Sports Brand Industry Recoveries 31. 1 Profit Increased By Nearly 90%

With the Anta sports, 31st degree sports and other sports Brand Company released beautiful results, after many years of industry winter seems to be gone.

Following

After the sports, the 31st degree yesterday released the annual report. In 2014, the company achieved operating income of 3 billion 906 million yuan, an increase of 9% over the same period, with a net profit of 398 million yuan, an increase of 88.2% over the same period last year.

The success of the national policy, excellent performance of children's clothing and the successful launch of "smart shoes" and so on, the performance in 2014 was improved.

Since 2012, the performance of 31st grade has started to go downhill. In recent years, PEAK sports, Lining, XTEP international and many other sports brands have been listed in the same cold market.

After a series of strikes, such as high inventories, large-scale closes and large performance decline, domestic sports brands gradually adjusted their business philosophy, especially in October last year, the State Council issued some opinions on speeding up the development of sports industry to promote sports consumption, so that the market atmosphere continued to improve.

"Although the above measures and policies still need to be implemented in all walks of life, and the difficulties and challenges remain, the prospect of the sports industry has become clearer."

For 2014 as a whole

For the company, the first sign of improvement is in the mid 2014 Winter order meeting held in mid April, and the company's orders for the first time in two years have increased.

Coupled with the continuous growth in the same store sales in recent quarters, the company's 2015 orders for delivery data are strong.

At the same time, with the normal stock level in store, retail discount also narrowed.

It is worth mentioning that in 2014,

The number of authorized retail outlets increased from 1858 last year to 2142. The company expects the market demand for children's wear Division will continue to be strong.

Last September, the company signed a strategic partnership agreement with Baidu to develop intelligent footwear products with tracking equipment and applications. Four entry level smart shoe shoes will be launched in March 2015.

The company also revealed that if the joint venture is successful, this cooperation mode is likely to expand to other wearable products.

In February this year, Anta sports first released its annual performance. In 2014, Anta achieved 8 billion 923 million yuan in revenue, an increase of 22.5% over the same period last year. Net profit was 1 billion 700 million yuan, an increase of 29.3% over the same period last year, and its performance reached a new high.

In the next few years, the sports apparel industry will continue to integrate into a larger and stronger company with more powerful resources to invest in brand building and product research and development. The companies will gain market share, and small businesses that face labor shortages and low production efficiency will be weak.

The fastest growing Internet sales in all sales channels will continue to grow strongly.