Good Store Management And Overall Operation Of Clothing Stores

For shoes and clothing shops, how can they manage well? What are the skills? How can we increase the turnover rate? I believe this kind of problem is a topic of great interest to all shoe and clothing operators.

Right or wrong Price Or the psychological feeling of beauty is only known after comparison. Therefore, the shoes and garments that are mainly pushed should be compared and sold. When customers choose the items to be sold, they will put the products with high quality and high price next to them, so that customers can compare them with themselves. For example, selling silk fabrics, putting silk fabrics on the next side, and telling the customers how to distinguish that feeling is completely different from the feeling after wearing. Even if the price is higher, people are willing to spend more money on it.

If the shop location is not on the busy street, people who pass by do not have the need to purchase shoes and clothing, then the store's product placement is very important. The door can be hung with exaggerated unique collocation, the purpose is to attract people to see. The brand breaks the code, the shopping mall monopoly draws off the cabinet and so on the mark to be able to awaken to hang out. In short, as long as we can attract customers to the store, we can try it.

Shopkeepers should know something. Shoes and clothing Knowledge and collocation knowledge, such as clothing, see customers enthusiastically tell them how to distinguish clothing workmanship, fabric, dyeing, accessories, the difference between good clothes and poor clothes, how to match. The more customers know about clothes, the more willing they are to buy your clothes.

Large numbers of Low price goods rejection It can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are always one or two natural leaders in a group of people. Their words are especially influential, so they should stimulate their speeches more. Once they are enthusiastic and commenting on this is the real brand, the person who knows the price and knows the goods will speed up the judgement of the people around him. For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also sell you a lot.

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The location of the general manufacturer's store is "Fei Feng Shui Bao" is not settled. They believe that the greater the downtown area, the greater the volume of traffic in the business centre, and the higher the consumption. It is hardly known that the expensive rent and competitive pressure in the prime location are not acceptable to the general store.

Densely populated, many consumers, large consumption... Many franchisees will compete in such a business district. However, this may not bring maximum benefit. In addition to considering the promotion role of store locations to sales volume, we should also evaluate its impact on brand image. To ensure the establishment of brand image, manufacturers should choose the sanitation, cleanliness and beauty of the surrounding environment, preferably avoiding the noisy places like grocery stores, restaurants and machinery repair shops.

Excessive concentration of anything will result in saturation. It seems that several stores are doing a lot of business, and in fact they have reached the saturation point of competition balance. Suddenly a new store was added, the market would exceed the saturation point, and the situation of monks and meatless meat appeared. Some shops began to lose money, and only had a price war.

Each region has its own different commercial network layout. Which district develops service industry and which area develops IT industry? Every city will have long-term overall planning. Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment.

The main factor that should be considered when choosing a site for clothing is traffic. But for clothing franchised stores, in addition to taking into account passenger traffic, we should further analyze the effectiveness of passenger flow. The ratio of effective passenger flow in different stores of the same business circle is quite different. It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

It is obviously undesirable to do business in a single way, and it will backfire. Just enough to borrow the potential of the opponent can often play a positive role in promoting sales. If you have McDonald's, you will find KFC. The same is true.

These common advertising props have a significant role to play in the sales of franchised stores. The proper use of these props can play a 42 role. Shops without independent facades naturally lose their independent advertising space, and they lose the space to play their marketing wisdom before the store. Therefore, when choosing the address, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.

Nowadays, consumers are getting more and more critical. They pay more and more attention to the matching of the property and the improvement of the surrounding environment. A car owner wants to find a parking lot quickly when shopping, and the elderly do not want to climb a very high ladder. Everything starts with its own convenience. Franchised stores must take these convenience factors into consideration, otherwise customers will be reluctant to patronize them.

Although many operators have made great efforts in positioning and business analysis, they can only end up by considering the consumer's characteristics of consumption. Some audio and air-conditioning stores have entered the newly developed large residential areas because they have seen the huge demand for new homes in the entire business circle. If there is no competition in the business circle, if all the customers need to buy, they can naturally support a store. However, such durable consumer goods as sound and household appliances are expensive, and the frequency of purchase is low. Consumers are willing to pay more when they are buying, and goods are less than three.

The investment return period of a franchised store is longer. Once the surrounding environment changes, it will inevitably lead to unrecoverable investment. Generally speaking, the new urban planning, public transport facilities and road conditions will have a profound impact on the business environment. Some of the places that seem to be excellent at present may soon be in trouble of renovation and demolition due to the requirements of urban development and change.

The location of a store decides success or failure. In order to make a scientific and effective decision, we must fully understand the business intelligence, business layout, municipal planning and consumer purchasing habits. The location of franchised stores must adhere to the principle of "no shortage of goods". It is wise to give up shop planning without finding suitable store locations.