Leather Industry Should Seize The Marketing Opportunity Of Micro-Blog Products

Jack Traut, President of a famous American company, said: "in the past 30 years, manufacturing cheap products has made China a great development.

But rising labor costs, environmental problems, income inequality and demand for innovation mean that it is not the manufacture of cheaper products, but the "made in China" to better product marketing.

"In the next 30 years, if China's economy continues to grow, it must pform from a big manufacturing country to a big marketing country."

Therefore, China must consider a new road, a high-speed road to build a brand, a road leading China to create local brands and international brands. We must consider from the perspective of brand building, we need to better master how to establish brand and cognition in the minds of customers and potential customers, and how to cope with the ubiquitous competition in domestic and foreign markets.

Only in this way can China earn more money, pay higher wages, environment and other expenses, thus making the world factory become a "brand power".

The author believes that this will undoubtedly give leather enterprises another chance of product marketing in micro-blog, and also let leather enterprises' products go abroad.

As a kind of self media, micro-blog's results in a series of news events in recent years are obvious.

Among them, some enterprises in leather industry also have deep feelings.

Micro-blog, as a new thing, has been popularized to Internet users at an unprecedented speed. Micro-blog's influence has shown its strong communication effect in enterprises.

There are even some feelings about this: "onlookers" can change China, because micro-blog's one to many multidirectional propagation has great influence on the openness of information, and it has contributed to promoting the freedom and democracy of our society.

Of course, leather enterprises are inseparable from such a kind.

Marketing methods.

Actually,

Through their own websites, they introduce companies, product displays, online orders, procurement information releases, enterprise news releases, buyers' messages, talent recruitment, enterprise location map annotation, etc., showing themselves better in front of consumers, and will also win the attention of many consumers.

For a newly emerging micro-blog marketing game, how can leather enterprises get more attention? How can micro-blog of leather enterprises acquire more consumers? If it is the use of general means, it is very difficult to get consumers in a short time.

Therefore, it is inevitable that it will not be made.

Enterprises, enterprises that publish false news, and the use of lottery ticket software to raise the concern of enterprises.

This is precisely the confusion that the Internet blog and micro-blog are facing in the course of development.

Micro-blog marketing is also a platform that can effectively display corporate culture, brand culture and product culture.

Relying on the strong advantage of micro-blog marketing, leather enterprises will not let off this "big cake".

Of course, micro-blog is still in its infancy, and micro-blog brings us instant interaction and timely information.

In the new round of competition, Chinese local enterprises must show boldness and innovation.

Especially leather enterprises like traditional manufacturing industry, we must break through the inherent thinking, actively apply Internet technology, and be brave enough to try, so that we can take the lead in the new round of competition.

Of course, it is also necessary to remind leather enterprises to avoid opportunistic tricks and to destroy the rules of the game.