Post 80S Internet Life Will Promote The Development Of Children'S Clothing E-Commerce

If the 2009 economic crisis has made clothing e-commerce, then 2010 will be the stage of the development of clothing e-commerce.

The same is true of e-commerce in children's clothing industry. When I talked with Mr. Mcglaughlin, who was in charge of children's clothing business in the past few days, when he talked about the development of e-commerce for children's clothing in 2010, the answer was that if the children's clothing e-commerce had not yet reached development in the previous two years, the time for the development of e-commerce for children's clothing has arrived this year.

Electronic commerce for children's clothing is likely to have the most influential e-commerce enterprise after 2010.

Children's clothing has become a new growth point for e-commerce enterprises.

As far as the current situation of children's clothing e-commerce is concerned, there hasn't been a leading enterprise that can be called children's clothing e-commerce.

Because children's clothing is not the most profitable category in the entire garment industry, even when e-commerce is in full swing, children's clothing e-commerce is still at a low temperature.

In the electronic commerce industry, VANCL, which is widely regarded as a clear idea of e-commerce, began to set foot in children's clothing in 2009, but it also failed to make the main push business.

According to the recent VANCL's practice of using children's clothing as an advertisement promotion page, it is certain that the recommendation of children's clothing will be strengthened in VANCL2010.

In the interview process, children's clothing e-commerce started earlier than the IGOBB shopping mall, which has entered the four year since it entered the children's clothing e-commerce business in 2006.

Also experienced from the initial setbacks to the profit of the end of 2009, can be seen as the epitome of children's clothing e-commerce development.

But IGOBB loves to buy the baby really accumulated the most e-business enterprises envy, very loyal customer group, this is the most profitable business foundation for all e-commerce enterprises.

The author also interviewed a lot of e-commerce enterprises, and now they have some understanding of the larger e-commerce enterprises. They are spending a lot of money in order to get customers. The enterprises that can make profits are just the number of enterprises that customers have bought many times, and the unprofitable enterprises are precisely because of the difficulty of buying the two purchase.

Post 80s internet life spawned the development of children's clothing E-commerce

Children's clothing has 60 billion market potential, which is very tempting for many enterprises, and for children's clothing e-commerce, this new channel will definitely become a competitive channel with the change of shopping habits of the 80's parents.

According to the survey, the average time of surfing the Internet is more than 6 hours per day, and the number of female Internet users is higher than that of men. This figure shows that 80's already have a mature network life, and this life includes clothing, food, housing, entertainment and so on.

With the 1980s becoming the new generation of parents and gradually becoming the main body of children's clothing sales, the development of children's clothing e-commerce is bound to enter the stage of rapid upgrading.

For children's clothing e-commerce, the easiest way to expand their market share is the original e-commerce enterprises, because they have been working in the field of electronic commerce for many years, have accumulated a certain number of user groups, and are more familiar with the rules of e-commerce game.

According to the survey, although the online shopping crowd and traditional channel shopping crowd overlap, but the coincidence degree is not large.

Therefore, the accumulation of customers has become the main task of developing e-commerce.

Because children's clothing is relatively low in profit margins, children's clothing has not become the main business before 2010.

But with the increasing demand for multi products in e-commerce enterprises, the development of children's clothing e-commerce has been put on the agenda. The author's conclusion is very consistent when interviewed about e-commerce enterprises, that is, children's clothing e-commerce will usher in a leap development in 2010, and children's clothing will achieve a qualitative breakthrough in this new channel.

For e-commerce enterprises to enter the field of children's clothing, are not all advantages, then what problems do they need to solve?

I am afraid it is not about the operation of e-commerce, but how to correctly operate a brand of children's clothing, which is the short board of e-commerce enterprises.

Mcglaughlin's children's clothing began to try to open a ground store with women's wear. VANCL is building its own children's clothing brand, IGOBB loves to buy the baby to try to make the brand discount go to the end.

But they are walking on the road of children's clothing e-commerce, and no experience can be used for reference. Therefore, the children's clothing business of e-commerce enterprises will continue to explore in 2010.

And who will stand out will be the consideration of the comprehensive ability of the enterprise.