Using Persuasive Language To Persuade Customers

Sometimes, we may not remember the image of the advertisement, but we will have deep memories of some frequently heard advertisements, which will cause great concern to the product. In fact, these attention is an unconscious act, and it is the result of linguistic suggestion. Over and over, propaganda is accumulated in people's subconscious mind. When people shop, people's consciousness will be influenced by these advertising messages in unconscious mind, so that people can buy this product imperceptibly. Therefore, salesmen can also use the implication of language to make these languages inadvertently exert influence in the minds of customers and leave imprints in the subconscious mind of customers, so that the effect of persuasion is more significant. Then what specific suggestive language can stimulate customers' desire to buy?

Communication with customers should be used to say, "when you use it..." And do not say "if", "if" and so on. "When..." Such a statement is very good. Suggestive effect It instilled the information that he had bought the product to the customer's subconscious. Now we are teaching the customer how to use the product instead of persuading him to buy it, which avoids the customer's resistance and arouses the customer's possessive desire for the product.

For example, "when you use this laptop, it will greatly improve your efficiency. I am sure you will like it very much." And if we use "if you have such a laptop..." In this way language It will make customers feel this way: "I may have it, maybe not."

Salesmen like to use "we come..." The sentence pattern stimulates the customer's desire to buy because it can create a cooperative atmosphere. Customer awareness To the salesperson and he is on the same line, rather than opposing each other, so that the pressure of the other side can be reduced, and it is easy to reach a consensus. For example, the salesperson said to the customer, "let's see what additional concessions we can get when we buy the product." It sounds much more comfortable than "buying products today, which is definitely worth a lot of money". In fact, the two statements mean the same thing, but "we come..." The sentence pattern makes it easier for customers to accept.

As a salesperson, we can not say: "do not buy it?" "do not like it?" "not cheap," and other qualitative words, because this will give the other side to buy "do not buy", "do not like", "not cheap" and other negative psychological hints. We should say, "I believe that when you see it, you will have a feeling you want to have." "You will like it. This product is really cheap." And so on. Using affirmative statements can give customers positive psychological hints, which can guide customers to give positive answers.

Language has a profound influence on human thinking and behavior. Therefore, in the process of sales, especially at the critical moment of transaction, it is very helpful for sales success to use some positive suggestion words, so salesmen must speak more affirmative language, such as: "do you want to have it immediately?" "I am glad that you have made a wise decision. What do you think?" affirmative hints are "wise decisions". "I think it's better for you to decide now." Affirmative hints are "current decisions". "I think you will be satisfied with the purchase of our products in the future." Affirmative hints are "bought" and "satisfied".

Suggestive language can guide customers to nod their heads and say that they help us to conclude transactions. Therefore, salesmen may pay more attention to these languages at ordinary times, and pay more attention to practice, so that they can become good helpers in our sales.