Lack Of Business Atmosphere For Investment Difficulties

Perhaps the departure of the halls shopping mall is a wake-up call for the business in Beiyuan.

According to a person familiar with the matter, the developer of Hua Tang Beiyuan store, a Asset Management Co, beat the McKinsey team to mark the site, but the company did not consider the commercial project.

At present, more than one layer can be pformed into office buildings, one floor and underground parts.

The above said that the office is still looking for rental enterprises for rent.

For the supporting part below the level, the team has investigated the catering formats of many shopping centers, and plans to introduce fashion and other catering.

In September 16, 2009, Hua Tang Beiyuan store tried its business and entered the official business stage in September 25th.

Last August 31st, Hua Tang shopping center ended its five year operation in Beiyuan district.

In the period of Hua Tang shopping mall, there were some private traders, such as beef noodle, KFC, and tome.

With the departure of the hall, all these brands have also been withdrawn.

Sunshine new business has said that although there has been a good cooperation relationship with Beijing's halls and shopping malls, but from the point of view of revenue, cooperation is not cost-effective.

After returning to Beiyuan store, the sunshine industry will get better income than before.

However, for those who play the role of "two landlord", it is not difficult to have good returns.

The reporter learned that Hua Tang Beiyuan store is a commercial project made by sun Xinye, which does not conform to the development form of the company, so the new sun industry has no intention to maintain itself.

If the pformation of office buildings, then the need to input funds to rebuild the building.

At the same time, located outside the North Fifth Ring Road, it is not easy to rent food and office buildings.

Based on planning, China World Trade Center and Wangjing are offices gathering areas.

Obvious.

In contrast, Beiyuan business climate is relatively thin.

Statistics show that Beijing will have 6 grade A office buildings entering the market this year, bringing about 395 thousand square meters of new office space for the market.

At the end of last year, the rental of Grade A office buildings in Beijing amounted to 309.4 yuan / month / square meter, the highest in the country.

In China

Guo Zengli, director of the industry information center, said that office quality decided to enter the enterprise, and the project income and occupancy rate depend on the business capacity and office population.

Although "office + Commercial matching" interaction is simple, but the two are two-way pull relationship.

Office building occupancy rate is high, and the ability to enter white-collar workers is high.

It is indicated that 90% of the restaurant brands in the shopping center operate under 300 square meters. Under the influence of relevant policies, catering brands prefer smaller stores with higher efficiency than single stores.

After cutting into small shops, catering merchants should pay more attention to brands, tastes and so on.

In terms of catering mix, the North Business Research Institute believes that the original Beiyuan hall is not attractive to fashion restaurants.

Because of the need for high turnover support, fashion restaurants usually have certain requirements for the radiation of the business circle, otherwise they will pay a higher cost price.

Although there are two layers of good vision for catering planning, the popular grandma's home, green tea, and Nanjing's big brands are choosy for the mainstream fashion restaurants, and rarely go to the shops outside the Fifth Ring Road. They are only located in Huarun multicolored City, Longhu long Ying Tian Jie and other large commercial projects.

The former Beiyuan halls is located outside the North Fifth Ring Road, surrounded by Wuming, Yi Shi Da, top grade discounts, Beichen shopping center Beiyuan shop and other commercial projects.

Compared with the East Fifth Ring area of Longhu long Ying Tian street and Hualian BHG shopping center, the North Fifth Ring Road business is dispersed and lacks leading enterprises.

Under the loose commercial layout, the North Fifth Ring Road commercial project emphasizes the convenience, and the discount store mainly focuses on the layout of the community vegetable shop.

Qiu bin, general manager of yitzda, once said that due to the larger community of Beiyuan, the demand for vegetables and fruits by community residents is large.

But at present, most consumers in the local community buy vegetables and fruits only to a larger vegetable market, which is not convenient enough.

Qiu Bin revealed that more convenient community services will be introduced into shopping malls in the future.

Beichen shopping center Beiyuan shop has also made great changes, the first layer of the project has introduced 7-11, Costa and coffee.