Tmall Merchants: Small Businesses Have No Opportunity To Transfer Shops.

Beginning in March 9th, Tmall formally implemented the new investment policy, and invited the business brand to be settled. The biggest attraction is that Amazon has also opened the Amazon official flagship store in Tmall. What is Tmall's intention to sell? The official explanation is "providing consumers with quality goods and services", and the popular rule in the industry is to clean up the doors, crack down on fake goods and eliminate brush orders. Last year, "double 11", Tmall handed in 57 billion 100 million yuan trading volume outstanding report card, however, the State Administration of industry and Commerce later exposed "fake list", also gave Tmall small businesses fans a loud slap, and even caused a thrilling "war of words". Now, the adjustment of operational strategy is a drastic change in personnel. On the 6 day, Alibaba group announced a major personnel change: Tmall CEO Wang Yulei (Qiao Feng) was removed from office, and Zhang Jianfeng (line) was promoted to Taobao, Tmall and Juhuasuan head. Tmall change is just beginning.

　　 Lead in Amazon Intention

It's time to come. Tmall has been implementing the new system since March 9th. Attract investment Standards, and Amazon has "rode the runway" into Tmall platform. "The official launch will be in April." Amazon China has told reporters that flagship stores in Tmall can provide a wider and diversified channel. Wang Weizhen, director of Tmall international investment promotion, said, "Amazon's accession to Tmall brings more abundant international products." "You can understand Tmall's hand in hand from Amason's WTO eW T O in January of this year. Last century, WT O allowed many big enterprises to do business all over the world," said eW. A person familiar with the Alibaba told reporters that this is an interesting attempt to transform from a competitor into a partner.

Conversely, the construction of online shopping platform is like building a house, limited by the foundation (servers and other equipment) and the local market, and can not be expanded forever. Once the speed is slowing down, the problems accumulated in the development of online shopping platform will emerge. Yao Yancheng, a business model designer, gave reporters further analysis.

In 2014, Tmall broke out the "brush list" of hammer phone. At that time, Ali officially admitted that the original data of hammer phone in Tmall Electric City pre-sale system was indeed artificially altered. On the eve of the Spring Festival in the year of the sheep, Tmall also launched a war of words with the State Administration for Industry and Commerce for the "fake list list".

It is widely believed that the cat has taken substantial action tomorrow, which is to promote investment threshold, clean up the portal, crack down on counterfeit goods and eliminate the brush list. However, Tmall public relations official told reporters, "our investment policy adjustment is based on the established things, which are two irrelevant things. The introduction of Amazon is part of Tmall's open strategy." Earlier, Dangdang, Gome, 1 stores, Costco, Fresta, Sam "s Club have all been settled in Tmall, but according to Dangdang public relations director Xu Chun," Dangdang settled in Tmall has promoted the sale of Tmall genuine books better, and the retailers selling pirated books on Tmall basically collapsed.

　　 Change and change policy

With the emergence of Tmall platform operation strategy, the personnel structure has also undergone subversive changes. On the 6 day, Alibaba group issued a notice: Tmall President Wang Yulei (Qiao Feng) was removed from office, and Zhang Jianfeng (line) was promoted to Taobao, Tmall and Juhuasuan head.

According to the electricity business people, it is called "Xiao Ma Yun" inside the Alibaba, and the style is very similar to Ma Yun. In the past, when Taobao was in charge of Taobao, it implemented the flow of equalitarianism, inclined to match the sellers of high quality, launched the gold sellers in 2008, and restored the gold sellers who had been abandoned by Yu Yan in 2014. On the other hand, the support for the Tmall gold store is also expected.

On the day before assuming office, Tmall official issued a notice to adjust the investment criteria. The announcement said that in order to better optimize the customer service experience, Tmall will adopt new ideas in attracting investment, and actively recruit brands to provide quality goods and services. In short, it is announced that Tmall has voluntarily closed down the channel for businesses to enter their applications independently. The possibility of "brand name" to become a Tmall business is decreasing, especially if the initial brand is not a certain scale, it is estimated that Tmall will be "missed".

Reporters noted that in the face of this change, China's largest online shop transfer platform dance bubble network has issued a statement that Tmall will carry out a higher market positioning, more accurate brand and boutique route. Although improving the follow-up entry threshold, it means that fewer businesses will be settled in the future, and platform competition will also be reduced accordingly. However, online shops will further improve the quality of online shops, optimize the commodity structure, enhance word-of-mouth and brand influence, and will also be the trend of the times. Data from some online transfer platforms in China show that some Tmall businesses are now trying to change hands, and the bid price is much lower than the assessment price.