Shenzhen Fashion Week Opened Last Night To Create A Feast For Sky Bridge.

Born with international standard! The first Shenzhen fashion week It started yesterday. Marisfrolg, a well-known local clothing brand in Shenzhen, is the first show. Chou Hong, deputy director of the Central Government Liaison Office in Hongkong, Shenzhen mayor Xu Qin, deputy mayor Chen Biao and other leaders led the head of the row of visitors, and the city's most fashionable fashion show. In the next week, the feast of the overpass will show the new trend of the development of Shenzhen's traditional dominant industries to Shenzhen's fashion and creative industries.

5 years to become "Asia's top fashion week"

Shenzhen fashion week is on display in a gorgeous T show. At 18:50 yesterday, at the launching ceremony, Chou Hong, deputy director of the Central Government Liaison Office in Hongkong, mayor of Shenzhen, Xu Qin, vice mayor Chen Biao, Zhu Hong, chief engineer of the Ministry of industry and industry, Shen Yongfang, President of Shenzhen garment industry association and so on, lit the screen together, announces the opening of the first Shenzhen fashion week.

The Shenzhen fashion week is hosted by the Shenzhen Municipal People's government, and Shenzhen city. economic trade It is organized by the Shenzhen municipal garment industry association. The organizers revealed that the first fashion week was held in Shenzhen, aiming at four world fashion cities such as New York, London, Paris and Milan. To be a "global fashion show", we plan to build Shenzhen fashion week into "the top fashion week in Asia" in 5 years, and join the international fashion week series to promote the overall development of fashion and creative industries.

The Fashion Fair has been held for 14 years. Why do we have fashion week?

Shenzhen has held 14 years of service fair, why do fashion week? Shenzhen garment industry association Shen Yong Fang believes that this is a natural course. There have been Municipal People's Congress and CPPCC members who have appealed to Shenzhen to organize their own fashion week. First of all, the Shenzhen Trade Fair is very successful, the business foundation is stable, and the buyer resources are very rich. Secondly, fashion week is different from the exhibition. The exhibition is mainly investment, but fashion week is a reconstruction system. Its international and creative heights are different.

In addition, Shenzhen, as the "capital of design", has been constantly improving every year. Designer Coming out in recent years, Shenzhen's international promotion has also attracted the attention of the world's top fashion week. "We have been following the international stage before, and now we have won the attention of ourselves to create a stage to push our own designers and promote independent original design." Shen Yongfang said.

Digital fashion week

Nearly 20 countries and regions

The first fashion week was attended by brands and designers from nearly 20 countries and regions such as Italy, France, the United Kingdom, the United States and Australia.

1100 person models, more than 40 shows

The model of 1100 people will debut in more than 40 home show, focusing on creating the best window for foreign designers to enter the Chinese market and the important platform for Chinese brands to enter the world.

The clothing dealer said

Li Feiyue, chairman of the pink wardrobe: the combination of fashion show and shadow play.

Li Feiyue, chairman and founder of pink wardrobe fashion group, believes that the brand of Shenzhen women's clothing pays great attention to building their own diversity and strong sense of innovation. Take the blue wardrobe as an example, first set up a staff Art Troupe in the industry. In addition to launching cross-border fashion musicals, it also created Lifisee art space in August last year. Regular fashion experience parties, art education salon, paper cutting art salon, shadow play club, African drum club, poetry and other kinds of art crossover activities make fashion more cultural connotation. In this fashion week's release show, in fashion design and show setting, pink wardrobes will also be combined with traditional folk art such as fashion and shadow play.

Yin Bo, vice president of fashion, invites European and American designer to design creative designs.

Yin Bo, vice president of fashion group, said that as early as the beginning of this century, the film fashion group was keen to feel the international fashion pattern after taking a tour to Europe. It has pioneered the development of multi brand differentiation operation. Nowadays, the group has 6 big brands, and the brand has already started working with FEN D I, T R U SSA R D I, M M and other famous international designers, and even directly hired the famous designer of Europe and America to take the lead of creative and design. After that, they have set up their own R & D and design teams overseas, such as Italy and Korea.

Fashion Week "hidden rules"

Who can sit in the front row?

Whether sitting in the front row shows the position of fashion elites in fashion circles directly explains why women stars go to the four international fashion week why they deliberately emphasize the seats of the show. Generally speaking, the number of viewing guests who can be accommodated by a show is very limited. The international practice is that the invitation letter of the brand will be sent to the top fashion media from all over the world, 30% to the well-known fashion buyer, 10% to the guest of the brand invitation, 10% to the top customer, and 10% to the 40%. The two fashion shows of Shenzhen fashion week A and B can accommodate 1200 seats at the same time. So the chance to sit in the top row of the show is basically the international jury, stars, celebrities, official guests and big fashion editors.

How many sets of clothes are required for a fashion show? How many models?

Designers on the stage look fresh, actually behind the scenes is to work without stopping. Usually after the spring and summer release, designers will begin to prepare for the series of autumn and winter releases, basically preparing for half a year or even longer. There are roughly 30-40 sets of costumes for every show in Shenzhen fashion week, because there are slight differences between brands and designers. As for models, Shenzhen fashion week, according to international practice, a model can only change two clothes at a show.

First show direct attack

International supermodel Soo Joo Park is overbearing, Wang Luping and Jia Jing lead the show.

At 19 o'clock last night, Mass Phil, a well-known local women's clothing brand in Shenzhen (M arisfrolg), formally launched the opening ceremony of the first Shenzhen fashion week. The deputy director of the Central Government Liaison Office in Hongkong, Qiu Hong, Shenzhen mayor Xu Qin and deputy mayor Chen Biao, were leaders in the first row, watching the show with the most fashionable fashion people in the city. Xu Qin yesterday matched his white shirt with a simple black suit and a blue gray tie tie with Mass Phil's theme.

The Shenzhen fashion week main show is built by the Ai Wei Xuan group, which has many years of experience in top international fashion week. The first feature of the site was to integrate Shenzhen's seaside features into the show experience. A special area with a full view of 360 degrees was specially set up, while the hall of the Xiu Xiu was divided into two rooms, A and B, which were based on the four international fashion week of New York and Milan. The T station of Gao Kai was not set up at the scene, and nearly 1200 seats were distributed on both sides of the show hall.

The theme of "2015 MOS" autumn winter fashion show is "mood, quality and beauty" as the theme. The site displays nearly 30 sets of new autumn and winter products. The overall design is mainly based on deep tone, with abstract texture and rich artistic three-dimensional outline details, with a rich sense of strength and flexibility. Reporters at the scene saw that the grand show was dominated by the Korean international supermodel SooJooPark, and then the international supermodels such as Wang Luping and Jia Jing took the lead in the expression of the atmosphere and high cold. They had participated many times in the past, including Chanel, Burberry and T om Ford.

On the opening night, another famous local woman brand name N A E R SI joined Mass Phil, presenting the 2015 autumn and winter new product release show on the theme of "the graceful and graceful advance of modern building". After the two shows closed, fashion craze not only expanded on the spot, but also attended the guests' sharing on the social platform, and the first Shenzhen fashion week jumped into the hot topic of sina, and discussed the instant breakthrough of heat 1 million.