 4 times a year, bring home the new season's money and catch some popular trends. Now it can be seen at home.

And 1.2 years ago, only one year to finish reading the weaving room of the clothing enterprises, now in the children's clothing city will be able to finish one day.

"I think the children's clothing city in Korea attracted the golden phoenix of South Korea, eventually to hatch the local Golden Phoenix."

Zhu Xingen, general manager of Jin Tong Wang's children's clothing, said that this has promoted and promoted the children's clothing industry in the original design link.