2015 China Clothing Forum Faces Consumer Brand Products Directly.

This is a dazzling list.

Yamamoto Teruji, Matsui Chusan, Yuan Yan, Fukazawa Naohito, Alexis Mabille, Zhang Yonghe, Huang Yongsong, Marco, Mark Werts, Chao Ge and other design masters, architects, artists and aesthetic experts and brand experts, as well as top Chinese clothing entrepreneurs.

They will gather in Grand Hyatt Beijing Hotel on March 29th -30 to participate in the 2015 China clothing forum sponsored by the China clothing association. They will discuss the brand products directly facing consumption, which means that the Chinese clothing industry's brand recognition will enter a new stage, and the industrial development will start the road of real innovation.

As we all know, China's clothing industry has entered a new development environment. In the post crisis era, the international market lost its source of power, and China's economy has entered a new normal. This means improving the quality and efficiency through characteristic operation, cultivating the viability of the new environment, and practicing the unique commercial value.

In short, the growth rate tends to slow down and the quality of operation needs to be speeded up.

As Chen Dapeng, executive vice president of the China clothing association, said, the so-called new normal is slow growth in quantity and quality growth.

Obviously, innovation is the key.

However, for many years, the innovation of garment enterprises has focused on wholesale business. After the outbreak of the financial crisis, it has been pushing on the retail pformation. Continuous innovation does not bring obvious advantages in the new normal.

Especially with the development of electronic commerce, pyramidal pyramid marketing is challenged.

The era of rapid expansion of stores has come to an end, and new directions for development are needed.

The changes in the consumer market bring us new opportunities and focus.

Consumers are becoming more rational, and consumer psychology and shopping methods have undergone tremendous changes. How to meet the upgrading and changing of consumer demand has become a new task for clothing brands.

The new order is brewing, and new changes are taking place. Chinese clothing brands need to be close to the market, adapt to the industry rules, and carry out standard innovation: return to the essence of the industry, return to the products and services themselves, return to the fundamental track of the upgrading of the industrial operation quality, improve the basic skills, improve the basic capabilities, and enhance the comprehensive ability of brand operation and consumer services.

Therefore, the theme of the 2015 China clothing forum is as follows: facing the consumption of brand products.

Brand product

Obviously, the "product" here refers to "brand products", which will be materialized by the brand gene and the core value, and thus be accepted by the "universal civilized value" and "consumer life".

This is the power of core values.

The rise of the industry must be accompanied by the upgrading of the core value system.

It determines the size, strength, influence and achievement of the brand. It is the spiritual power to win the approval and approval of consumers. It is also the fundamental origin of brand operation.

Only under the guidance of core value, can products echo the market in the process of production, so that ideas and design systems can be materialized into products.

Only under the guidance of the core value can the brand find the development route in operation and find the chance to survive and grow for the two time.

China garment Forum Organizing Committee believes that there is no product brand, no value.

Products without brands will lose themselves.

China has entered the era of brand products. We need to find Chinese brand genes from Chinese culture. We must constantly ask: what are we advocating for the world, society and consumers? What is our advocation? This is the soul of the brand.

The next key is product development.

This is the dividing line of all problems and the basic methodology of brand operation.

The integration of Chinese life and spiritual culture into modern people's language, expression in clothing, and sharing of Oriental lifestyle with the world, is an urgent need for the development of China's garment industry.

Starting from the basis of technology, technology, design, materials, and so on, producing the products that consumers really need and establishing a life aesthetics belonging to contemporary China is the goal of the development of Chinese clothing brands.

In this great change, a batch of Chinese clothing brands have been involved in it, practicing the new logic of brand development.

Exceptions, wo, white-collar, love, Yi Wen, Si Fan, Song Li Si, Yi Zhi Hui, broadcast card, LAN Zi, Han Bo and Zhuo Ya - Chinese clothing brand leaders regard R & D as a market line, strive to enhance the ability to pform the brand unique style, culture and value into products, while learning the advanced clothing countries in the world, creating the independent value of Chinese brands has opened up their new era.

