Marketing: Building The Wechat Public Number On Tall Buildings

In the Internet era, more and more traditional retail enterprises have become "helpers" and "experimental places" of the electricity suppliers. In fact, the Internet is a double-edged sword. Success or failure lies in it. The key is how to control our opportunities and destiny.

With the acceleration of information, networking and mobile technology, the traditional retail industry will need to speed up the development of new fields, develop new formats, launch more interesting and convenient new consumption patterns, open up a new road to the development of information, intelligence and networking, and devote more information and automation to enhance the competitiveness of the retail industry in the future. The mobile trend has created a wider and more creative business layout, and has created a new possibility for the traditional retail industry to build a better and stronger business model.

So what mobile technologies do traditional retailers need in the future to create new mobile marketing models?

Nowadays, traditional retail enterprises are constantly seeking innovative explorations in an endless stream of marketing models. Following the previous micro-blog marketing, the WeChat public platform has sprang up to attract the attention of many enterprises. Whether it is a large enterprise with millions of customers, or a small and medium-sized enterprise with dozens of people, it is hoped that the fruits of satisfaction can be achieved through proper human and financial resources.

According to relevant statistics, the WeChat public number of the enterprise has strong media attributes -- 100 thousand fans are equal to a local newspaper; 1 million fans are equivalent to a national newspaper headline every day. WeChat public address The marketing cost is low, and the use of WeChat software is free. Accurate marketing positioning can achieve accurate message push through user groupings and geographical controls in the backstage. The marketing mode is humanized, users can choose and accept with permission, and the information arrival rate is higher than micro-blog. So far, the number of WeChat public accounts has exceeded 10 million, and a large proportion of them belong to corporate public accounts. For an enterprise, it is hoped that there will be a harvest in every effort. In WeChat, it has repeatedly stressed that it is not a marketing platform and always puts user experience in the first place. How to comply with WeChat's high service, High experience The principle, which can quickly export business value through the operation of enterprise public account, and create a WeChat account on a tall building has become a traditional retail enterprise's brain drain.

Since last year, Yintai department store The traditional shopping malls, such as Guangzhou friendship, have launched the WeChat public number shopping platform, which includes shop guide shopping, activity push, electronic membership card, online shopping and payment, which can boost WeChat O2O progress, and the effect is good. However, the survey also found that more traditional department store numbers did not realize WeChat shopping and WeChat payment. For example, the Wangfujing platform only realized location navigation and store information display, and had to go to the physical store when shopping. And some traditional retail enterprises to the public number is "Ye Gong Hao long", both love and fear, feel unable to start, not landing in time to implement and cultivate.