"Wanda E-Commerce Ideas For Micro Business Platform" Is Fake News

A few days ago, a market source said, "the idea of Wanda electricity supplier in the future will be the part of Wanda online as a large micro retailing store, a micro business platform. Every brand and store displayed under the line can be regarded as an independent small shop, which can regard Wanda as the O2O entrance, and also distribute it in the circle of friends through social networking."

The source also said that Wanda electric providers after exploring for a long time, with the help of the potential energy of micro businesses, it may open up a new business mode, that is, non original platform thinking, but to stimulate more people's participation, so as to make up for its marketing capabilities on the Internet.

In fact, on the day when Wanda Commercial real estate was listed in Hongkong, Wang Jianlin, chairman of Wanda Group, revealed that the Wanda electronic platform was already in practical construction when interviewed by the media.

According to its introduction, the electricity supplier platform "depends on the completion time of the cloud computing center, which is the basic support of the whole line. If the cloud computing center in Chengdu can be built in the three quarter of next year, the whole business can be seen in the fourth quarter.

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According to the January 4th market news, two overseas

In December 29, 2014, the investment fund received 5% of Wanda's electricity supplier at 1 billion yuan, which means that the valuation of Wanda's electricity supplier reached 20 billion yuan, and its valuation was 4 times only 4 months after its establishment.

At that time, the news said,

The financial investors introduced are Sheng Ke Co., Ltd. and Hongkong virtual road business investment Co., Ltd., both of which are Internet investment funds. They invested respectively 3% and 2% of Wanda's electricity supplier after investment.

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In the Internet era, more and more traditional retail enterprises have become "helpers" and "experimental places" of the electricity suppliers.

In fact, the Internet is a double-edged sword. Success or failure lies in it. The key is how to control our opportunities and destiny.

With the acceleration of information, networking and mobile technology, the traditional retail industry will need to speed up the development of new fields, develop new formats, launch more interesting and convenient new consumption patterns, open up a new road to the development of information, intelligence and networking, and devote more information and automation to enhance the competitiveness of the retail industry in the future.

The mobile trend has created a wider and more creative business layout, and has created a new possibility for the traditional retail industry to build a better and stronger business model.

So what mobile technologies do traditional retailers need in the future to create new mobile marketing models?

Nowadays, traditional retail enterprises are constantly seeking innovative explorations in an endless stream of marketing models. Following the previous micro-blog marketing, the WeChat public platform has sprang up to attract the attention of many enterprises.

Whether it is a large enterprise with millions of customers, or a small and medium-sized enterprise with dozens of people, it is hoped that the fruits of satisfaction can be achieved through proper human and financial resources.

According to relevant statistics, the WeChat public number of the enterprise has strong media attributes -- 100 thousand fans are equal to a local newspaper; 1 million fans are equivalent to a national newspaper headline every day.

The marketing cost of WeChat public number is low, and the use of WeChat software is free. Accurate marketing positioning can achieve accurate message push through user groupings and geographical control in the background. Marketing mode is humanized, users can choose and accept with permission, and information arrival rate is higher than micro-blog.

So far, the number of WeChat public accounts has exceeded 10 million, and a large proportion of them belong to corporate public accounts.

For the enterprise, it is hoped that there will be a harvest in the field of enterprise. In WeChat, it has repeatedly stressed that it is not the marketing platform and always putting user experience in the first place. How to comply with the principle of WeChat's high service and high experience, and quickly export business value through the operation of enterprise public account, and build a WeChat account on a tall scale, has become a traditional retail enterprise's brain drain.

Since last year, the traditional shopping malls, such as Tianhong, Youya, Yintai department store and Guangzhou friendship, have launched the WeChat public number shopping platform, which includes shop guide shopping, activity push, electronic membership card, online shopping and payment, which can boost WeChat O2O progress, and the effect is not wrong.

However, the survey also found that more traditional department store numbers did not realize WeChat shopping and WeChat payment. For example, the Wangfujing platform only realized location navigation and store information display, and had to go to the physical store when shopping.

And some traditional retail enterprises to the public number is "Ye Gong Hao long", both love and fear, feel unable to start, not landing in time to implement and cultivate.