Hua Tang Mall In Beijing 4 Stores In One Year

In recent years, many domestic and foreign department stores have been trapped in stores.

The Beijing market only closed in 2013, including Wangfujing, Jinsong, Fangzhuang, Sanli and so on.

Shortly after the announcement of a recent British well-known retailer, Marsha general, announced the closure of 5 stores in Shanghai, 7-Eleven, a subsidiary of the world's largest convenience store, belongs to the Hua Tang store, Beijing's halls. It also announced that it will be closed from April 1, 2015.

As a matter of fact, as early as February 28th, the right store of Hua Tang store posted a notice of closing shop at the door of the shop. "We regret to inform you that, because of the company,

The reason for the adjustment is that the right store will be closed from April 1, 2015.

But before the evening of March 31, 2015, the shopping malls are still operating normally, and the facilities and facilities are in normal operation. Please feel free to shop.

"Closing the store is due to perennial losses," the head of the halls shopping center confirmed to reporters yesterday that the shop has been losing money for 7 years.

It is understood that this is also the fourth stores that Hua Tang mall closed in less than a year.

At the end of April last year, Hua Tang closed the Wangjing store in Beijing, closed the Beiyuan store in September, and closed the Xizhimen store in December 1st.

The responsible person told reporters that the reasons for the closure were long-term losses, and the reasons for the loss were manifold.

After closing the shop, the number of stores in Beijing was reduced to 5, including ten mile fort, Asian Sports Village store, Sanlitun store, Fengtai North Road store and Daxing shop.

"From the group to our level of information, the right store is the last store closed in Beijing," the responsible person said, Future Ltd will increase investment, the existing stores for the overall upgrading and upgrading, for the future long-term development in Beijing to do a good job in preparation for the future.

But for the specific scale of investment, it is not convenient to disclose. It only calls for adjustment of commodity mix, store layout and so on. At the same time, it will also develop catering, hairdressing and other formats.

Before that, the latest store opened in Beijing was located on the first floor of Shimao department store, which is testing the water in the exclusive high-end food supermarket.

The official said that the overall sales trend is good. If it can be successful, Future Ltd will consider increasing efforts in the "Food Museum" mode.

It is understood that the shareholders of Hua Tang shopping center include Ito, Yang Hua Tang, China Sugar Group, Itou Tada company, Itou Tada China Investment Co and so on.

"The department store has a common and unique reason for closing up stores," said Li Zhi Qi, chairman of the future marketing consultancy group. From the general point of view, first of all, the impact of e-commerce on traditional department stores is more and more obvious, and the diversion effect on consumers is becoming more and more obvious. In addition, department stores are not competitive, such as shopping center business in the consumption experience, convenience stores are not as convenient as those in Beijing, department stores are living in cracks, and the days are definitely getting worse.

Information shows that more department stores will continue to close this year.

At the beginning of this year, it was reported that Wanda's department store could not keep up even with its strong Wanda Group. It decided to close 10 stores that were not well operated, and planned to compress more than 20 department stores.

In March 2nd, Martha store in England once again made clear that it would close 5 stores in the greater Shanghai area and lay off workers.

It is worth noting that 4 of the stores to be closed are located in Wanda Plaza.

The 4 Wanda stores mainly opened in 2011 -2012, which is also Martha's entry in 2008.

After the rapid development period, it is also the peak of Wanda Plaza.

Martha's Department's performance data released in January showed that its performance in the third quarter deteriorated during the holiday season, and the general merchandise sector, including clothing, household goods and Christmas goods, fell 5.8%, far more than the market expected 2%-3%, and fell for the 14 consecutive quarter.

In fact, even some department stores are still operating, but their performance is also very ugly.

The French business magnate, who had lost the capital, returned to Beijing after he returned to Beijing.

The public comment on the annual flavor map data released during the Spring Festival shows that during the Spring Festival, the most popular consumer entertainment items in the country are shopping. In Beijing, Shanghai, Guangzhou and other big cities, there are no department stores in the top three shopping places where consumers are most concerned.

For example, the most popular places in Beijing are the Xihongmen shopping center, the overseas Chinese shopping center and the temple fair.

Where is the confused department store industry? Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, said that the department store has a history of more than 110 years. In the last century 80s, there were only 4 cities in Beijing. They were Wangfujing department stores, Xidan shopping malls, Dongan market, and long Fu mansion. At that time, they started a family of fire, and then opened to 100.

"From 2013 to 2014, 53 large traditional department stores," Hong Tao told reporters that customs stores are also in pition. Traditional department stores have no room for development. In the future, they must develop towards shopping centers, specialty stores, supermarkets and department stores, increase catering, entertainment and other experiential services. At the same time, enterprises should also study micro-blog, WeChat, micro shop marketing, and pform into intelligent stores. In addition, Tmall, Jingdong and other electronic business platforms open shop, and the expansion of O2O mode is also one of the future trends.

After the withdrawal of Beiyuan, the former strategic partner Sun Xin Ye found new partners.

Reporters learned that the original Beiyuan Hua Tang has been seized by a Asset Management Co.

The company plans to invest funds to pform property into office buildings and introduce two layers of food and beverage as a complement.

Perhaps the departure of the halls shopping mall is a wake-up call for the business in Beiyuan.

According to a person familiar with the matter, the developer of Hua Tang Beiyuan store, a Asset Management Co, beat the McKinsey team to mark the site, but the company did not consider the commercial project.

At present, more than one layer can be pformed into office buildings, one floor and underground parts.

The above said that the office is still looking for rental enterprises for rent.

For the supporting part below the level, the team has investigated the catering formats of many shopping centers, and plans to introduce fashion and other catering.

In September 16, 2009, Hua Tang Beiyuan store tried its business and entered the official business stage in September 25th.

Last August 31st, Hua Tang shopping center ended its five year operation in Beiyuan district.

In the period of Hua Tang shopping mall, there were some private traders, such as beef noodle, KFC, and tome.

With the departure of the hall, all these brands have also been withdrawn.

Sunshine new business has said that although there has been a good cooperation relationship with Beijing's halls and shopping malls, but from the point of view of revenue, cooperation is not cost-effective.

After returning to Beiyuan store, the sunshine industry will get better income than before.

However, for those who play the role of "two landlord", it is not difficult to have good returns.

The reporter learned that Hua Tang Beiyuan store is a commercial project made by sun Xinye, which does not conform to the development form of the company, so the new sun industry has no intention to maintain itself.

If the pformation of office buildings, then the need to input funds to rebuild the building.

At the same time, located outside the North Fifth Ring Road, it is not easy to rent food and office buildings.