PEAK Brand Positioning &Nbsp; [A Professional Sacred Mission! ]

Fujian PEAK

As the first Chinese basketball company to play the core role, the first large-scale and continuous sponsorship of the top domestic and international basketball competitions, the first to enter the Houston TOYOTA Center (rockets home) sports brand enterprises.

PEAK's brand history [a legendary saga!]

The first pair of PEAK sneakers went public in 1989.

In 1991, PEAK sponsored "Bayi" men's basketball team and won the "Bayi" team in the same year.

In 1993, PEAK introduced into the CIS system, and PEAK trademark was registered in 68 countries around the world.

In 1995, PEAK passed ISO9002 quality system certification.

In 1997, the "PEAK" intangible assets appraisal reached 199 million 900 thousand yuan, and established a leading position in the Chinese sports shoes industry.

In 1998, PEAK began to sponsor the national B League.

In 2000, PEAK sports clothing came out and became the brand of comprehensive sports products.

In 2002, "ares Liu Yudong" joined PEAK as the spokesman of PEAK brand image.

In 2003, PEAK became a strategic partner of CBA, hitting the first basketball brand of China.

In 2004, PEAK became a special sport equipment for Uzbekistan, Greece and other national basketball teams.

In 2005, PEAK launched the internationalization strategy in an all-round way.

In April 2005, PEAK became the equipment sponsor of the top basketball league in Europe (All Star game 2005) and is the only Chinese brand to enter the European Basketball League.

In August 2005, PEAK became a strategic partner of the "Stankovic intercontinental basketball Champions Cup" and ranks among the international brands.

In September 2005, PEAK became the partner of China's space industry and became the sole choice of sports equipment for China's aerospace industry.

In December 2005, PEAK sponsored the Houston TOYOTA Center (rockets home).

PEAK brand positioning [a professional sacred mission!]

PEAK, pliterate from the English "PEAK", symbolizes the spirit of self challenge that keeps climbing the peak. PEAK LOGO represents the mountain triangle and conveys the firm belief of continuous progress.

Brand vision: the world's top basketball brand in China

Brand core:

Brand positioning: for 18-35 year old basketball lovers and sports consumers, PEAK PEAK is the first choice for professional, reliable and value for money basketball equipment. It can help you overcome difficulties and overcome yourself and create miracles! PEAK has unparalleled professional competitive advantages including aerospace technology and PK21 technology.

Brand proposition: I can.