Interpretation Of Three Key Words In Operation Management

"My voice is good, because there are big data, and all kinds of clouds are built up, so I speak by data, so I speak less."

Zhang Jindong skillfully brought out Suning's "technical hard power" when answering questions from reporters.

Big data is critical to the future operation of enterprises. As early as 2011, Suning put forward the development plan of big data.

In the aspect of enterprise operation in 2015, the important way proposed by Zhang Jindong is the breakthrough of data driven mode.

Suning's commodity acquisition team is required to integrate upstream design, production and brand resources based on online and offline data, take the single product marketing as a breakthrough, take the initiative to initiate orders, advance the advance sale, and 20% of the commodities achieve bottom-up data driven and channel leading.

Compared with other electric business enterprises, the biggest advantage is offline stores.

Zhang Jindong proposed a breakthrough in the regional operation mode of localization linkage.

In recent years, Suning's pformation of the Internet is mainly at the headquarters level. In 2015, 60 major areas at home and abroad will be featured in local investment, cloud store landing, channel sinking, membership expansion and so on, which should reflect the pformation characteristics of the Internet in the large area, which also includes rural electricity providers, self lifting cabinets, and garrisoning schools.

In terms of marketing,

Advocating the breakthrough of socialized interactive marketing mode, combining the characteristics of two-way dissemination of the Internet, turning marketing activities into events, spreading the power of popularization with the help of the Internet, and pforming marketing activities into storytelling.

The deep pformation of operation mode directly brings about the change of enterprise organization and management.

"Whether it is traditional household appliances, 3C, or mother and baby, supermarkets,

Or, logistics, finance and data derivative business departments should vigorously promote the professionalization of the system and the operation of departments, so that the internal professional system can face the external industry market from top to bottom, and enhance the professional vertical competitiveness.

This is an important attempt to specializes in the suing department.

In addition, we should change the original long link management, achieve level flattening, be responsible for the internal propulsion, be responsible for the implementation of the first question, improve the quality of decision-making and speed up the efficiency of decision-making.

In addition, the organization is flexible, promoting task oriented, project oriented organizational design, encouraging internal and external collaboration, cross boundary portfolio, small team and micro innovation.

In fact, Zhang Jindong's thought has gone far in Suning's pformation.

Insiders pointed out that if Zhang Jindong's thought can be fully understood and implemented by the entire company, Suning's ability to accelerate will be faster and faster.

However, for the understanding and execution of the team, Zhang Jindong seems to be very tolerant: "Suning around the process of Internet pformation, from the ideological unification to the organizational process, and ultimately to the execution of the team, there will be some repetition in this process. But as long as we form this trend, we will form a hundred schools of thought contending and the development effect of letting a hundred flowers bloom."

We allow trial and error in the development process. This process is very painful. The 6 year is just beginning and the road ahead is still long. "