Internet Era: Building A Full Channel Marketing Mode

Social networking is thrived, mobile 4G is surging, and the Internet is flying into thousands of households. This leads to the rapid formation of "parasitic" working groups in these modes of communication and eventually leads to the rise of a new and multi-faceted consumption Channel - the rise of all channels.

Argos is a leading merchandise retailer in the UK, and is a traditional retail enterprise with all channels.

In addition to not selling food, Argos operates almost all kinds of goods, including over 33000 catalogues and networks.

When Argos was established, it adopted a different mode of operation with traditional retailers.

Argos embodies the core competence in the way of realizing full channel purchase, including website purchase, mobile phone application, telephone purchase, store purchase, door-to-door service, and so on, to satisfy the customers' shopping needs in the most convenient and quick way.

Argos uses all channels to innovate and solve tradition.

The problem of store limitation, and the benign interaction between offline business and online business, to avoid the embarrassment of traditional retail enterprises, the embarrassment of trial or model, and the advantages of Internet mobile convenience, shortening the space distance, blurring business hours, and storing large amounts of commodity information, soon came to the fore.

Also, because

A variety of shopping modes are built on the unified advanced IT system. Through these innovative and unique shopping modes integrated on the unified IT platform, the seamless links between the online and offline businesses are made, and Argos is also ranked first in the British e-commerce industry.

O2O must be a traditional department store in the future.

The PC terminal and the mobile terminal are fully open, including consumers who have all the shopping needs, seamless connection between online and offline, and forming a real floor type O2O.

A number of traditional department stores have revealed that they are switching to full channel retail. In addition to offline stores, self built e-commerce websites and platform based websites, mobile terminals will be expanded in 2015.

To seize the way of payment of consumers and launch corresponding marketing services for them is to seize the pockets of consumers and lead the consumption trend.

Young man Xiao Chen has been fascinated by mobile phone payment recently: he can finish lunch with friends in a restaurant, do not pay money, and do not pay for credit cards. Instead, he opens the mobile phone client and takes out his cell phone.

"Mobile payment is much more convenient than credit card, so you don't need to take so many cards, and you can take away your wallet later."

Xiao Chan's highly praised mobile payment is a popular type of mobile payment.

In Ningbo, Zhejiang, many people have already used SIMPASS mobile payment card. After the card is inserted, the mobile phone is upgraded to "wallet". Besides being able to shop, it can also pay parking fees, enjoy credit cards on the bus line, and quickly pay registration and outpatient expenses in many hospitals.

In Shanghai, Focus Media, Juhuasuan and Alipay, the three Internet giants, have jointly launched a new service. Consumers can take a two-dimensional code with a Alipay client's mobile phone to capture the two dimensional code in the public display screen.

At present, the service has been launched in more than 30 thousand Focus Media screens in seven cities such as Beijing and Shanghai.

It can be said that the wave of mobile payment, such as shake up pfers, NFC mobile wallet, two-dimensional code payment, voice payment, eye identification, geographical fence identification, is sweeping the globe.

Mobile change life, mobile can also change the payment, diversified and modern mobile payment to the entire retail marketing mode has brought about significant changes and enterprise freshmen.

In addition, the realization of goods has two-dimensional code, explore digital promotion; with App marketing, cut into the user's mobile desktop and borrow Wifi for accurate positioning marketing is equally important.

In the new era of mobile Internet, the traditional retail enterprises must always take the lead in the latest and most dazzling mobile technology if they want to "HOLD" live in the huge impact and challenges of online shopping.