In fact, these brands have been participants, supporters and even presiding members of the Chinese fashion forum for many years, and in the next two days, they will complete the brand experiment here: explore the Oriental life style in the context of modern civilization, establish the life aesthetics belonging to contemporary China, and restore traditional aesthetics to the daily life of real life.

Stones from other hills can be used to attack jade.

Just like the 1951 American industrial designer Raymond Rowe's speech in Japan, it brought tremendous energy to Japan. Yamamoto Teruji's 2012 China clothing forum tour also brought a storm of wisdom. "The designer must always run through his beliefs and make the Chinese clothing" motto still in his ears. Today, the second China clothing Forum's trip, in the current Internet technology prevailing, what new thoughts and insights do he give to Chinese counterparts? It is worth looking forward to.

At the same time, the French custom fashion brand Alexis Mabille designer Alexis Mabille and its brand CEO Martin Mabille, British knitted fashion.

Artwork founder Patrick Gottelie and other famous designers will also come to the scene to discuss the future of consumption, design and fashion with Chinese enterprises.

MUJI three carriages: Matsui Chusan, Yuan Yan Zai, Fukazawa Naohito gathered in the China clothing forum, sharing: when the economy is down, we still maintain the secret of high growth -- always standing on the consumption standpoint to make products, especially in the mobile Internet era, how to keep pace with the footsteps of consumption, practice "good aesthetics", and behind the craftsmen's spirit, pursue the material, craft and traditional craft.

In fact, it is China that seeks for Contemporary Chinese aesthetics.

The password of the forum has widely invited top experts, scholars and entrepreneurs at home and abroad, which is of great significance to the completion of brand aesthetic experiments and the achievement of brand development ideas. The China clothing forum has also become the power field of Chinese aesthetics and the driving force of brand development.

New draught

"Industry 4" is one of the ten major future projects launched by the German government in 2010, "high tech Strategy 2020". Its purpose is to lay Germany's leading position in key industrial technologies, and become a new concept for guiding future industrial production.

In 2014, "industry 4" became the hot topic of discussion. China also put forward its own concept of industrialization process.

In March 5th, Premier Li Keqiang made clear the implementation of "made in China 2025" in the 2015 government work report, insisting on innovation driven, intelligent pformation, strengthening the foundation and green development, accelerating the pformation from a manufacturing power to a manufacturing power, and promoting the technological pformation of traditional industries.

And put forward the "Internet +" action plan.

"Internet +" is actually a new form and new form of Internet development under the innovation 2. It is the evolution of Internet form promoted by the innovation of knowledge society 2, and further promotes the knowledge society's innovation 2 characterized by user innovation, open innovation, mass innovation and collaborative innovation, which has changed our production, work and life style, and has also led the "new normal" of innovation driven development.

This means that we have ushered in a new outlet, especially the Internet.

The rapid development not only promotes the pformation of organization, production, channel and supply chain management, but also changes or even subverts the way of life, the mode of exchange and the form of industry.

How to use information technology to understand consumer trends, product R & D, and upstream and downstream integrated innovation has become an important part of industrial pformation and efficiency enhancement.

To this end, the 2015 China clothing forum has set up a forum on the ventilation forum to explore the following topics: the business trend and mode innovation in the era of industrial 4, and business as a public cultural space.

Everything is changing, and everything is in the discussion.

2015 the Chinese clothing forum combines the study of ancient and modern Chinese and western, creating a new way to counter this new trend. It not only ponder over the trend of consumption and industry, but also deeply excavate traditional handicrafts and cultural aesthetics, so as to complete an annual brand experiment with enterprises here.

At this time, the 20 session of the China clothing forum is just the key period for the construction of a strong garment country. Exploring the essence of industrial development is of far-reaching significance.

This will be a new starting point for the construction of a strong garment country.