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    Choosing The Right Marketing Strategy Is The Premise Of Fast Making Clothes Store.

    2015/3/9 15:44:00 15

    Marketing StrategyClothing StoreMaking Money Skills

    Nowadays, consumers can not buy goods that have no knowledge. In the process of implementing the purchase, consumers are weak in the psychology of commodity purchase. If they are not careful, they may cause the failure of the transaction, and the familiarity of the salesperson's quality of products can speed up the pace of buying behavior by consumers. Brand women's clothing stores can effectively control the flow of customers and attract customers to stop in the shops, so as to arouse their interest to achieve the purpose of sales. Therefore, to realize the first factor of sales is not how to sell products, but how to gather popularity and create a sales momentum, so as to maximize sales and achieve maximum benefits.

    Many brands of women's franchisees in the process of sales, sales promotion will be generally used to improve sales, brand women's clothing stores will be in the Spring Festival, may day, national day and other sales peak season will come to choose to use sales promotion to stimulate consumer desire to buy. The author believes that in the grasp of the timing of promotion, brand women's clothing store is a must. Therefore, when there is a good promotion opportunity, brand women's clothing should join in the sales promotion, so as not to lose the best promotion opportunity because of hesitation.

    Saleswoman in brand women's shop is not only promoting your products in marketing, but also promoting your people, that is, sales image. Sales personnel should master the knowledge quality of certain products and the methods and skills used to disseminate these knowledge qualities. Therefore, salesmen seem to be selling products, but in fact they are selling products other than products, such as corporate culture, commodity content and so on. Therefore, familiarity with products is the most basic knowledge of a salesperson. To attract customers, we need to study consumer mindset and shopping psychology in daily business activities, improve interpretation and guide shopping skills, and create a good sales atmosphere through a personalized creativity to attract consumers' attention.

    Now the brand women's clothing industry. market competition Big, so the store owner in the process of opening brand women's clothing store operation, the above theoretical content and the actual situation combined, flexible use. When investing in brand women's clothing chain industry, a good business method is to pay attention to. Only by doing this well, entrepreneurs will be more targeted when they run brand women's clothing stores. This article is mainly for the brand women's franchisee entrepreneurs when opening shop, we should pay attention to. Management Introduction of methods.

    The new brand women's clothing is listed. The focus of the first stage promotion is to promote trial purchase. If there is not a proper promotion time, it will make it difficult for the brand new sales to stride over the threshold of the listing, that is, the new product will end in failure. For new brand women's promotion, the best time will be one month after the launch of the new product. There are two reasons for promotion at this time. If sales of brand new clothes are very few in a month, then the purpose of promotion is to expand the market and not to loose the price. If the sales of new products are not satisfactory after one month, the promotion is a good opportunity to increase sales.

    Growth brand Women's wear Promotion time of franchised stores. Not all brands of women's clothing can enter the fast growing period after successful listing. Some women's clothing that can not grow further will stay in the stock of brand women's franchised stores and occupy a lot of resources. At this point, the brand women's clothing store manager's job is to visit and observe the customers within a week to see if the consumers will buy this if they encounter the promotion, and make corresponding promotion plan in time according to their own investigation.

    Generally speaking, there is a characteristic of the brand women's franchisee in the mature stage, that is, sales are hot. At this time, in order to continue to consolidate the existing consumer groups, they can also choose to promote sales. At the same time, we can make use of the additional benefits of sales promotion to attract the random consumption and marginal consumption of other non mature brand women's clothing, so as to make up for the loss caused by the promotion, and ensure that the mature brand women's clothing can run steadily on the higher sales platform.

    Now various brands of women's clothing stores in the market have launched various promotional activities. In order to quickly sell the brand women's clothing products and gain more profit space, the main purpose of promotion is to sell. If there is a low turnover in the promotion of brand women's franchised stores, brand women's franchisee operators need to find out the correct promotion methods through the summary and accumulation experience in the sales promotion activities, so that more customers can enter the store and consume.


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