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Jordan "Tailored For Chinese Consumers"

2010/7/16 16:56:00 53

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Jordan

(China) Co., Ltd. is solely responsible for "Jordan".

brand

A wholly foreign-owned company that produces and operates series of products in mainland China.

In 1998, Jordan (China) Co., Ltd. established the first Chinese production base in Fujian Province on the southeast coast of China, specializing in the production of sports shoes, clothing and related sports products.

The factory building area is 100 thousand square meters, strictly in accordance with the standard layout of the new garden factory building. It has more than 4000 employees, including 150 professional R & D personnel. The base has 7 international advanced standardized production lines, and has a strict standard and fully equipped testing center to ensure that finished products are strictly carried out according to the national quality standards.

In 2001, the base was approved by the ISO9001 international quality management system; in 2003, it was awarded the "national inspection free product" by the State Administration of inspection and quarantine; in 2004, it introduced the ISO14001 international environmental system certification to produce the full implementation of the international environmental standards; at the same time, the China National Sports General Bureau scientific research institute implemented the fixed point supervision of Jordan products.

These measures fully reflect Jordan's "unity and innovation, integrity and pragmatism" business philosophy and Jordan's high sense of responsibility and mission to the sustainable development of society, and also show Jordan's confidence and determination to create perfect quality.

In April 2005, the Jordan brand management center, which is 2000 square meters in Xiamen Convention and exhibition, was put into operation, providing a comprehensive service for the development and operation of Jordan in the Chinese market.

As Jordan (China) Co., Ltd. has been committed to brand promotion and careful maintenance, in June 2005, SAIC formally accepted Jordan's "reputation for China" after rigorous assessment.

trademark

In September of the same year, Jordan's products were awarded the title of "China's famous brand products" issued by the State Administration of quality supervision, inspection and quarantine.

In the market of sports products that are changing and changing, Jordan pays more attention to intensive cultivation of the terminal market. "Opening up the network and optimizing the network" has become the top priority of Jordan's marketing work.

In 2003, Jordan completed nearly 1000 new standard stores (3000), thus achieving the goal of distribution network layout in mainland China.

In 2004, Jordan began to promote the "jade cutting project" to integrate terminal and outdoor resources, and truly achieve the strategic goal of upgrading the brand by upgrading the terminal. At the end of the year, the number of Jordan terminals exceeded 4000.

Thanks to the excellent product quality and unique market promotion, Jordan has been awarded the honorary title of "the national key large retail selling product" issued by the information center of the Ministry of Commerce for many years. For the five consecutive year, it ranks first in the Chinese basketball shoes market, with an annual growth rate of over 30% and the comprehensive strength of enterprises in the forefront of the same industry in China.

In the process of opening up to the land market,

Jordan

(China) Limited has been pursuing the "market tailored" strategy for Chinese consumers.

From the design, the development to the manufacturing every link fully consider the Chinese body shape, the foot type and the sports habit, organically combine the human body mechanics and the engineering principle, help the Chinese enthusiasts pursue the excellent sports performance. In 2006, Jordan integrated this market policy, put forward the "blue ball of my Chinese Kungfu" brand communication concept, and under the supervision of the National Sports Administration Research Institute, after numerous comparisons and testing to consumers, the details of each part of the shoe last are adjusted accurately, so that the real "tailor made for Chinese consumers".

Jordan has been committed to promoting China.

Sports

Career development: in 2000, Jordan sponsored the national "small and medium school basketball board" project sponsored by the State Education Commission and the General Administration of sports in China. Since 2001, it has been sponsoring the CBA China "Jordan Cup" male blue B League for three consecutive years. In 2002, it also sponsored the CBA China Men's blue League A League All-Star game Jordan star team and the Chinese youth men's basketball league tournament, headed by Yao Ming.

The enthusiasm for the development of China's sports cause Jordan to become the designated special shoes of China blue Association CBA and China Internet association CTA.

In January 2005, Jordan (China) Co., Ltd. became the honorary sponsor of the sports shoes and clothing of "who will commentate the Beijing 2008 Olympic Games host". In 2006, Jordan (China) Co., Ltd. and the China Fashion Design Association jointly held the "2006 Jordan cup first China Sports Design Competition".

Today, Jordan is gathering more talented people, optimizing various resources, and moving towards the strategic goal of "making the first brand of basketball sport equipment".

The development of China's sports industry is Jordan's most fertile soil, and the development of Jordan will also promote the progress of China's sports industry.

In the future, Jordan will pursue the goal of "tailor-made for Chinese consumers" in the spirit of society and the pursuit of excellence. He is committed to the revitalization and growth of China's sports industry. He is committed to building a highly competitive brand of 100 years to maintain its everlasting vitality and to continue in the era of innovation.

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